India's advertising landscape is evolving rapidly, with Connected TV (CTV) becoming a game- changer for brands seeking deeper audience engagement.
At the third edition of the e4m Connected TV Conference, we push the boundaries of discussion and explore the strategic evolution of CTV in a rapidly transforming digital era. This year, the focus shifts from surface-level conversations to a comprehensive understanding of the ecosystem—spanning content innovation, audience engagement, and the integration of AI- driven technologies. Industry leaders will decode the art and science of crafting powerful brand narratives, leveraging emerging tools to enhance impact, and redefining the future of advertising in the streaming-first world. We dive into measurement, audience engagement, artificial intelligence, budgeting strategies, and transparency, as we collaborate to drive the rapid expansion of CTV.
From insightful keynote sessions delivered by distinguished industry leaders to dynamic panel discussions, this conference is thoughtfully curated to equip delegates with profound knowledge, strategic expertise, and innovative solutions.
Who Should Participate in the Connected TV Conference?
The Connected TV Conference attracts a diverse range of participants from various sectors of the media, advertising, technology, and entertainment industries. Individuals including TV enthusiasts, marketers, advertisers, and digital technology enthusiasts seeking insights into the practical applications of Connected TV (CTV) technology and looking forward to understand the intricacies and effectiveness of CTV advertising, the challenges and opportunities that lie ahead, are encouraged to attend the CTV summit.
The upcoming conference aims to help marketers with the latest trends and innovations in the connected TV ecosystem by providing insights into viewership trends and consumer behaviour in the CTV space.
Smart TVs are becoming more context-aware and offering enhanced features like real-time subtitles and smart home integration.
This is on the rise, enabling more targeted and efficient ad delivery based on viewer data and real-time performance metrics.
New formats are blurring the line between entertainment and e-commerce, allowing viewers to make purchases directly through their TV screens while watching content.
FAST is driving significant CTV growth, offering a traditional TV-like experience and new opportunities for content monetization.
Advanced attribution models are becoming crucial in CTV advertising, with real-time analytics and first-party data integration providing deeper insights for more effective campaigns.
