Case Study

Categories Name : A. Marketing Strategy

Sub-Category : A27. Best Use of Mobile – Beauty

Campaign Name : Matching shades : Maybelline's tech solution for lipstick mismatch problems

Brand Name : Maybelline NY

Agency Name : Amazon Ads

Results

The Lipstick Finder campaign is an innovative solution to enhance the shopping experience for Lipstick browsers and purchasers on Amazon that redefined how customers engage with fast growing Lips category. The campaign leveraged insights from Amazon’s customer search behaviour and product page reviews to create a virtual guide for customers which has an engaging quiz format allowing users to explore shades based on their preference. This was combined with a Virtual Try On feature which helped customers try their favourite share on themselves virtually. We seamlessly integrated this experience across Amazon, from product pages to brand store headers, creating a holistic, intuitive shopping journey. Targeting Females 18-30, the campaign achieved impressive results with 137MM+ impressions, 20MM+ reach, generating over INR 15MM in sales. The campaign generated 1.4MM+ PDP views, 40% growth in NTB customers and 60% growth in dwell time on product pages. This campaign was truly about bringing joy and personalization back to lipstick shopping by helping our audiences explore, experiment, and confidently find their perfect match.