Case Study

Categories Name : A. Marketing Strategy

Sub-Category : A04. Relationship Building/Remarketing

Campaign Name : AJIO’s ROAS soars 20x with Remarketing on Android

Brand Name : Vibrant x AJIO

Agency Name : InMobi Advertising

Results

The campaign delivered exceptional business outcomes and long-term customer impact: • 20x ROAS on Android remarketing. • 95.6% reduction in CAC on iOS, driven by SKAN-optimized strategies. • Reconnected high-intent audiences at scale, strengthening retention. • Created an engaged customer base cost-efficiently through smart remarketing. Consumers responded positively due to the campaign’s relevance and contextual timing, leading to improved engagement and loyalty. By blending remarketing and acquisition, AJIO built a sustainable, full-funnel mobile strategy. The campaign not only delivered immediate results but also established a long-term framework for relationship-building. It proved that data-driven segmentation + contextual remarketing can transform fleeting fashion shoppers into loyal, high-value customers.