Dr. Annurag Batra , Chairman and Editor in Chief, BW BusinessWorld and Founder, e4m

As consumer lifestyles evolve, Kellogg’s is moving beyond functional nutrition to become part of everyday culture and emotion. This session explores how the brand is blending purpose-driven storytelling, consumer insights, and digital innovation to build deeper connections with families and Gen Z. From mobile-led engagement to sustainability and trust, discover how Kellogg’s is redefining what it means to be a modern food brand.

Prashant Peres, MD & CEO, Kellanova South Asia

Shahad Anand, Business Head, Mediakart

Gulshan Verma, Director, Amazon Ads
Dr. Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld and Founder, e4m

• – How Perfetti keeps consumer insights central while adapting to a digital-first marketing ecosystem.
• – Using mobile, short-form, and interactive formats to refresh iconic brands like Center Fresh and Alpenliebe.
• – Leveraging data, AI, and digital platforms to deliver relevant, contextual brand experiences.
• – Driving growth while ensuring responsible communication, especially to Gen Z and young consumers in a mobile-led world.

Nikhil Sharma, MD, Perfetti Van Melle
Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder, e4m

Prasanna Raman, Senior Director - Client Relationships, Sharechat & Moj

As mobile becomes the center of consumer interaction, brand building now happens in micro-moments - where attention, relevance, and action converge. This session explores how personalization, shoppable content, and Gen AI are reshaping creativity and commerce, while trust and seamless mobile experiences define success. The future belongs to brands that fuse storytelling, technology, and data to deliver human, intuitive engagement at scale.

Anuradha Aggarwal, Director & CMO, Amazon India
Neeta Nair, Editor, Impact Magazine

– Digital-first natives: growing up on iPads, YouTube, AR/VR, and voice assistants.

– Shorter attention spans, yet higher expectations of seamless tech experiences.

– Gen Alpha’s strong inclination towards sustainability, inclusivity, and purpose-driven brands (influenced by Gen Z parents)

– Emerging role of kidfluencers and safe creator ecosystems

– Rising concerns about data privacy, parental controls, and ethical advertising.

- Preparing for Gen Alpha’s transition into independent consumers by 2030

- Investing in AI, AR, gaming, and metaverse-ready campaigns.

Udit Malhotra, Head of Marketing, JSW MG Motor India
Reeti Nageshri, Head of Business Operations & Strategy, Mahindra Electric Automobile Ltd.
Arkaprava Ray, SVP & Head, Marketing Strategy, Brand Partnerships, Sponsorships & Events, HSBC India
Sahil Rawal, Vice President – Brand Product Platforms Marketing, Axis Max Life Insurance.
Pallavi Mishra, Head of Consumer & Market Insights, Loreal India
Gaurav Dagaonkar, CEO & Co-founder, Hoopr
Session Chair: Niraj Ruparel, Creative Technology Lead, WPP & WPP India

• – How Lenovo is shaping devices and ecosystems that seamlessly power both professional and personal lives.
• – Enabling hybrid work, learning, and creativity through smartphones, tablets, and connected tech.
• – Tapping into India’s massive youth base with devices optimized for immersive play and streaming.
• – Leveraging AI to create adaptive, smarter experiences across consumer and enterprise needs.
• – Making technology accessible, affordable, and relevant for India’s diverse consumer segments.

Shailendra Katyal, VP & MD, Lenovo India

– How mobile is redefining discovery, decision-making, and purchase compared to traditional e-commerce

– Omnichannel Content Strategy: OTT, Mobile, and Broadcast Convergence

– Role of AI, personalization, voice, AR, and 1-click payments in elevating m-commerce experiences.

– Where mobile-first gives a decisive advantage (speed, convenience, app loyalty, social commerce)

– Will mobile commerce eventually overtake and replace traditional e-commerce, or will they coexist?

Bhavana Jaiswal, Country eCommerce Integration Manager, IKEA

Gautam Batra, Associate Director, Marketing, Xiaomi India

Altamash Khan, Head of Media & Digital Marketing, ABFRL Pantaloons

Ameya Ingle, Head Marketing & Digital Business, ICICI Prudential AMC Ltd

Sudeep Kulkarni, Senior Vice President ,Marketing (Brand & Digital), Alliance Insurance Brokers

Ms. Kinnari Dave, Business Head, ShemarooMe (OTT)

Session Chair: Amaresh Godbole, CEO, Digital Technology Business, Publicis Groupe India

As consumers seek more personal, immersive, and authentic interactions, mobile is becoming the ultimate medium for building emotional connections in the spirits industry. This session explores how data, creativity, and technology converge to craft meaningful digital experiences from personalized storytelling to responsible engagement redefining how premium brands connect with their audiences in a mobile-first era.

Pierre de Greef, CDMO, Pernod Ricard