Case Study

Categories Name : A. Marketing Strategy

Sub-Category : A05. Best use of Apps/Games for Marketing

Campaign Name : Flipkart Ads x Minute Maid: A Pulp-sating Success!

Brand Name : Minute Maid - Coca Cola

Agency Name : Flipkart Ads

Results

The campaign resulted in a 45.52% increase in new-to-brand consumers. - It led to a 2% increase in market share in the Juices Category. - Average Order Value (AOV) increased by ~5% compared to the business-as-usual period. - The campaign delivered 75,890 units, which was higher for the Juices Category despite being the off-season.