Winners' Corner

Winners

BANKING
Marketing Strategies
A01.Most Effective ROI Driven Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
1 HSBC Golf League - The Forward Swing Acumen Creative Studio Private Limited The Hongkong and Shanghai Banking Corporation Limited, India gold Gold
A03.Most Effective Marketing for Credit/Debit Cards
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
2 Strapped for Victory: RuPay's Sports Move EssenceMediacom NPCI bronze Bronze
A05.Most Effective 360-degree Marketing Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
3 100 Years of HSBC at Dalhousie Square PHD Media HSBC India silver Silver
A06.Most Effective Holiday, Seasonal & Festival Marketing
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
4 Dil Se Open Celebration Axis Bank Ltd gold Gold
A07. Most Effective Regional Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
5 How Ujjivan leveraged Netcore for Digital Onboarding of their New-to-Bank (NTB) Customers leading to improved digital adoption and cross-sell Netcore Cloud Pvt Ltd Ujjivan Small Finance Bank bronze Bronze
A08.Most Innovative Marketing Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
6 Ujjivan Amra Durga Campaign Ujjivan Small Finance Bank gold Gold
A09.Most Effective Customer Engagement
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
7 Health-Wealth Balance Campaign Ujjivan Small Finance Bank bronze Bronze
8 HSBC Golf League - The Forward Swing Acumen Creative Studio Private Limited The Hongkong and Shanghai Banking Corporation Limited, India gold Gold
A10.Most Effective Launch / Relaunch campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
9 ICICI Bank - Expression Sapphiro Forex Prepaid Card Launch Greysell Advertising ICICI Bank - Forex Prepaid Card Team gold Gold
A11.Most Effective Content Marketing Strategy
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
10 Live more, Bank less Gozoop Group DBS Bank India silver Silver
11 Standard Chartered Bank Prodigy Account Hansa Cequity Standard Chartered Bank silver Silver
12 Navigate with HSBC Pepper Content HSBC India gold Gold
A16.Most Effective Moment Marketing Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
13 Ujjivan Ghibli MOMents Ujjivan Small Finance Bank bronze Bronze
A17.Most Effective CSR Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
14 IndusInd Bank Paris 2024 Paralympic Games Campaign (#HarKadamJeetKa) IndusInd Bank bronze Bronze
Use of Channels and Mediums
B01.Best Media Integration “ TV, Print, Radio, Outdoor, PR, Direct Marketing, Digital etc. (Minimum use of 3 mediums)
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
15 DBS Bank India x Shark Tank India S3 PHD India DBS Bank India Limited gold Gold
B05.Most Effective Use of Podcast
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
16 Navigate with HSBC Pepper Content HSBC India silver Silver
B07.Most Effective Use of Celebrity/ Influencer Marketing
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
17 Fraud Awareness YAAP Digital Limited IndusInd silver Silver
New-Age Marketing
C01. Most Effective Performance Marketing Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
18 HSBC NRI Performance Marketing Campaign PHD Media HSBC India bronze Bronze
C03.Most Effective Experiential Marketing
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
19 HSBC Star Struck Live Experiences PHD India HSBC India gold Gold
FINANCIAL SERVICES
Marketing Strategies
A01.Most Effective ROI Driven Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
20 Aditya Birla Sun Life Conglomerate Fund All About Ideas Aditya Birla Sun Life Mutual Funds silver Silver
21 The Complete Home Loan- Changing the Home Loan game by L&T Finance L&T Finance gold Gold
A02.Most Effective Mobile Marketing Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
22 App Focused Initiatives to Drive User Acquisition and Retention Nippon India Mutual fund silver Silver
A04.Most Effective 360-degree Marketing Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
23 Shriram Finance - #TogetherWeSoar PHD India Shriram Finance Limited silver Silver
24 Man From Motilal Oswal Motilal Oswal Financial Services Ltd. gold Gold
A05.Most Effective Holiday, Seasonal & Festival Marketing
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
25 CC on UPI YAAP Digital Limited NPCI bronze Bronze
26 BHIM Cry Campaign YAAP Digital Limited NPCI silver Silver
27 #SHANDAARDIWALI Auraa Brand Consultants Home Credit silver Silver
A06.Most Effective Regional Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
28 TVS Credit - Choupal Initiative program TVS Credit bronze Bronze
29 UPI Chalega YAAP Digital Limited NPCI silver Silver
