Agenda

Theme - ‘BFSI: Today and Beyond’
11 a.m. to 11:20 a.m. Welcome Address Dr. Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld
and Founder, exchange4media Group
11:25 a.m. to 11:45 a.m. Keynote and Fireside Chat BFSI: Now and Beyond
· Key drivers of growth in the BFSI ecosystem
· Digital Transformation and Consumer Expectations
· Fintech Revolution in India and Road Ahead
V. Vaidynathan, MD & CEO, IDFC First Bank
Session Chair- Dr. Annurag Batra,, MD & CEO, IDFC First Bank Session Chair- Dr. Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld and Founder exchange4media Group
11:45 a.m. to 12:00 p.m. Fireside Chat Next-Gen Digital Marketing & Digital Banking for Bharath Session Chair - Ishank Joshi,Co-Founder & CEO, Mobavenue
Srikrishna Moorthy, Executive Vice-President, Kotak Mahindra Bank
12:00 p.m. to 12:15 p.m. Spotlight Session The Past and the Future of Financial Brands Ajay Kakar, Brand and Marketing Strategist
12:15 p.m. to 1:00 p.m. Panel Impactful Brand Building for Financials and Innovative Solutions · Impact of TV advertising on the success of brand-building campaigns
· Market Segmentation for regionally nuanced Content: Current practices and Outlook
· Embracing Diversity and Inclusion in Financial Branding
· Leveraging the power of Linear TV to reach the right audience
Darshana Shah, Head- Marketing and Customer Experience, Aditya Birla Health Insurance
Elizabeth Venkataraman, Joint President and Head of Marketing & Alliances, Kotak Mahindra Bank
Geetanjali Sachwani, Vice President and Head of Marketing, Franklin Templeton
Punit Dharamsi,Sr. Vice President - Marketing and Investor Education, AMF
Amrutha Nair, Head - Entertainment Ad Sales & Strategy, Disney Star
Sujatha V Kumar, Head of Marketing- India & South Asia, Visa
Session Chair - Anisha Iyer, CEO, OMD India
1:00 p.m. to 2:00 p.m. Lunch
2:00 p.m. to 3:00 p.m. Laqshya Pitch BFSI Marketers 2023 Awards
3:00 p.m. to 3:50 p.m. Panel Leveraging Digitization in BFSI Marketing · Performance Vs Brand Debate: Finding the Right Mix
· Digital Disruption in BFSI Marketing Vs. Rise of 'Finfluencers'
· Redefining Customer Journeys with Multichannel Advertising
· Harnessing AI and machine learning for data-driven insights
Sarvesh Bagla, CEO, Techmagnate
Girish J Kalra, CMO, Tata AIA Life Insurance
Jahid Ahmed, Senior Vice President and Head of Digital Acquisition/ Website/ Content & Social Media Marketing- HDFC Bank
Pulkit Narayan, CEO, Dangle Ads
Azmat Habibulla, CMO, South Indian Bank
> Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance
> Siddharth Dabhade, Managing Director, MiQ
3:50 p.m. to 4:40 p.m. Panel Revisiting The Marketing Fine-print
· Omnichannel Distribution Strategies: Balancing High Touch & High Tech
· Enhancing Efficiency and Personalization
· Leveraging Traditional Mediums (OOH, TV, Print, Radio) for Fintech Visibility
· Integrating Traditional and Digital mediums for Fintech Success
> Sapna Desai, Chief Marketing Officer, Manipal Cigna Health Insurance
> Sachin Vashishta, Chief Marketing Officer, Paisabazaar.com
> Sujay Rachh, Chief Marketing Officer, Nuvama Group
> Lalitha Nayak, Incharge - Marketing, NPCI
> Nalin Jain, Chief Marketing Officer - Godrej Capital
> Senthilkumar V G, ,  Head - Marketing & Branding, Bank of Baroda
> Kishan Panpalia , Founding Team, PepperContent
> Session Chair - Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Finance
5:00 p.m. to 6:00 p.m. Awards Registration
6:00 p.m. Awards Evening