Theme - ‘BFSI: Today and Beyond’
11 a.m. to 11:20 a.m. Welcome Address Dr. Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld
and Founder, exchange4media Group
11:20 a.m. to 11:40 a.m. Keynote and Fireside Chat BFSI: Now and Beyond
· Key drivers of growth in the BFSI ecosystem
· Digital Transformation and Consumer Expectations
· Fintech Revolution in India and Road Ahead
V. Vaidynathan, MD & CEO, IDFC First Bank
11:40 a.m. to 11:55 a.m. Fireside Chat TBC Ishank Joshi, Co-Founder & CEO, Mobavenue
11:55 a.m. to 12:55 p.m. Panel Impactful Brand Building for Financials and Innovative solutions · Impact of TV advertising on the success of brand-building campaigns
· Market Segmentation for regionally nuanced Content: Current practices and Outlook
· Embracing Diversity and Inclusion in Financial Branding
· Leveraging the power of Linear TV to reach the right audience
Darshana Shah, Head- Marketing and Customer Experience, Aditya Birla Health Insurance
Elizabeth Venkataraman, Joint President and Head of Marketing & Alliances, Kotak Mahindra Bank
Geetanjali Sachwani, Vice President and Head of Marketing, Franklin Templeton
Session Chair - Monaz Todywalla, CEO, PHD Media
12:55 p.m. to 2:00 p.m. Lunch
2:20 p.m. to 2:40 p.m. Fireside Chat / Spotlight Session Integrated Marketing Automation Communication
· Customer Experiences: A predictive analysis
· Advanced segmentation and power of real-time personalization
· Rural Revitalization: Creating a R-ur-ban culture beyond metros.
2:40 p.m. to 3:40 p.m. Panel Leveraging Digitization in BFSI Marketing
· Performance Vs Brand Debate: Finding the Right Mix
· Digital Disruption in BFSI Marketing Vs. Rise of ‘Finfluencers’
· Redefining Customer Journeys with Multichannel Advertising
· Harnessing AI and machine learning for data-driven insights
Sarvesh Bagla, CEO, Techmagnate
Girish J Kalra, CMO, Tata AIA Life Insurance
Jahid Ahmed, Senior Vice President and Head of Digital Acquisition/ Website/ Content & Social Media Marketing- HDFC Bank
Pulkit Narayan, CEO, Dangle Ads
Azmat Habibulla, CMO, South Indian Bank
> Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance
> Siddharth Dabhade, Managing Director, MiQ
3:40 p.m. to 4:00 p.m. Spotlight Session Buzz word Audiences
Where will the new world for financers come from- Audiences or sectors?
4:00 p.m. to 5:00 p.m. Panel Revisiting The Marketing Fine-print
· Omnichannel Distribution Strategies: Balancing High Touch & High Tech
· Enhancing Efficiency and Personalization
· Leveraging Traditional Mediums (OOH, TV, Print, Radio) for Fintech Visibility
· Integrating Traditional and Digital mediums for Fintech Success
> Sapna Desai, Chief Marketing Officer, Manipal Cigna Health Insurance
> Sachin Vashishta, Chief Marketing Officer,
> Sujay Rachh, Chief Marketing Officer, Nuvama Group
> Lalitha Nayak, Incharge - Marketing, NPCI
> Nalin Jain, Chief Marketing Officer - Godrej Capital
> Session Chair - Abhishek Gupta, Chief Marketing Officer, Edelwiess Tokio Finance
5:00 p.m. to 6:00 p.m. Awards Registration
6:00 p.m. Awards Evening