Dr. Annurag Batra , Chairman and Editor in Chief, BW BusinessWorld and Founder, exchange4media Group

As consumer lifestyles evolve, Kellogg’s is moving beyond functional nutrition to become part of everyday culture and emotion. This session explores how the brand is blending purpose-driven storytelling, consumer insights, and digital innovation to build deeper connections with families and Gen Z. From mobile-led engagement to sustainability and trust, discover how Kellogg’s is redefining what it means to be a modern food brand.

Prashant Peres, MD & CEO, Kellanova South Asia

Shahad Anand, Business Head, Mediakart

In an era where attention spans are short and screens dominate, Perfetti Van Melle continues to keep its brands fresh, relevant, and engaging. This session explores how the company blends deep consumer insights with digital-first creativity - using mobile, short-form, and interactive content to reinvent icons like Center Fresh and Alpenliebe. Discover how Perfetti is leveraging data, AI, and responsible communication to connect meaningfully with young, mobile-first audiences.

Nikhil Sharma, MD, Perfetti Van Melle
Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder, exchange4media Group

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Neha Markanda, Chief Business Officer, Sharechat

As mobile becomes the center of consumer interaction, brand building now happens in micro-moments - where attention, relevance, and action converge. This session explores how personalization, shoppable content, and Gen AI are reshaping creativity and commerce, while trust and seamless mobile experiences define success. The future belongs to brands that fuse storytelling, technology, and data to deliver human, intuitive engagement at scale.

Anuradha Aggarwal, Director & CMO, Amazon India
Neeta Nair, Editor, Impact Magazine

– Digital-first natives: growing up on iPads, YouTube, AR/VR, and voice assistants.

– Shorter attention spans, yet higher expectations of seamless tech experiences.

– Gen Alpha’s strong inclination towards sustainability, inclusivity, and purpose-driven brands (influenced by Gen Z parents)

– Emerging role of kidfluencers and safe creator ecosystems

– Rising concerns about data privacy, parental controls, and ethical advertising.

- Preparing for Gen Alpha’s transition into independent consumers by 2030

- Investing in AI, AR, gaming, and metaverse-ready campaigns.

Arkaprava Ray, SVP & Head, Marketing Strategy, HSBC
Reeti Nageshri, Head of Business Operations & Strategy, Mahindra & Mahindra
Udit Malhotra, Head of Marketing, JSW MG Motor India

As the boundaries between work, learning, and life continue to blur, Lenovo is enabling a new era of connected productivity. This session explores how the brand is building intelligent ecosystems powered by AI, mobility, and hybrid technology to support evolving professional and personal needs. Discover how Lenovo is making technology more adaptive, accessible, and relevant for India’s diverse and dynamic consumers.

Shailendra Katyal, MD, Lenovo

– How mobile is redefining discovery, decision-making, and purchase compared to traditional e-commerce

- Localisation and Vernacular Strategy, cultural relevance and mobile led distribution for Tier 2-3 audiences

– Role of AI, personalization, voice, AR, and 1-click payments in elevating m-commerce experiences.

– Where mobile-first gives a decisive advantage (speed, convenience, app loyalty, social commerce)

– Will mobile commerce eventually overtake and replace traditional e-commerce, or will they coexist?

Sudeep Kulkarni, Senior Vice President ,Marketing (Brand & Digital), Alliance Insurance Brokers

As consumers seek more personal, immersive, and authentic interactions, mobile is becoming the ultimate medium for building emotional connections in the spirits industry. This session explores how data, creativity, and technology converge to craft meaningful digital experiences from personalized storytelling to responsible engagement redefining how premium brands connect with their audiences in a mobile-first era.

Pierre de Greef, CDMO, Pernod Ricard