Case Study

Categories Name : A. Marketing Strategy

Sub-Category : A23. Best Use of Mobile – Property

Campaign Name : From Feeling It to Owning It: India’s Pledge for Bone Health

Brand Name : Shelcal 500

Agency Name : Zenith Media

Results

The campaign successfully met its strategic objectives of raising awareness about bone health and calcium deficiency, while driving digital engagement and lead generation. Key outcomes included: 3 lakh+ Calcium Calculator tests completed, meeting the lead generation target 28,000+ Bone Health Pledges secured, with an additional buffer of 8,000 Over 12 lakh engagements generated on Meta platforms 11.18 million unique users reached across platforms 477 million impressions delivered, exceeding the planned benchmark of 458 million Strong video performance and engagement achieved via Meta, YouTube, and Hotstar The campaign not only delivered scale but also effectively drove consideration and action through interactive tools and high-impact video placements.