A07.Most Innovative Marketing Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
30 The Complete Home Loan- Changing the Home Loan game by L&T Finance L&T Finance bronze Bronze
31 Axis Mutual Funds- Empowering Aspirations, Simplifying Wealth LS Digital Axis Asset Management silver Silver
32 Personalised Finance Messaging at Scale with AI ARM Worldwide Bajaj Finserv silver Silver
33 Growth Ka Chashma Motilal Oswal Financial Services Ltd. gold Gold
A09.Most Effective Launch / Relaunch campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
34 Freo Expanded its Top of Funnel by 35% Leveraging Email Reactivation Strategy leading to improved cross-sell and up-sell opportunity at lower CPC Netcore Cloud Pvt Ltd Freo bronze Silver
35 Pehle AAP Truhome Finance silver Silver
36 ELSS Tax Saver Fund Mancuniaz DSP gold Gold
A10.Most Effective Mutual Fund Marketing Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
37 Strengthening Market Presence with Paid Media ARM Worldwide Bajaj AMC bronze Bronze
38 SIPscribe Kiya Kya! Hansa Cequity Aditya Birla Mutual Fund silver Silver
39 Mr. SIP with Kotak Mutual Fund Ethinos Digital Marketing Kotak Mutual Fund silver Silver
A11.Most Effective Marketing Campaign - NBFC
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
40 Fibe: Organic Non Brand Performance DigiXpressions Media Pvt. Ltd. Fibe silver Silver
41 India, Ab Hadh Kar De. Aditya Birla Captial silver Silver
A12.Most Effective Marketing Campaign - Online Trading Platform
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
42 OMNI App YES Securities (India) Limited silver Silver
A13.Most Effective Content Marketing Strategy
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
43 Driving Sucess Through Content Marketing ARM Worldwide True Balance bronze Bronze
A14.Most Effective PR Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
44 HDFC Securities -- Celebrating 25 years HDFC Securities bronze Bronze
A15.Most Effective B2C Marketing Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
45 #RoastYourCard White Rivers Media Jupiter Money bronze Bronze
46 AMP Goal Planner Hansa Customer Equity Pvt Ltd Nippon India Mutual Fund bronze Bronze
47 Paisa Hai Power - Dream it. Plan it. Live it. Aditya Birla Capital silver Silver
48 Acquiring GenZ - With Content Strategy at the Core Nippon India Mutual Fund gold Gold
A16.Most Effective B2B Marketing Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
49 The NFO That Broke the Mold: A Mixed Reality Triumph for ICICI Prudential AMC WPP Media - Mindshare ICICI Prudential AMC gold Gold
A17.Most Effective Online Lead Generation Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
50 Bajaj Finserv Mutual Funds Techmagnate - Digital Marketing Agency bronze Bronze
51 Clicking on Digital India's Home Ownership Dreams PNB Housing Finance Limited silver Silver
52 Shriram Finance and Netcore's Digital Partnership Achieves 171X ROI and a 12% Uplift in Lead Capture Netcore Cloud Pvt Ltd Shriram Finance Limited silver Silver
A18.Most Effective Moment Marketing Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
53 Maha Khumb Wall Mural Capri Global Capital Ltd silver Silver
Use of Channels and Mediums
B01.Best Media Integration (TV, Print, Radio, Outdoor, PR, Direct Marketing, Digital etc. (Minimum use of 3 mediums)
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
54 Olympics - India, Ab Hadh Kar De Aditya Birla Capital bronze Bronze
55 Ab Wait Nahi, Upgrade Karo campaign by TVS Credit TVS Credit bronze Bronze
56 Boodhe Hoke Kya Banoge Mindshare Aditya Birla Capital - Life Insurance silver Silver
57 Identity Rebranding Motilal Oswal Financial Services Ltd. gold Gold
B02.Most Effective Use of Traditional Media (Print, OOH)
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
58 Believer of India Mindshare Aditya Birla Capital - Mutual Fund bronze Bronze
59 Boodhe Hoke Kya Banoge Aditya Birla Capital - Life Insurance silver Silver
60 Olympics - India, Ab Hadh Kar De Aditya Birla Capital gold Gold
B05.Most Effective Use of Podcast
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
61 In The Spotlight Podcast Aditya Birla Capital bronze Bronze
B06.Most Effective Use of Social Media
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
62 Edutainment Campaign Kotak Securities Limited silver Silver
63 TVS Credit -The Fantastic Five Campaign TVS Credit gold Gold
B07.Most Effective Use of Celebrity/ Influencer Marketing
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
64 Bharose Ki Keemat by IIFL Home Finance IIFL Home Finance silver Silver
B08.Most Effective Use of OTT / Digital
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
