| SOUTH AWARDS FOR STAGES OF BRAND BUILDING |
| A1. Category Creation |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Presenting Super Auto |
Montra Electric (TICMPL) |
|
 Gold |
| A2. New Product Launch - Real Estate |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Asset Homes - Selfie |
|
Organic BPS |
Gold |
| A3. New Product Launch - BFSI |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Transforming consumer finance with e-commerce advertising: Bajaj Finserv Insta EMI Card |
Flipkart Internet |
|
Gold |
| A4. New Product Launch - FMCG |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Farmfed Curry Masala |
|
Organic BPS |
 Bronze |
| Fabelle Finesse - World’s Finest Chocolate |
ITC Fabelle Chocolates |
Avian WE |
Gold |
| A7. New Product Launch - Tech |
| Campaign Name |
Brand Name |
Agency |
Metal |
| boAt - A Smarter Launch for a Smarter Watch |
Flipkart Internet |
|
Bronze |
| Vega: Redefining Grooming for Men |
Flipkart Internet |
|
Bronze |
| A9. New Product Launch - Media |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Drama Juniors Auditions Digital Campaign |
Zee Keralam |
ZEE Entertainment Enterprises |
Bronze |
| Jamelaa - Launch Campaign |
Colors Tamil |
Viacom18 Media |
 Silver |
| Bhoomige Bandha Bhagavantha |
ZEE Kannada |
ZEE Entertainment Enterprises |
Gold |
| A11. New Product Launch - Retail |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Vega: Redefining Grooming for Men |
|
Flipkart Internet |
Silver |
| The Chozha |
Tanishq |
Adfactors PR |
Gold |
| A12. New Product Launch - Consumer Durables/ Automotive/ Manufacturing |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Duroflex Wave Plus, Sleep Upgraded |
Duroflex |
|
Gold |
| A16. Brand Extension - FMCG |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Meera Music |
|
Brand Mascots India |
Silver |
| Santoor South India OOH Campaign |
|
Laqshya Media |
Silver |
| A19. Brand Extension - Tech |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Tanishq "Chozhaâ" - First-of-its-kind highly immersive and personalized 3D Experience Zone. |
|
Laqshya Media |
Gold |
| A20. Brand Extension - Food & Beverages |
| Campaign Name |
Brand Name |
Agency |
Metal |
| McDowell's No.1 Yaari Jam Fest, Making 'Yaari' the New Cool! |
|
Omnicom Media Group |
Silver |
| Black & White - Inclusivity and Diversity |
|
Omnicom Media Group |
Gold |
| Signature at Ziro Music Festival Driving Sustainability |
|
Omnicom Media Group |
Gold |
| A24. Brand Extension - Consumer Durables/ Automotive/ Manufacturing |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Go Live Freely |
Godrej Locks |
Whyness Communications |
Silver |
| Vega: Redefining Grooming for Men |
|
Flipkart Internet |
Gold |
| A35. Customer Relationship Marketing - Customer Experience - Retail |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Loyalty + Happiness: Lulu's Winning Formula |
Lulu International Shopping Malls India - Thiruvanthapuram |
|
Gold |
| A38. Use of Consumer Insights & Analytics/ Big Data/ AI |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Transforming consumer finance with e-commerce advertising: Bajaj Finserv Insta EMI Card x Flipkart Ads |
Bajaj Finserv |
Flipkart Internet |
Silver |
| Ntorq Personalized Remarketing |
TVS Ntorq |
AdGlobal360 India |
Gold |
| A39. New Product Launch- Social Impact |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Sexual Health Wellness Campaign |
