Case Study

Categories Name : B. Channel/Media Strategy

Sub-Category : B04. Mobile Website

Campaign Name : From Tradition to Tech: Indriya is Redefining

Brand Name : Indriya, Aditya Birla Jewellery

Agency Name : Novel Jewels

Results

Indriya.com: A Digital Success Story in Just 15 Months In a remarkably short span, Indriya.com has achieved milestones that rival national players, setting new benchmarks for engagement and conversion: 118Mn+ page views – demonstrating exceptional reach and brand visibility Bounce rate < 31% – significantly outperforming industry peers, indicating high-quality user experience 57Mn+ visits – driving sustained traffic and engagement 21K+ qualified leads – fueling customer acquisition and loyalty ₹44Cr+ revenue – a testament to strong conversion and monetization strategies