Case Study

Categories Name : C. SOCIAL MEDIA

Sub-Category : C12. Best Use of Mobile – Fashion

Campaign Name : VegNonVeg <> Netcore Cloud

Brand Name : VegNonVeg

Agency Name : Netcore cloud

Results

VegNonVeg, India’s first community-driven sneaker and streetwear boutique, transformed from a niche cultural brand into a growth powerhouse with Netcore Cloud. By leveraging affinity-based segmentation, AI-driven personalization, and automated customer journeys, they achieved 6X revenue uplift from retention marketing, 75% higher open rates, and 67% revenue contribution from WhatsApp campaigns. Through smart marketing automation and hyper-personalized engagement, VegNonVeg not only elevated customer loyalty but also set a new benchmark for streetwear retail in India. Their journey demonstrates how a culture-first brand can scale sustainably when powered by data-driven marketing innovation—delivering an impressive 16X ROI.