Starcom has won the bronze metal at the Indian Content Marketing Awards (ICMA) 2025 in the ‘Best Use of Celebrity in Content Marketing’ sub-category for ‘Dabur Amla x What Women Want: Seamlessly Integrating Stories Across Radio, YouTube, OTT & Social’ campaign
Starcom has won the bronze metal at the Indian Content Marketing Awards (ICMA) 2025 for its outstanding work, creativity and innovation. The brand has won the honour in the Best Use of Celebrity in Content Marketing category. The 10th edition of the awards was held on December 17 in Mumbai in presence of industry leaders and experts from the advertising, marketing and media world.
ICMA celebrates excellence in content-driven brand storytelling by recognising outstanding achievements in content marketing across various sectors, media platforms, and strategic initiatives. This year, the jury was chaired by Rajneet Kohli, Executive Director – Foods, HUL.
The awards recognise and honour creativity, innovation, and effectiveness in content marketing by spotlighting campaigns that showcase exceptional storytelling. The winners of the Indian Content Marketing Awards (ICMA) are selected from four main categories – Content Marketing Categories, Content Categories, YouTube Content Categories and PR & Influencer-Led Content Categories.
