Case Study

Categories Name : B. Channel/Media Strategy

Sub-Category :B07. Best Multi Mobile Channel Campaign

Campaign Name : India “Prompt karo, aage bado” with Gemini

Brand Name : Google Gemini

Agency Name : EssenceMediacom

Results

With nearly 3 billion impressions and a combined reach of over 133 Mn (~90% of TG) across media channels, we successfully reached our TG at high frequency. We garnered ~430Mn video views and a significant growth on our key campaign KPIs- - The Awareness KPI grew by 17% & Consideration grew even higher by 37% for Gemini - There was a massive 50%+ Increase in Social conversations around Gemini - By the end of the campaign, the monthly searches of “Gemini” spiked by 30% on Google search - Our media campaign creatives received 98.5% Positive sentiment and ~7K Conversations on social media - House of Gemini's original content garnered a good 89% Positive sentiment and ~30K Conversations on social media.