Case Study

Categories Name : A. Marketing Strategy

Sub-Category : A07. Campaign To Drive Sales

Campaign Name : Bluestone's data-led campaign

Brand Name : BlueStone

Agency Name : AudiencePro

Results

Jewellery buying has always been emotional — but BlueStone wanted to blend emotion with precision. Being in the daily lifestyle jewellery category, the brand aimed to inspire purchase to improve Sales. The goal for them was to drive online and offline sales, maintain a lower cost per sale while delivering higher Return on Ad Spends. And that’s exactly what they achieved—with AudiencePro.BlueStone wanted to move ahead from probabilistic targeting to deterministic segmentation. With AudiencePro, they found the right partner. AudiencePro is India’s Number 1, On-Demand, Zero Storage, Consumer Intelligence Platform. With limitless transacting behaviour attributes and whopping 640 million+ user profiles, AudiencePro platform provides highly-relevant deterministic consumer insights. The selection of audience was a diligent process between BlueStone team and AudiencePro’s success team. For BlueStone, we identified the most-relevant deterministic 2P segments such as: Jewelry transactors, frequent skincare and beauty product buyers, Grocery Buyers, D2C transactors and many more. The campaign was then activated on Meta and Google Ads. BlueStone ran a controlled campaign to measure impact in online and offline sales. The results were impressive. Nearly 2X lift in Return on Ad Spends. A 30% drop in Cost Per sales while lifting the Click-Through Rate by 1.4X. We delivered unstoppable success for four consecutive quarters for BlueStone.