Case Study

Categories Name : A. Marketing Strategy

Sub-Category : A15. Most Engaging Mobile Campaign

Campaign Name : Hero Motocorp <> Netcore Cloud

Brand Name : Hero Motocorp

Agency Name : Netcore cloud

Results

In just 90 days, Hero MotoCorp — the world’s largest two-wheeler manufacturer — achieved a 5X digital lift by leveraging Netcore’s real-time journeys, personalized nudges, and app-centric campaigns. Through smart automation, they saw a +12% rise in daily and monthly active users, an +18% increase in enquiries and lead conversions, a -16pp drop in uninstall rates, a +30% boost in service bookings, and even improved Play Store ratings — all without additional media spend. This is the power of lifecycle-driven engagement, turning the Hero app into a high-impact growth engine.