Agenda
Theme - ‘BFSI: Today and Beyond’ | |||
11 a.m. to 11:20 a.m. | Welcome Address | Dr. Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld and Founder, exchange4media Group |
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11:20 a.m. to 11:40 a.m. | Keynote and Fireside Chat | BFSI: Now and Beyond · Key drivers of growth in the BFSI ecosystem · Digital Transformation and Consumer Expectations · Fintech Revolution in India and Road Ahead |
> V. Vaidynathan, MD & CEO, IDFC First Bank |
11:40 a.m. to 11:55 a.m. | Fireside Chat | TBC | > Ishank Joshi, Co-Founder & CEO, Mobavenue |
11:55 a.m. to 12:55 p.m. | Panel | Impactful Brand Building for Financials and Innovative solutions
· Impact of TV advertising on the success of brand-building campaigns · Market Segmentation for regionally nuanced Content: Current practices and Outlook · Embracing Diversity and Inclusion in Financial Branding · Leveraging the power of Linear TV to reach the right audience |
> Darshana Shah, Head- Marketing and
Customer Experience, Aditya Birla Health Insurance > Elizabeth Venkataraman, Joint President and Head of Marketing & Alliances, Kotak Mahindra Bank > Geetanjali Sachwani, Vice President and Head of Marketing, Franklin Templeton > Session Chair - Monaz Todywalla, CEO, PHD Media |
12:55 p.m. to 2:00 p.m. | Lunch | ||
2:20 p.m. to 2:40 p.m. | Fireside Chat / Spotlight Session | Integrated Marketing Automation Communication · Customer Experiences: A predictive analysis · Advanced segmentation and power of real-time personalization · Rural Revitalization: Creating a R-ur-ban culture beyond metros. |
TBC |
2:40 p.m. to 3:40 p.m. | Panel | Leveraging Digitization in BFSI Marketing · Performance Vs Brand Debate: Finding the Right Mix · Digital Disruption in BFSI Marketing Vs. Rise of ‘Finfluencers’ · Redefining Customer Journeys with Multichannel Advertising · Harnessing AI and machine learning for data-driven insights |
> Sarvesh Bagla, CEO, Techmagnate > Girish J Kalra, CMO, Tata AIA Life Insurance > Jahid Ahmed, Senior Vice President and Head of Digital Acquisition/ Website/ Content & Social Media Marketing- HDFC Bank > Pulkit Narayan, CEO, Dangle Ads > Azmat Habibulla, CMO, South Indian Bank > Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance > Siddharth Dabhade, Managing Director, MiQ |
3:40 p.m. to 4:00 p.m. | Spotlight Session | Buzz word Audiences Where will the new world for financers come from- Audiences or sectors? |
TBC |
4:00 p.m. to 5:00 p.m. | Panel | Revisiting The Marketing Fine-print · Omnichannel Distribution Strategies: Balancing High Touch & High Tech · Enhancing Efficiency and Personalization · Leveraging Traditional Mediums (OOH, TV, Print, Radio) for Fintech Visibility · Integrating Traditional and Digital mediums for Fintech Success |
> Sapna Desai, Chief Marketing Officer, Manipal Cigna Health Insurance > Sachin Vashishta, Chief Marketing Officer, Paisabazaar.com > Sujay Rachh, Chief Marketing Officer, Nuvama Group > Lalitha Nayak, Incharge - Marketing, NPCI > Nalin Jain, Chief Marketing Officer - Godrej Capital > Session Chair - Abhishek Gupta, Chief Marketing Officer, Edelwiess Tokio Finance |
5:00 p.m. to 6:00 p.m. | Awards Registration | ||
6:00 p.m. | Awards Evening |