65 Ride Ready: Shriram Finance’s Digital Drive to Empower 2-Wheeler Aspirations PHD India Shriram Finance Limited bronze Bronze
66 CC on UPI YAAP Digital Limited NPCI silver Silver
67 The Scoreboard of Success: Sports and the Art of Market Domination WPP Media - Mindshare ICICI Prudential AMC silver Silver
68 UPI Chalega YAAP Digital Limited NPCI gold Gold
B10.Most Effective Use of Instagram
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
69 Man From Motilal Oswal Motilal Oswal Financial Services Ltd. bronze Bronze
New-Age Marketing
C02.Most Effective Use of Analytics, AI and Big Data
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
71 Boodhe Hoke Kya Banoge Aditya Birla Capital - Life Insurance gold Gold
C03.Most Effective Experiential Marketing
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
72 The NFO That Broke the Mold: A Mixed Reality Triumph for ICICI Prudential AMC WPP Media - Mindshare ICICI Prudential AMC bronze Bronze
73 Olympics - India, Ab Hadh Kar De Aditya Birla Capital silver Silver
74 Strapped for Victory: RuPay's Sports Move EssenceMediacom NPCI gold Gold
C05.Most Effective SEO-Driven, Programmatic Marketing
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
75 Best Regional and SEO Campaign Performics India Nippon India Mutual Fund silver Silver
76 From Search to Sucess: Vayana's SEO Growth ARM Worldwide Vayana silver Silver
77 Bajaj Finserv Mutual Funds Techmagnate - Digital Marketing Agency gold Gold
C08.Best Use of Native Advertising
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
78 The NFO That Broke the Mold: A Mixed Reality Triumph for ICICI Prudential AMC WPP Media - Mindshare ICICI Prudential AMC silver Silver
C09.Best Use of CTV Advertising
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
79 Sabse Important Plan Mindshare Aditya Birla Capital - Mutual Fund gold Gold
INSURANCE
Marketing Strategies
A01.Most Effective ROI Driven Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
80 Acko winback and Renewal Journey WebEngage ACKO silver Silver
A02.Most Effective Mobile Marketing Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
81 Star Health App Marketing Star Health & Allied Insurance Co. Ltd. silver Silver
A03.Most Effective Use of Apps
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
82 Distributor & Customer Enablement Reliance Nippon Life Insurance bronze Bronze
A04.Most Effective 360-degree Marketing Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
83 Aapka Aage Ka Plan Kya Hai PNB MetLife India Insurance Co. Ltd. silver Silver
84 Sirf Chutti Mat Manao Niva Bupa Health Insurance silver Silver
85 Netcore Cloud Powers 3 in 5 Digital Policy Renewals for BAGIC in FY24 Netcore Cloud Bajaj Allianz General Insurance gold Gold
A05.Most Effective Holiday, Seasonal & Festival Marketing
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
86 HDFC Life “ When Life Needs a Captain" LS Digital HDFC Life Insurance Company Limited silver Silver
A07.Most Innovative Marketing Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
87 AI Driven Customer Engagement & Revenue Campaign Reliance Nippon Life Insurance bronze Bronze
88 Pay How You Drive – “Well Done Vivaan Campaign” Zuno General Insurance Limited silver Silver
A08.Most Effective Customer Engagement
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
89 Driving innovation in policy renewals: How Axis MaxLife Insurance Boosted Engagement with RCS Calendar Invites Netcore Cloud Pvt Ltd Axis Max Life Insurance silver Silver
A14.Most Effective Online Lead Generation Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
90 Axis MaxLife Digital Transformation: Turning Search Intent into Innovation Hiveminds Axis Max Life Insurance silver Silver
A17.Most Effective Public Service Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
91 Transforming Lives Through Skilling in BFSI Sector SBI Life Insurance silver Silver
Use of Channels and Mediums
B01.Best Media Integration “ TV, Print, Radio, Outdoor, PR, Direct Marketing, Digital etc. (Minimum use of 3 mediums)
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
92 Chola MS General Insurance Chola MS General Insurance bronze Bronze
93 Aapka Aage Ka Plan Kya Hai PNB MetLife India Insurance Co. Ltd. bronze Bronze
94 HDFC Life: Brand Campaign OMD India HDFC Life Insurance silver Silver
95 Life Insurance Corporation of India Life Insurance Corporation of India silver Silver
96 IAA 2024 HDFC ERGO General Insurance Company Limited gold Gold
B02.Most Most Effective Use of Traditional Media (Print, OOH)
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
97 Sirf Chutti Mat Manao Niva Bupa Health Insurance silver Silver
98 PBP - Suraksha Ke Hero PBPartners gold Gold
