Categories Name : Channel/Media Strategy

Sub-Category : Best Emerging Technology Campaign: Mobile TV/Video, Bluetooth/WiFi, Voice, RBT, etc

Entry Name (Campaign) : ICC Men's Cricket World Cup – Sound On

Results

With an investment of just 0.8 Mn, our messages was aired across 100,000+ soundboxes and delivered 3BN+ impressions over the course of the tournament and contributed to make it the most viewed World Cup in history with a reach of 453 MN on TV and 550 MN on digital.