Case Study

Categories Name : C. SOCIAL MEDIA

Sub-Category : C15. Connected Devices / The Internet of Things

Campaign Name : Interactive CTV innovation for Q7 2024 - Huella

Brand Name : AUDI India

Agency Name : PHD

Results

The campaign reached 0.7 million unique households with an average frequency of 3.86. Viewer engagement was particularly strong in Maharashtra, Uttar Pradesh, Andhra Pradesh, Karnataka, Gujarat, and Delhi, which together accounted for over 57% of total reach. The innovative format set a new benchmark for how luxury brands can leverage CTV to connect meaningfully with modern consumers.