Case Study

Categories Name : B. Channel/Media Strategy

Sub-Category : B06. Best Emerging Technology Campaign: Mobile TV/Video, Bluetooth/WiFi, Voice, RBT, etc

Campaign Name : Croissant Pronounciation

Brand Name : Britannia Croissant

Agency Name : Mindshare India

Results

The campaign delivered outstanding results, successfully achieving Britannia’s goal of building awareness and increasing the penetration of Britannia Croissants in India. By leveraging innovative technology, Britannia effectively reached a young, digitally savvy audience, engaging them in a fun and interactive way that boosted brand recall. Key Highlights: • 12 Million Users Reached The campaign engaged a significant portion of the target demographic, ensuring that Britannia Croissants became top-of-mind for young consumers. • 98 Million Impressions With an extensive digital reach across Snapchat, the campaign maximized brand visibility and created a lasting impact. • 81% View-Through Rate (VTR) This impressive VTR reflected a high level of viewer engagement, showcasing the appeal of the campaign’s messaging and interactive elements. • 2.1 Million AR Filter Clicks The interactive AR filter was a standout feature, drawing widespread participation in the fun pronunciation challenge and driving deep user engagement. These results highlight the campaign’s success in increasing awareness and interaction with Britannia Croissants. It not only resonated with the target audience but also firmly positioned Britannia as the go-to brand in the croissant category.