Categories Name : Channel/Media Strategy

Sub-Category : Mobile Applications

Entry Name (Campaign) : Kundali Match - Compatibility game

Results

The "Kundali Match” – a compatibility test application was the centerpiece of the “Kundali Milan” Show promotions campaign. Seamlessly merging astrology with technology, the game offered users an interactive experience where they could explore their romantic compatibility through zodiac signs and personality traits. By generating personalized Guna Milan Scores, the platform provided both entertainment and deeper emotional insights, encouraging over 15,000 organic participations. This unique, gamified approach transformed traditional matchmaking into an engaging and immersive experience that resonated with couples. The success of Kundali Match was a testament to the campaign’s innovative thinking, as it not only captured the audience’s interest but also contributed significantly to the TV show’s performance. By sparking curiosity and personal connection, the application played a pivotal role in driving a 10.52% boost in the show’s Television Rating (TVR) and expanding its reach to 24 million people. The campaign creatively tackled the challenge of engaging busy couples, using the application’ gamified nature to capture their attention and build anticipation for the show. By offering a fun and personalized way to interact with the story's theme, Kundali Milan successfully turned casual interest into dedicated viewership. The Kundali Match application exemplified how a well-crafted game experience can elevate audience interaction, deepen engagement, and ultimately drive the success of a television show.