Ketan Mankikar is a seasoned marketing and branding professional with over 17 years of diverse
experience encompassing strategic brand management, marketing strategy, campaign management,
digital marketing, media strategy and planning, corporate communications, marketing research,
channel marketing, PR, and employer branding.
He holds a bachelor’s degree in mechanical engineering, an MBA in Marketing from Mumbai
University, and has further honed his skills through an Executive Development Program at IIM Indore.
Known for his passion for building impactful brands that resonate with audiences, Ketan brings a
strategic and results-driven approach to every project and campaign. His keen understanding of
market dynamics and consumer behavior has been instrumental in driving brand visibility and
business growth.
Ketan has been an integral part of the marketing and branding committees for Pan India awareness
campaigns for both the Life Insurance Council and the General Insurance Council, contributing to
creating insurance awareness and engagement with insurance products across the country.
In addition to these roles, Ketan has led various organizational initiatives, including rebranding, brand
repositioning, and developing the Employer Value Proposition (EVP) for his organization.
Ketan's key strengths include cross-functional leadership, strategic planning, media strategy, and
team management, making him an invaluable asset in driving business growth and achieving
organizational goals. His ability to lead and inspire teams, coupled with his knack for innovative
thinking, ensures that every initiative he undertakes is executed with precision and excellence.
Throughout his career, Ketan has demonstrated a deep understanding of the evolving consumer
mindset and digital landscape, along with a forward-thinking approach that keeps him ahead of
industry trends. His work reflects a blend of creativity and analytical rigor, ensuring that brands not
only stand out but also drive meaningful engagement and loyalty, touching the lives of their
customers.
