Agenda: e4m Connected TV Conference 2024

AGENDA

Theme: CTV 360: Unleashing Impact, Forging Networks, and Converging Experiences
09^th May, 2024 - Taj Santacruz, Mumbai
08:30 AM - 09:45 AM	Registration
09:50 AM - 10:10 AM	Welcome Note Dr. Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld and Founder, exchange4media Group Nawal Ahuja, Co-Founder, exchange4media Group
10:15 AM - 10:40 AM	Keynote Session Navigating the Future of CTV in India Ashish Pherwani, Media and Entertainment Lead, E&Y
10:45 AM - 10:55 AM	"Unveiling the new Lemma"
11:00 AM - 11:15 AM	The YouTube Way The Great Indian Screen Shift: How CTV is Changing the Living Room Ishan John Chatterjee, Director, YouTube, India
11:20 AM - 12:05 PM	Beyond Channels Leveraging CTV for Sports Marketing: Opportunities & Strategies for Upcoming T20 World Cup Dhruv Dhawan , Head of Ads, Disney+ Hotstar Madhu S. Dutta , Head Marketing & GM Brands, Raymond Limited Abhijit Shah , Head-Marketing, Digital Business and Customer Experience, ICICI Prudential AMC Anjali Krishnan , Head of Media, Mondelez India Arkaprava Ray , SVP and Head Brand Partnership, HSBC Atique Kazi , President - Data, Performance & Digital Products, GroupM (Session Chair)
12:10 PM - 12:55 PM	AI Unplugged The Dynamic Duo: AI and CTV Jatin Punamiya, Head of Digital and Audience Data, L'Oreal Uday Sodhi,Ex Business Head, Sony Liv Abhishek Upadhya , Vice President, Digital Strategy & Innovation , HiveMinds - A Unit of Madison World Raghavendra Katte , Assistant Vice President , Jyothy Laboratories Ltd Jai Lala, CEO, Zenith (Session Chair)
01:00 PM - 01:20 PM	Battle For Live Viewing Live Sports Leading the Streaming Arena: Strategies for Effective Marketing on CTV Shashi Sinha, CEO - India, IPG Mediabrands
01:25 PM - 02:15 PM	Lunch
2:20 PM - 3:05 PM	THE DATA AND INSIGHTS PANEL Unlocking Synergies: Converging linear TV & non- linear mediums for omnichannel success Pavan Singh, General Manager Marketing, Amul India Tushar Malhotra, Director - Sales and Marketing, Bisleri International Pvt. Hector Anklesaria, Head Of Brand, Tata Capital Mandeep Singh, Revenue Head TV Network, NDTV Siddharth Dabhade, Global Commercial Board Member & Managing Director, MiQ Ankit Desai, Head - Media, Digital Marketing and Brand PR (India & Global Centre of Excellence), Marico Limited Vishal Chinchankar, CEO, Madison Digital (Session Chair)
3:10 PM - 3:40 PM	CRACKING THE CODE (Keynote Session) Cracking the Code: Understanding and Targeting the Connected TV Viewer Rajiv Rajagopal, Business Head, GroupM
3:45 PM - 4:00 PM	Fireside Chat Rajiv Rajagopal, Business Head, GroupM Vivek Malhotra, Group CMO, India Today Group
4:05 PM - 4:15 PM	Scaling Data Driven CTV Insights Into CTV Universe Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media
4:20 PM - 5:05 PM	Breaking the Loop: Addressing the Challenges of High Ad Frequency Rathin Lahiri, Head Marketing And CSR, SBI General Insurance VG Senthilkumar, Head – Marketing & Branding, Bank of Baroda Sujay Ray , Head Digital & Media , L’Oréal India, Professional Products Division Nidhi Sood , Head of Partnership & Strategic Alliance - Digital Media, , ABP Network Nikhil Kumar , Chief Growth Officer, mediasmart Jyothirmayee J T, CEO & Founder, HiveMinds (Session Chair)
5:05 PM - 5:10 PM	Vote of Thanks
5:15 PM - 6:00 PM	Coffee Break
6:00 PM Onwards	Play Awards