Categories Name : Channel/Media Strategy

Sub-Category : Location Based Services or Targeting

Entry Name (Campaign) : How Johnson’s Baby earned the unwavering trust of expecting moms

Results

Polygon targeting smashed category norms! The campaign View-through rate (VTR) soared by an impressive 3.5x, and Click-through rate (CTR) increased by a phenomenal 4x. Brand Awareness surged by 7+ points, and Purchase Consideration witnessed a commendable 3+ point increase with strong message association. To maximize campaign efficiency, we employed Integral Ad Science (IAS) optimization for ad placements. This, along with polygon targeting helped us improve the relevancy of ad impressions by 50%.