Allo Health |
Laqshya Media |
Silver |
| A41. Customer Relationship Marketing - Customer Experience - Social Impact |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Swiggy Bhog Elo Ghorey |
Swiggy |
Havas Media – Content |
Silver |
| Naatusoothram |
Manorama News |
MM TV |
Gold |
| SOUTH AWARDS FOR COMMUNICATION |
| B2. Best use of TV - BFSI |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Welcome Change |
Acko General Insurance |
|
Silver |
| Mera Gold Loan Mera Interest |
Muthoot FinCorp |
Organic BPS |
Silver |
| Gold Man - Put your Gold to Work |
Muthoot Finance |
Maitri Advertising Works |
Gold |
| B3. Best use of TV - FMCG |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Santoor – Young Soch |
|
Wipro Consumer Care |
Gold |
| B7. Best use of TV - Food & Beverages |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Chakra Gold Navratri Golu |
Tata Tea |
Media Monks |
Gold |
| B9. Best use of TV - Healthcare |
| Campaign Name |
Brand Name |
Agency |
Metal |
| SEE THE Difference |
Dr Agarwals Eye Hospitals |
|
Gold |
| B9. Best use of TV - Media |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Battle of the Originals |
Bigg Boss Malayalam Season 5 |
Maitri Advertising Works |
Bronze |
| Movie Marketing - WRITER |
Colors Tamil |
Viacom18 Media |
Silver |
| Oru Padathinu Poyalo |
Asianet Movies |
Maitri Advertising Works |
Silver |
| B11. Best use of TV - Consumer Durables/ Automotive/ Manufacturing |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Tata Motors PickUps Launch |
|
Havas Media |
Gold |
| B12.Best use of TV - Services |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Pack Up For Kerala Campaign |
Kerala Tourism |
Stark Communications |
Gold |
| B20. Best use of Print - Media |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Fragrance Print Ad- Kendasampige |
Colors Kannada |
Viacom18 Media |
Gold |
| B25. Best use of Radio |
| Campaign Name |
Brand Name |
Agency |
Metal |
| OnSitego Brand Awareness Campiagn |
OnSitego |
The Media Ant |
Gold |
| B26. Best use of OOH |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Super Auto |
Montra Electric (TICMPL) |
|
Bronze |
| Different Kind of Bank |
DBS Bank India |
Adfactors PR |
Silver |
| Ayali |
ZEE5 |
ZEE Entertainment Enterprises |
Silver |
| ROCKSTAR ON HOTSTAR - HONKAPELLA |
Disney+ Hotstar |
BeatRoute |
Gold |
| B27. Best use of Experiential Marketing |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Hyderabad Black Hawks - The Hype Night |
|
Havas Media |
Bronze |
| Shakti Thaggede le |
Heritage Glucoshakti |
Heritage Foods Ltd |
Bronze |
| KGF2 - World Television Premiere Campaign |
Zee Telugu |
ZEE Entertainment Enterprises |
Silver |
| Hello Bigg Boss - Multiplex Innovation |
Colors Kannada |
Viacom18 Media |
Silver |
| BIGG BOSS IS WATCHING |
Vijay Television |
BeatRoute |
Gold |
| B29. Best use of Digital Marketing/ Social Media - BFSI |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Transforming consumer finance with e-commerce advertising: Bajaj Finserv Insta EMI Card |
|
Flipkart Internet |
Bronze |
| Go Global |
Niyo Global |
Social Beat |
Silver |
| Gold Man - Put your Gold to Work |
Muthoot Finance |
Maitri Advertising Works |
Gold |
| B31. Best use of Digital Marketing/ Social Media - E-commerce |
| Campaign Name |
Brand Name |
Agency |
Metal |
| boAt: A Smarter Launch for a Smarter Watch |
|
Flipkart Internet |
