Case Study

Categories Name : A. Marketing Strategy

Sub-Category : A22. Best Use of Mobile – Customer Engagement

Campaign Name : Mahindra Tractors - AI-Powered Engagement

Brand Name : Mahindra Tractors

Agency Name : Hansa Cequity

Results

The initiative surpassed engagement expectations: • Target Reach: Engaged a target audience of 2.75 Million users. • Leads Generated: Successfully achieving a 4% lead conversion rate. • Enquiries: Generated enquiries, contributing to a 7% conversion rate. • Customer Connection: Strengthened emotional ties with farmers by offering a unique and memorable experience.