B05.Most Effective Use of Podcast
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
99 Insurance Junction HDFC ERGO General Insurance Company Limited silver Silver
100 Gen Z Gets Real With Money - Yuvaa x Axis Max Life Insurance Yuvaa Axis Max Life Insurance gold Gold
B06.Most Effective Use of Social Media
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
101 Sunishchit Labh Mancuniaz Shriram Life Insurance silver Silver
102 Lets Face It “ World Heart Day 25" Aditya Birla Health Insurance Co. Ltd. gold Gold
B07.Most Effective Use of Celebrity/ Influencer Marketing
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
103 Star Health Celebrity Marketing Star Health & Allied Insurance Co. Ltd. silver Silver
104 InsureVerse TATA AIG General Insurance silver Silver
New-Age Marketing
C02.Most Effective Use of Analytics, AI and Big Data
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
105 Analytics Assisted Upsell Framework ICICI Prudential Life insurance Co Ltd silver Silver
106 Leveraging AI, Advanced Analytics & Gen AI Reliance Nippon Life Insurance gold Gold
C03.Most Effective Experiential Marketing
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
107 Desh ka Insurance (On-Ground Activation) Star Union Dai-ichi Life Insurance silver Silver
C05.Most Effective SEO-Driven, Programmatic Marketing
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
108 Winning Traffic and Trust through Structured SEO ARM Worldwide Bajaj Finserv Partners bronze Bronze
109 Transforming SBI General Insurance’s Organic Performance through Scalable SEO and UX Strategy 1702 Digital SBI General silver Silver
C06.Most Effective Use of PPC
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
110 Targeted. Tactical. Triumphant. The 3% That Changed Everything. Hiveminds Axis MaxLife Insurance silver Silver
C07.Best Use of Native Advertising
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
111 ICICI Prudential Term Insurance MGID India Pvt Ltd TLG India Private Limited bronze Bronze
FINTECH
Marketing Strategies
A04.Most Effective 360-degree Marketing Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
112 Main Moorkh Nahi Hoon EssenceMediacom National Payments Corporation of India silver Silver
113 PM Kisan Samman Subsidy Awareness Campaign Spice Money gold Gold
A06.Most Effective Regional Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
114 UPI Safety YAAP Digital Limited NPCI silver Silver
A09.Most Effective Launch / Relaunch campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
115 Branding the Worlds Largest Billing Platform YAAP Digital Limited Bharat Connect bronze Bronze
112 Jo Tez hain woh aage hain. Kotak Neo. Tez, just like you. Kotak Securities Limited silver Silver
116 PayU Reimagined “ The Resiliently Progressive Brand Launch at GFF 2024" PayU Payments Private Limited gold Gold
A10.Most Effective Content Marketing Strategy
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
117 BlinkX: Building from Scratch, focusing on the Organic Growth. DigiXpressions Media Pvt. Ltd. BlinkX by JM Financials silver Silver
A16.Most Effective CSR Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
118 Road Safety Campaign ICICI Lombard silver Silver
Use of Channels and Mediums
B01.Best Media Integration “ TV, Print, Radio, Outdoor, PR, Direct Marketing, Digital etc. (Minimum use of 3 mediums)
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
119 ACKO: Bridging Generations with Digital Insurance PHD India ACKO General Insurance Limited silver Silver
120 Main Moorkh Nahi Hoon EssenceMediacom National Payments Corporation of India silver Silver
B04.Most Effective Use of Radio
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
121 Radio- Drive Smart with Acko- Your Insurance guide PHD India ACKO General Insurance Limited silver Silver
B07.Most Effective Use of Celebrity/ Influencer Marketing
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
122 UPI Safety YAAP Digital Limited NPCI bronze Bronze
B08.Most Effective Use of OTT / Digital
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
123 Insurance ki Asli Lifeline: Celebrating Healthy Living and Change Makers with ACKO Health Insurance PHD India ACKO General Insurance Limited gold Gold
New-Age Marketing
C01.Most Effective Performance Marketing Campaign
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
124 IAmEquentis Equentis Wealth Advisory Services Limited bronze Bronze
C03.Most Effective Experiential Marketing
SR. NO CAMPAIGN NAME ENTRANT COMPANY CLIENT COMPANY METALS
125 Main Moorkh Nahi Hoon EssenceMediacom National Payments Corporation of India silver Silver
Agency of the Year
PHD India
Brand of the Year
Aditya Birla Capital