Case Study

Categories Name : A. Marketing Strategy

Sub-Category : A10. Community building

Campaign Name : Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts

Brand Name : UltraTech

Agency Name : Mindshare

Results

UltraTech Se Pucho achieved exceptional results, surpassing all targets: • User Engagement: 12,00,000+ Homebuilders interacted with the platform and counting. • Interaction Time: Averaged 2 minutes per session. • Rural Penetration: Over 50% of interactions originated from rural India. • Reach: Close to 55 million people engaged with the campaign and counting • Earned Media Value: Generated INR 38 million in coverage • THE REAL IMPACT CAME WHEN ULTRATECH SE PUCHO MOVED BEYOND PHONE SCREENS AS ITS GUIDANCE WAS CITED IN THE OFFICIAL BLUEPRINTS SUBMITTED TO CIVIC AUTHORITIES BY SOME OF THE ASPIRING HOME BUILDERS