Case Study

Categories Name : B. Channel/Media Strategy

Sub-Category : B04. Mobile Website

Campaign Name : Ask Nestlé

Brand Name : Ask Nestlé

Agency Name : Digitas

Results

Key achievements and performance growth driven by our marketing technology initiatives over the past year: • AEO Growth (June 2025 vs. June 2024): Significant improvements across multiple AI-powered SEO features: o AI Overview: 999% growth since tracking began in August 2024 o People Also Ask: 256% increase o Featured Snippets: 132% increase • Impression Growth: o Total impressions increased by 50% (Jul 2024 – Jun 2025 vs. Jul 2023 – Jun 2024) • User Engagement & Conversion: o Registrations grew by 471.9% o Repeat visits increased by 57.2% • Regional Reach: o Sessions from regional languages contributed 20.57% of total traffic • Overall Traffic Growth: o Total visits crossed 38.8 million, reflecting a 61.4% increase YoY These results underscore the impact of data-driven, AI-enhanced marketing strategies in boosting visibility, engagement, and conversion at scale.