| Theme : CTV Today, Tomorrow And Beyond : The Grand Streaming Revolution | |||
| TIME | Topic | WHAT THE SESSION IS ABOUT | SPEAKERS |
| 9:15 AM - 10:30 AM | Registration | ||
| 10:30 AM - 10:40 AM | Welcome Note | ||
| 10:45 AM - 11:15 AM | Keynote Session | Connected TV (CTV) Market Outlook: Trends, Growth Drivers, and Future Prospects | The streaming industry is at a pivotal juncture, urging companies to evolve while unlocking significant opportunities for expansion and innovation.Lets map the key insights on upcoming disruptions and the strategic CTV shifts needed for growth with our first keynote. |
| 11:15 AM - 11:30 AM | Stand Alone Session | CTV in a Mobile First Market | With AI transgressesing into all contours. The entire CTV value proposition is built on the promise of automated and programmatic ad buying. This session looks at how the fragmented world of CTV can be navigated on the fragmented mobile screens. |
| 11:30 AM - 12:00 PM | Spotlight Session | The Race for the Dual Screening: Why CTV Operating Systems Are the New Battleground | Home screen concept has now metamorphosed. your phone is your primary screen. The 'trendy' term is dual screening wherein you switch between your CTV and phone, with your phone being the primary actionable device. |
| 12:00 PM - 12:45 PM | The Brand Panel | Why Brands are looking at CTV first? | Harvesting the sweet spot in the CTV ecosytem. Data Partnerships and Quick Commerce. |
| 12:45 PM - 01:15 PM | Changing The Game | Live Sports and CTV- A win win relationship | CTV is reshaping live sports, while traditional TV nears its final lap. As top events move to streaming, the landscape is shifting rapidly. From tech challenges to better audience targeting, sports broadcasting is undergoing a major transformation. Join experts as they chart the next steps in this evolving space. |
| 01:15 PM - 2:00 PM | NETWORKING LUNCH | ||
| 2:00 PM - 2:15 PM | SUCCESS STORY | Simplifying Digital Experience for Users - CTV and Call To Action Ads | As viewers are increasingly gravitating towards CTV, challenges such as cumbersome interfaces, excessive ad frequency, and difficulties in content discovery hinder the viewing experience. In this session, we will delve into cutting-edge solutions and best practices to refine the CTV journey, making it more intuitive and enjoyable for viewers, while also amplifying its value for advertisers. Our experts will share their insights on overcoming these barriers and offer strategies to enhance personalization, interactivity, and seamless integration within CTV environments. |
| 2:15 PM - 3:00 PM | Shoppable Ads | Reimagining Shoppable Ads: Converting viewership | The new darling of marketers and tech people. |
| 3:00 PM - 3:30 PM | Beyond The Big Screen (Panel) | Driving Full Funnel Approach- Data Reigns Supreme | Leveraging data can serve as a strategic tool, enabling advertisers to transform uncertainty into valuable insights, navigate the funnel with accuracy, and deliver tangible business outcomes. Our next session delves into this. |
| 3:30 PM - 4:00 PM | The Digital Panel | The Power of Addressable TV in India: Precision Targeting in the Digital Era | The road to CTV sucess is by riding the data as a catalyst. How do we Overcome the hurdles of measurement, scale, and precision targeting by embracing a bold, data-driven strategy that will maximize execution. This dynamic panel will bring to life a real-world case study, revealing how a brand leveraged data insights on an emerging platform to carve out success in the ever-evolving CTV landscape. |
| 4:00 PM - 4:05 PM | Vote of Thanks | ||
| 4:05 PM - 5:00 PM | Networking Break | ||