A – Marketing Strategies
- A01 – Most Effective ROI Driven Campaign
A campaign with best return on investment (ROI) that marketing quantifies to justify how marketing programs and campaigns generate revenue for the business.
- A02 - Most Effective Mobile Marketing Campaign
Mobile marketing campaign featuring new or ground breaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution. Brands that have mastered this art are welcome to apply for those campaigns that mobile channels like SMS, WhatsApp, In-App, programmatic, App push.
- A03 - Most Effective Use of Apps
Applications used to market a particular brand/product.
- A04 - Most Effective 360-degree Marketing Campaign
An integrated campaign with focused messaging spread across multiple points of customer contact with a comprehensive plan that focuses on reaching the target audience from multiple platforms and channels.
- A05 - Most Effective Holiday, Seasonal & Festival Marketing
A Campaign to market products and brands during special days/events of the year during viz. Holiday, Seasonal and Festivals through the year.
- A06 - Most Effective Fintech Marketing Campaign
Campaign featuring a compilation of integrated marketing strategies designed for fintech firms.
- A07 - Most Effective Insurance Marketing Campaign
Campaign featuring a compilation of integrated marketing strategies designed for insurance firms.
- A08 - Most Effective Regional Campaign
Campaign featuring a compilation of integrated marketing strategies with a reach in regional demographics.
- A09 - Most Innovative Marketing Campaign
Campaigns featuring new or ground-breaking techniques and/or technologies to market a service or a product or even using existing technology in a new or unconventional way to promote product/service to engage customers or to increase sales.
- A10 - Most Effective Customer Engagement
Recognizes campaigns in the consumer goods field that is best designed to increase brand proposition, subscription, and customer engagement.
- A11 - Most Effective Marketing Campaign – NBFC
Campaign featuring a compilation of integrated marketing strategies designed for NBFC firms.
- A12 - Most Effective Marketing Campaign - Online Trading Platform
Campaign featuring a compilation of integrated marketing strategies designed for online trading firms.
- A13 - Most Effective Launch / Relaunch campaign
Campaign featuring marketing strategies designed for launch or re-launch of any brand/product.