Case Study

Categories Name : A. Marketing Strategy

Sub-Category : A19. Mobile Video

Campaign Name : Birla White ka White Cement Advantage Campaign

Brand Name : Birla White

Agency Name : Grey Worldwide (India)

Results

Birla White adopted a mobile-first approach across its recent campaigns — in the Birla White Ka White Cement Advantage series (TileStix Tile Adhesive, Wallcare Putty & Seep Guard Waterproofing Solutions films). Each campaign was crafted as a short, high-impact story designed for Meta and YouTube’s mobile ecosystems. Together, these campaigns delivered record-breaking engagement and recall across 9 lakh+ painter, contractor, and homeowner audiences. Total Reach: 161.5 million (Seep Guard Waterproofing Solutions on Meta) Impressions: 700.8 million (Seep Guard Waterproofing Solutions on Meta) Completed Views: 195.8 million (Wallcare Putty on YouTube) Video Completion Rate (VCR): 89% (TileStix film on YouTube) The results reaffirmed Birla White’s growing digital dominance.Each mobile film blended product performance with relatable storytelling — driving awareness, education, and trust within professional and consumer networks. Through these campaigns, Birla White strengthened its position as a forward-thinking, mobile-led brand that connects with India’s builders, creators, and homeowners — wherever they are, one scroll at a time.