Case Study

Categories Name : E. Short Form Video

Sub-Category : E3. Best Regional Campaign of the Year

Campaign Name : Coke Studio: Your Stage, Your Story

Brand Name : Coca-Cola

Agency Name : Essencemediacom

Results

Coke has imbibed itself into pop culture by building a community through dynamic marketing strategy, where content supersedes the brand. Organic Views increased to 30% in S2 vs 8% in S1 950K UGC Created In S2 vs. 250K in S1 40% uplift in organic view during integration in reality shows 14.6 Mn Engagement achieved 66Mn audio streams 200Mn audiences reached Audience planning resulted in increase in VTR from 36% in S1 to 55% in S2. Also led to earned savings of 1.7cr 65% uplift on GMV achieved on JioMart with RoAS of 9.7 10% uplift in consideration on YT shots placements vs 2% benchmark