Today, we are in a seminal moment where consumer behaviour has shifted to Connected TV. The environment for brands has become increasingly diverse and fragmented, making them rely on application of data and ad tech to effectively target their consumers. In India alone, there has been a significant surge in CTV usage, reaching a total of 16-20 million urban households. This marks for a 20% rise since the previous year. With each passing year, CTV is expected to continue gaining traction and reshaping the landscape of the television industry.
In the dynamic digital marketing ecosystem, CTV has emerged as a disruptive force, offering a 360- degree approach to amplifying brand success. This year, at the second edition of the e4m Connected TV conference, we go beyond the conversational limits, and delve deeper into the holistic approach required to navigate the complex CTV landscape successfully. From strategic content creation that resonates with diverse audiences to embracing cutting-edge technologies for impactful delivery, the summit will offer insights into crafting compelling brand narratives in the digital age.
From powerful keynote sessions presented by esteemed industry luminaries to engaging panel discussions, the conference is carefullycrafted for empowering the attendees with knowledge, expertise and solutions, successfully intertwining the power of digital advertising into the streaming world.
Who Should Participate in the Connected TV Conference?
The Connected TV Conference attracts a diverse range of participants from various sectors of the media, advertising, technology, and entertainment industries. Individuals including TV enthusiasts, marketers, advertisers, and digital technology enthusiasts seeking insights into the practical applications of Connected TV (CTV) technology and looking forward to understand the intricacies and effectiveness of CTV advertising, the challenges and opportunities that lie ahead, are encouraged to attend the CTV summit.
The upcoming conference aims to help marketers with the latest trends and innovations in the connected TV ecosystem by providing insights into viewership trends and consumer behaviour in the CTV space.
