Case Study

Categories Name : A. Marketing Strategy

Sub-Category : A09. Amplification

Campaign Name : AZORTE - YOUR SAFE SPACE

Brand Name : AZORTE

Agency Name : Reliance Retail

Results

Campaign Performance Summary | March 27 – April 30, 2025 The March–April 2025 campaign delivered strong performance across awareness, consideration, and conversion goals, amplifying AZORTE’s brand presence and driving measurable business impact. 1. Build Awareness The campaign reached 124.9 million unique users with 698 million impressions at a frequency of 5.6. With a CPM of ₹32.48, it efficiently scaled visibility and engagement. Baseline awareness stood at 16.5%, achieving a +1.3% lift, indicating stronger top-of-mind recall. 2. Drive Consideration The campaign generated 83 million video views, with a 69.7% View Completion Rate and 12% View-Through Rate, demonstrating strong content relevance. With a CPV of ₹0.27, efficiency remained high, driving a +1% lift in consideration from a 19.8% baseline. 3. Boost Conversions Performance campaigns converted awareness into action, resulting in 37,000 conversions at a CPA of ₹606.62, supported by 27,500 View-Through Conversions. Meta Results Across Meta platforms, the campaign achieved a reach of 390 million and 212 million views. This drove a 100% growth in store footfalls and a 50% increase in sales, underscoring its success in driving both brand impact and business results.