Case Study

Categories Name : B. Channel/Media Strategy

Sub-Category :B08. Location Based Services or Targeting

Campaign Name : The Madhya Pradesh Breakthrough

Brand Name : Redbus

Agency Name : LS Digital

Results

The diversified audience, channel, ad formats, messaging mix approach significantly improved the market share by 15% Y-o-Y in just 2 months post campaign! Additionally, the brand achieved an 11X growth compared to the overall category, marking an exceptional performance and clear validation of the campaign’s effectiveness.