Case Study

Categories Name : A. Marketing Strategy

Sub-Category : A07. Campaign To Drive Sales

Campaign Name : Care #LikeABosch: Launching the 9 & 10 kg Washing Machines

Brand Name : Bosch Home Appliances

Agency Name : Ting Works LLP

Results

The campaign delivered exceptional results across awareness, engagement, and business metrics, with mobile emerging as the strongest performance driver across the funnel. Business Impact: Achieved a +25% market share gain in the 9/10kg washing machine category between July 2024–July 2025. Drove 170%+ volume growth in the localised 9kg portfolio (F43/F44). 10kg segment recorded 5–6% growth, positioning Bosch as a key challenger brand in the large-capacity segment. Awareness & Reach: 230M+ impressions delivered across platforms, with the majority served on mobile-first channels like Instagram, Facebook, and YouTube Shorts. 32M+ total reach, including 1.3M+ incremental premium audiences through cinema and Connected TV integrations. Engagement & Performance: 11M+ clicks on mobile creatives, leading to 7M+ website visits — with landing pages optimised for seamless mobile experiences. 9M+ influencer video views with 2.2M+ reach, driven by mobile-native formats such as Reels and Shorts. Dynamic Creative Optimisation (DCO) delivered personalised creatives based on audience behaviour, pushing CTRs above industry benchmarks. Brand Lift & Recall: Social listening showed increased association with Bosch for “understands my family’s needs” and “cares for my wardrobe” — the campaign’s core emotional objective. By integrating storytelling with mobile-led engagement and precision targeting, the campaign delivered real business impact while strengthening Bosch’s emotional connect with Indian households.