The Banking & Finance industry has witnessed a significant surge in activity after the global markets reopened last year following a slowdown. The digital infrastructure has become indispensable for the functioning of all the BFSI industries as it continues to drive re-invention and innovation. The industry is witnessing a massive shift fuelled by an increase in the working population and growing disposable incomes. Marketers believe that BSFI advertising and marketing ought to be innovative, flexible, and data-driven to stand the test of time and get the attention of evolving consumers through old methods of advertisements and new methods like digital marketing and ads.
The exchange4media Group proudly brings to you the first edition of the Pitch BFSI Marketing Summit & Awards, a flagship event that is designed to recognize and felicitate leaders and brands from the BFSI & Fintech Sector. The awards honour the best minds who have developed and implemented successful marketing strategies, campaigns, and innovative ideas. The awards are an excellent platform for marketing leaders to showcase their best work and achievements. With access to valuable industry resources and insights shared and discussed, the Pitch BFSI Marketing Summit is a great platform for leaders to connect and share their valuable knowledge about the sector. By recognizing and felicitating pioneers in the BFSI & Fintech marketing sector, the awards aim to inspire others to stay ahead of the curve and unlock their full potential.
A campaign with best return on investment (ROI) that marketing quantifies to justify how marketing programs and campaigns generate revenue for the business.
Mobile marketing campaign featuring new or ground breaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution. Brands that have mastered this art are welcome to apply for those campaigns that mobile channels like SMS, WhatsApp, In-App, programmatic, App push.
Applications used to market a particular brand/product.
An integrated campaign with focused messaging spread across multiple points of customer contact with a comprehensive plan that focuses on reaching the target audience from multiple platforms and channels.
A Campaign to market products and brands during special days/events of the year during viz. Holiday, Seasonal and Festivals through the year.
Campaign featuring a compilation of integrated marketing strategies designed for fintech firms.
Campaign featuring a compilation of integrated marketing strategies designed for insurance firms.
Campaign featuring a compilation of integrated marketing strategies with a reach in regional demographics.
Campaigns featuring new or ground-breaking techniques and/or technologies to market a service or a product or even using existing technology in a new or unconventional way to promote product/service to engage customers or to increase sales.
Recognizes campaigns in the consumer goods field that is best designed to increase brand proposition, subscription, and customer engagement.
Campaign featuring a compilation of integrated marketing strategies designed for NBFC firms.
Campaign featuring a compilation of integrated marketing strategies designed for online trading firms.
Campaign featuring marketing strategies designed for launch or re-launch of any brand/product.
Campaigns with integrated marketing as a core strategy with minimum 3 other media and communication channels. For example, TV, Print, Radio, Outdoor, PR, Direct marketing, Digital, etc.
Campaigns with integrated marketing as a core strategy with traditional media (Print / OOH).
Campaigns with integrated marketing as a core strategy with television as a marketing medium or communication channel.|
Campaigns with integrated marketing as a core strategy with radio as a marketing medium or communication channel.
Campaigns with integrated marketing as a core strategy with podcast as a marketing medium or communication channel.
Campaigns with integrated marketing as a core strategy with social media as a marketing medium or communication channel.
Campaigns with marketing strategy that involves digital influencer and a marketing medium/channel.
A marketing campaign that targets an affiliate for performance-based results and generates leads.
Use of AI & Big Data that played an integral role in the development and execution of a campaign to target, engage or develop a meaningful relationship with a specific audience or community.
Campaigns where the customer was made to experience the product/service to communicate the brand's value proposition and creative idea. This could be through activation, direct marketing and social media, and should include the insight, the creative idea, execution and effectiveness.
Campaigns that promote and feature promotion of environmentally and socially responsible products, practice and brand values by brand / products that promote sustainable consumption.
Marketing Campaigns with key strategy focused on driving transactions via Integrated Payment Solutions (IPS) / Mobile Wallets. Campaigns where online payment is promoted via IPS / Wallets.
An innovative campaign that has achieved outstanding results in search engine marketing - SEM (will include the quality of Search engine optimization- SEO, pay-per-click - PPC, local listing and social media optimization - SMO) and also automated technology for media buying and marketing.
Brand of the Year is selected by the esteemed Judges from the maximum metals won in above categories
Agency/Organisation that won the maximum metals in above categories.
Agency/Organisation that won the maximum metals in above categories.
Best Digital Influencer in the Fintech and BFSI Sector on social media.
Asha Rathi: Regional Account Director- South | +91 96111 98348 | asha.rathi@exchange4media.com
Ekta Sood: Regional Account Director - North | +91 98730 89929 | ekta.sood@exchange4media.com
Abhishek Bose: Regional Manager Sales - West | +91 98335 41322 | abhishek.bose@exchange4media.com