Case Study

Categories Name : A. Marketing Strategy

Sub-Category : A11. Social Impact / Not For Profit

Campaign Name : Aditya Birla Group - A Force For Good

Brand Name : Aditya Birla Group

Agency Name : Mindshare

Results

2172 questions asked on KBC supported 2172 children’s education, 192 fours hit by team India trained 192 aspiring players. • 580 BPS growth in ABG as a ‘brand that makes India proud’. • 560 & 500 BPS uplift in ‘working for the betterment of society’ and ‘a brand people aspire to endorse’.