Case Study

Categories Name : C. SOCIAL MEDIA

Sub-Category : C11. Most Effective Tech Platform

Campaign Name : All New Portfolio Dashboard

Brand Name : Nippon India Mutual Fund

Agency Name : Nippon India Mutual Fund

Results

We launched the all-new Portfolio Dashboard with a vision to simplify investing for every Indian, especially in B30 locations. The platform introduced AI-powered insights, goal-based planning, and a seamless digital experience. Our campaign targeted existing users, potential investors, and tech-savvy audiences through personalized messaging and multi-channel outreach. Post-launch, we achieved a 213% rise in SIPs, 41% in lump sum investments, and 95% CSAT. These results reflect our commitment to innovation, inclusivity, and digital excellence.