Categories Name : Channel/Media Strategy

Sub-Category : Best Consumer Experience O2O

Entry Name (Campaign) : Society tea x Amazon Ads_On Box Campaign

Results

- 1.7 Lac+ India households reached with min. 7.2 Lac+ customers engaged - Reached to households in Mumbai & Bangalore by the most efficient fulfillment centers supply chain manual management to deliver the packages in ~55 days, total pincodes reached was 11,500, while our unique customer reach was high at 95% - Nielsen Brand Lift study was conducted to understand impact on mind measures for the brand and also the impact of the sketching activity. The study suggested a 11% uplift in purchase intent for Society Tea box amongst the exposed audience’s vs the control set which is significant given the high baseline awareness scores for the brand (it being the market leader), with 45% correct message association. - The audiences reached were relatively affluent: 34% were Amazon Prime subscribers We were able to garner extensive PR around the activity with the article getting covered in + +online publications (articles published across digital channels like Afaqs, Indian Television, Business news this week etc. & we partner with 20 social media influencers with a combined followers of 3.2Million users and we had 1000+ QR code scans from the box. The overall campaign helped brand increase their sales by 8% quickly in the next month, growing 2X than the category.