Silver |
| THE Good Glamm fest on Myntra |
|
Myntra Ads |
Gold |
| B34. Best use of Digital Marketing/ Social Media - Food & Beverages |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Chyavanprash Khao Sehat Banao |
Kerala Ayurveda Limited |
Neilpatel |
Gold |
| B35. Best use of Digital Marketing/ Social Media - Media |
| Campaign Name |
Brand Name |
Agency |
Metal |
| A 12th Man Story |
Club FM |
Mathrubhumi |
Bronze |
| Club FM X Mathrubhumi News |
|
Mathrubhumi |
Silver |
| KGF 2 |
Zee Tamil |
ZEE Entertainment Enterprises |
Silver |
| Njanum Entalum [Jodi No.1] |
Zee Keralam |
ZEE Entertainment Enterprises |
Gold |
| Ayali |
ZEE5 |
ZEE Entertainment Enterprises |
Gold |
| B38. Best use of Digital Marketing/ Social Media - Consumer Durables/ Automotive/ Manufacturing |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Super Auto with Super Star |
Montra Electric (TICMPL) |
|
Bronze |
| Always Astral |
Astral Pipes |
White Rivers Media |
Silver |
| FIFA World Cup 2022 |
The Ramco Cements |
|
Gold |
| B40. Best use of Omni Channel Marketing |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Jameela - Free Bus Ride Campaign |
Colors Tamil |
Viacom18 Media |
Bronze |
| Weekend With Ramesh S5 |
ZEE Kannada |
ZEE Entertainment Enterprises |
Bronze |
| Dance Karnataka Dance S6 |
ZEE Kannada |
ZEE Entertainment Enterprises |
Silver |
| Bhoomige Bandha Bhagavantha |
ZEE Kannada |
ZEE Entertainment Enterprises |
Silver |
| Ayali |
ZEE5 |
ZEE Entertainment Enterprises |
Gold |
| B41. Best use of Integrated Marketing – Real Estate |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Columbia Pacific Communities - #ChiefExperienceOfficer |
|
Columbia Pacific Communities |
Silver |
| Great Inspires Great |
|
WeWork India |
Silver |
| B42. Best use of Integrated Marketing - BFSI |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Muthoot Finance Goldman Campaign |
Muthoot Finance |
|
Silver |
| DBS Gold Loan – The Gold Standard of Gold Loans |
DBS Bank |
|
Gold |
| B43. Best use of Integrated Marketing - FMCG |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Live This Moment |
Pure Magic |
The Womb Communications |
Bronze |
| Parachute Kalpavriksha |
|
Madison PR |
Gold |
| B47. Best use of Integrated Marketing - Food & Beverages |
| Campaign Name |
Brand Name |
Agency |
Metal |
| McDowell's No.1 Yaari Jam Fest, Making 'Yaari' the New Cool! |
|
Omnicom Media Group |
Bronze |
| Walker's & Co |
Johnnie Walker |
Omnicom Media Group |
Bronze |
| Live This Moment |
Pure Magic |
The Womb Communications |
Silver |
| B48. Best use of Integrated Marketing - Media |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Ammayigaru Launch Campaign |
Zee Telugu |
ZEE Entertainment Enterprises |
Bronze |
| Drama Juniors & Shyamambaram Combo Launch |
Zee Keralam |
ZEE Entertainment Enterprises |
Bronze |
| Njanum Entalum [Jodi No.1] |
Zee Keralam |
ZEE Entertainment Enterprises |
Silver |
| KGF 2 |
Zee Keralam |
ZEE Entertainment Enterprises |
Gold |
| Bhoomige Bandha Bhagavantha |
ZEE Kannada |
ZEE Entertainment Enterprises |
Gold |
| B53. Branded Content – Real Estate |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Columbia Pacific Communities - #ChiefExperienceOfficer |
|
Columbia Pacific Communities |
Bronze |
| Inside Out_ Lodha Palava |
Warner Bros Discovery |
|
Silver |
| Columbia Pacific Communities - #ReverseTheJoy |
|
Columbia Pacific Communities |
Gold |
