Case Study

Categories Name : C. SOCIAL MEDIA

Sub-Category : C03. Use of Rich Media / Video / Interactive Content

Campaign Name : IPL via MIQ

Brand Name : Tata Intra Gold

Agency Name : Havas Media

Results

The campaign established Tata Intra as a brand that celebrates progress and success in sync with the nation’s favorite game. It set a benchmark in moment-driven mobile storytelling, combining emotion, timing, and interactivity to deliver both performance and recall. With over 9.4 lakh user interactions and 3.36% CTR, Tata Intra turned IPL excitement into meaningful brand engagement, proving that relevance drives results.