Case Study

Categories Name : B. Channel/Media Strategy

Sub-Category : B02. In-App Advertising

Campaign Name : Britannia & Zepto: Revisioning Shopper Experience Online

Brand Name : Britannia

Agency Name : Britannia X Mindshare

Results

Impressions converting to orders from the Search Result Page increased by 34% on Zepto. o Conversion Post 'Add to Cart' rose by 13.28%. o Purchase Ratio jumped from 27.1% to 30.7%. o Customer penetration increased by 13%. o Market share grew by 1.4% on Zepto. o A remarkable 3.8+crore 'Tings' were played annually. o Achieved over 500,000 organic impressions. o Garnered over 5,000 likes and reposts on social media. o Secured eleven earned media articles from top publications, recognized as a "first of its kind success." By transforming a simple click into a nostalgic delight, Britannia redefined what quick commerce experiences can be—memorable, measurable, and emotionally resonant.