| B59. Branded Content - Food & Beverages |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Roots of My Platter -TKK Prestige & BigBasket |
Warner Bros Discovery |
|
Bronze |
| B60. Branded Content - Media |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Comedy Khiladigalu S4 |
ZEE Kannada |
ZEE Entertainment Enterprises |
Bronze |
| Nammal Onnalle |
Netflix |
Maitri Advertising Works |
Gold |
| Digital Exclusive Content |
Colors Tamil |
Viacom18 Media |
Gold |
| B63. Branded Content - Consumer Durables/ Automotive/ Manufacturing |
| Campaign Name |
Brand Name |
Agency |
Metal |
| JYM - Pride of Tamil Nadu |
Jawa Yezdi Motorcycles |
The Standard Images Co |
Gold |
| B64. Branded Content - Services |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Sleepables Collection Launch: Unveiling the Innovative Boxable Bed |
Sleepables by Centuary |
PAD Integrated Marketing & Communications |
Silver |
| Captivate. Engage. Amplify: Your Brand's story, Brought to life |
|
Honeycomb Creative Support |
Gold |
| B65. Innovative Use of Technology |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Next Gen AI Powered Contextual Targeting |
Himalaya Wellness Company |
Motivator and Silverpush |
Bronze |
| McDowell's No.1 Yaari Jam Fest, Making 'Yaari' the New Cool! |
|
Omnicom Media Group |
Bronze |
| RIP YOUR EX |
Wrangler |
FoxyMoron, Zoo Media |
Silver |
| Maya - Whatsapp Chatbot |
Kerala Tourism |
Stark Communications |
Gold |
| B66. Marketing on a Small Budget |
| Campaign Name |
Brand Name |
Agency |
Metal |
| The Thrifty Trendsetter: Lulu on Sale for Less |
Lulu International Shopping Malls India Pvt Ltd - Thiruvanthapuram |
|
Bronze |
| Thicker Tastier Creamier Curd |
Heritage Creamilicious Curd |
Heritage Foods Ltd |
Silver |
| Pyaar Ke Raaste |
Red Bus |
|
Silver |
| Homecoming |
Linen Club |
Experience Commerce |
Gold |
| B67. Best use of TV - Social Impact |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Oru Padathinu Poyalo |
Asianet Movies |
Maitri Advertising Works |
Silver |
| More than Promised |
Dharmapuri Aravind |
Moving Pixels |
Gold |
| B69. Best use of Digital Marketing/ Social Media- Social Impact |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Ranthambore - The Jungle Story |
Astral Foundation |
White Rivers Media |
Bronze |
| Black & White - Inclusivity and Diversity |
|
Omnicom Media Group |
Silver |
| Women's Equality Day Campaign |
Colors Tamil |
Viacom18 Media |
Silver |
| It's TIme to React |
Department of Women & Child Development, Government of Kerala |
Maitri Advertising Works |
Gold |
| B76. Best Use of Sports or eSports Marketing |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Hyderabad Black Hawks - The Hype Night |
|
Havas Media |
Silver |
| Kerala Blasters Campaign |
Ather Energy |
Stark Communications |
Silver |
| SOUTH AWARDS FOR SPECIAL MARKETING |
| C3. Occasion/ Festive Based or Seasonal Marketing - FMCG |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Dabur Honey - Onam Influencer campaign |
|
Dabur India |
Bronze |
| Dabur Red |
Dabur India |
PAD Integrated Marketing & Communications |
Silver |
| Dabur Honey - Pongal Influencer campaign |
|
Dabur India |
Silver |
| Dabur Vatika women of substance |
Vatika Enriched Coconut Hair Oil |
Dabur India |
Gold |
| C4. Occasion/ Festive Based or Seasonal Marketing - E-commerce |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Pyaar Ke Raaste |
