Categories Name : Channel/Media Strategy

Sub-Category : Most Effective Chatbot Solution

Entry Name (Campaign) : Chingles PrankBot

Results

The campaign's success in fostering a sense of community and creating memorable moments solidified Chingles Gums’ position as a brand that prioritised fun and connection. By continuing to engage with the audience through interactive content and partnerships, the brand sustained this positive momentum and further deepened the audience's emotional connection, ensuring long-term loyalty and affinity. This became a catalyst for creating lasting memories, sharing genuine laughs, and building a community bound by the joy derived from one well-executed, harmless prank at a time. Additionally, the campaign's impact reverberated through the media landscape, generating extensive coverage from 75 esteemed outlets such as Business Standard, Afaqs, AdGully, HT, and The Print, among others. Reach - 40 Mn+ Impressions - 43 Mn+ Post Engagements - 1.2 Mn+ Conversation with Prankbot - 35K+