Case Study

Categories Name : C. SOCIAL MEDIA

Sub-Category : C14. AI & Machine Learning

Campaign Name : The Cereal Code: An AI Strategy for Profitable Growth

Brand Name : Kellogg India

Agency Name : INTERACTIVE AVENUES

Results

Driving both sales and profitability is a difficult task in a highly competitive, premium marketplace like Amazon, particularly for a legacy brand like Kellogg's, which currently services more than 90% of India's PIN codes and dominates the breakfast cereal market. After only two quarters of working with Kellogg's team to develop performance-first, precision-driven campaigns, the results were nothing short of extraordinary. In the first quarter of 2025, we recorded a tremendous 381 basis points growth in market share, further strengthening Kellogg's leadership and moving the brand forward in an increasingly competitive marketplace. More significantly, offtake volumes increased by 24% annually as a result of our efforts, demonstrating that strategic, data-driven execution could produce genuine business growth. Aside from optimizing the campaign on the platform, we were also developing what they would eventually consider to be next-generation marketing. In order to automatically adapt, learn, and optimize in real-time, we created a self-learning system. We used ROI as a goal rather than a measure. The campaign contributed to their acceleration and offered a notable boost in brand ROAS. It is evidence that scale and profitability do not have to be mutually exclusive. Our approach went beyond cereals designed to last, scale across products and seasons, and outsmart Amazon’s algorithm. We didn’t just meet KPIs; we redefined profitable growth for FMCG brands on Amazon India. In addition to meeting those needs now, we prepared Kellogg's for a new era of retail media where innovation and performance intelligence coexist harmoniously.