Case Study

Categories Name : B. Channel/Media Strategy

Sub-Category : B11. Best Consumer Experience O2O

Campaign Name : Škoda X Zepto

Brand Name : Skoda

Agency Name : PHD

Results

The Škoda–Zepto campaign made a significant impact on the Indian automotive marketing landscape by becoming the first in the industry to integrate test drive bookings within a quick-commerce platform. This unprecedented approach not only blurred the lines between e-commerce and automotive retail but also resonated strongly with digital-first consumers. The campaign garnered over 101 million impressions, generated 536 leads, and sparked massive online buzz. Its viral teaser—suggesting “car deliveries in 10 minutes”—captured public attention, leading to trending search spikes and meme-driven content across platforms. Consumers responded with intrigue and enthusiasm, appreciating the ease and novelty of accessing a test drive through a familiar daily-use app. The strategy set a new industry benchmark for experiential marketing and demonstrated how brands can innovate by meeting audiences within their digital ecosystems. It elevated Škoda’s image as a forward-thinking disruptor in the sub-4-metre SUV category and paved the way for future digital-led engagement models