Red Bus |
|
Bronze |
| C6. Occasion/ Festive Based or Seasonal Marketing - Tech |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Spark.NXT |
Bosch Limited |
|
Gold |
| C7. Occasion/ Festive Based or Seasonal Marketing - Food & Beverages |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Chakra Gold Navratri Golu |
Tata Tea Chakra Gold |
Media Monks |
Silver |
| Chakra Gold Pongal |
Tata Tea Chakra Gold |
Media Monks |
Gold |
| C8. Occasion/ Festive Based or Seasonal Marketing - Media |
| Campaign Name |
Brand Name |
Agency |
Metal |
| BIGG BOSS IS WATCHING |
Vijay Television |
BeatRoute |
Bronze |
| Nammal Onnalle |
Netflix |
Maitri Advertising Works |
Silver |
| Vikrant Rona |
ZEE5 |
ZEE Entertainment Enterprises |
Silver |
| ROCKSTAR ON HOTSTAR - HONKAPELLA |
Disney+ Hotstar |
BeatRoute |
Gold |
| C10. Occasion/ Festive Based or Seasonal Marketing - Retail |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Vetti Varam |
Ramraj Cotton |
Divo |
Silver |
| Linen Club Presents -#OnamHomecoming |
Linen Club |
Mindshare & Experience Commerce |
Gold |
| The Chozha |
Tanishq |
Adfactors PR |
Gold |
| C11. Occasion/ Festive Based or Seasonal Marketing - Consumer Durables/ Automotive/ Manufacturing |
| Campaign Name |
Brand Name |
Agency |
Metal |
| India's Sleepiest Page |
Duroflex |
|
Bronze |
| Pongal Special Campaign |
Montra Electric (TICMPL) |
|
Silver |
| FIFA World Cup 2022 |
The Ramco Cements |
|
Gold |
| C16. Talent/ Influencer Marketing - FMCG |
| Campaign Name |
Brand Name |
Agency |
|
| Santoor – Relaunch |
Santoor |
Wipro |
Bronze |
| How did we “EVA”ngelize Alia Bhatt for Eva Deodorants |
|
Alliance Advertising & Marketing |
Silver |
| C17. Talent/ Influencer Marketing - E-commerce |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Confluencr X Blue Island |
Blue Island Clothing |
Confluencr |
Gold |
| C20. Talent/ Influencer Marketing - Food & Beverages |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Walker's & Co |
Johnnie Walker |
Omnicom Media Group |
Bronze |
| McDowell's No.1 Yaari Jam Fest, Making 'Yaari' the New Cool! |
|
Omnicom Media Group |
Silver |
| My Heritage My Pride |
Heritage Ghee |
Heritage Foods Ltd |
Gold |
| C21. Talent/ Influencer Marketing - Media |
| Campaign Name |
Brand Name |
Agency |
Metal |
| McBuzz: How McDonald's got 4000 Influencers deliver 25K+ Online Orders |
McDonalds |
DRIM |
Silver |
| SSMB x Sitara |
Zee Telugu |
ZEE Entertainment Enterprises |
Silver |
| Movie Marketing - WRITER |
Colors Tamil |
Viacom18 Media |
Gold |
| C26. Talent/ Influencer Marketing- Social Impact |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Ayali |
ZEE5 |
ZEE Entertainment Enterprises |
Silver |
| It's TIme to React |
Department of Women & Child Development, Government of Kerala |
Maitri Advertising Works |
Gold |
| SOUTH AWARDS FOR START-UPS / EMERGING PLAYERS |
| D1. Best Start up of the Year |
| Campaign Name |
Brand Name |
Agency |
Metal |
| Supertails |
|
Supertails |
Gold |
| D2. Best Emerging Player |
| Campaign Name |
Brand Name |
Agency |
Metal |
| For the self |
|
Mudkart |
Gold |
| D3. Best Marketing Campaign of the Year |
| Campaign Name |
Brand Name |
Agency |
Metal |
| A World Beyond Paint |
Nippon Paint |
|
Silver |
| Ayali |
ZEE5 |
ZEE Entertainment Enterprises |
Gold |
| BRAND OF THE YEAR |
| Zee Entertainment Enterprises |
Gold |
| AGENCY OF THE YEAR |
| Maitri Advertising Works |
Gold |
