Aparupa Sur is a distinguished professional with two decades of experience in brand management, strategic growth, media management, digital marketing, customer engagement, PR, corporate communication, market intelligence, research, and CSR. Throughout her career, Aparupa has worked with both regional and international brands, honing a diverse and expansive marketing knowledge.

Aparupa is currently the Director and Head of Brand and Communications at Ambit Global Private Client. Since January 2023, she has led comprehensive brand and communication strategies for this premier wealth management firm, which manages Ultra-High-Net-Worth Clients, including some of India's most influential families. Her innovative campaigns and strategic partnerships have significantly enhanced the firm's brand visibility and client engagement.

Before joining Ambit, Aparupa was the Communications Operations Manager at IKEA India, driving internal and external communication strategies and promoting IKEA's brand values. She played a key role in the launch of the IKEA’s Mumbai and Bangalore stores and the ground breaking of the Group’s meeting place in Gurgaon. Aparupa also served as Director and Head of Marketing, Communications, and CSR at Societe Generale, a leading French Investment Bank, for a considerable period, strengthening the bank’s market position through comprehensive strategies. She also worked at Kotak Mahindra Bank and ICICI Bank, where she managed national campaigns and brand design for the retail bank.

Aparupa's strengths lie in her ability to develop and implement strategic brand initiatives, foster effective communication, and engage customers through innovative campaigns. Her leadership in driving business growth and enhancing brand value is underscored by her strategic vision, creativity, and dedication to excellence.

A versatile marketing professional & a storyteller with over 17 years’ experience of Integrated Marketing Communications. I am a firm believer in insight driven effective marketing, through innovation, creating effective consumer experiences that resolve the most impactful tension points in the consumer’s life in order to build brands that consumers love. I have been instrumental in finding and maximizing the small sliver of overlap between business needs and consumer needs by leveraging new technologies coupled with effective storytelling. Currently working with Max Life Insurance as Vice-President, Marketing.

With over 17 years of experience across Telecom, FMCG, IT & Communications, Entertainment & Broadcasting, I specialise in Go-to-market (GTM), Integrated Media, Global Market operations, Full funnel marketing, Digital marketing, Sports Partnerships, Business Development Product strategy and Procurement.

I have significantly contributed to brands like Truecaller, Reckitt, Vodafone, Disney Star, and Group M, driving successful campaigns with tangible results, revenue growth, enhanced consumer experiences, high-impact media properties and business development.

As former VP of Global Marketing Operations at Truecaller, I directed GTM, media, strategic partnerships, and innovation, leading the launch of TC Assistant in the USA and a Times Square billboard campaign. India campaign won four awards at Spike Asia and Kyoorius. At Group M, I led brands like Pears, Dove, PepsiCo, and Disney Star by directing strategic media, growth marketing, efficiency management, and revenue for the agency.

At Reckitt, I managed media for six categories and 25+ brands, implementing Market Mix Modeling to improve efficacy and efficiency. At Disney Star, I led the revenue function for Fox International channels, achieving a 24% sales growth.

At Vodafone, I led traditional media, supported digital planning, and managed sponsorships and consumer engagement for properties like Bigg Boss, IPL, IBL, and ICC 2011 World Cup. My work on the Vodafone Super Fan initiative boosted brand value and consumer connection, earning me awards like Performer of the Year and Performer of the Quarter.

As an active speaker and panellist at industry events, I love discussing marketing, GTM, and full-funnel consumer journeys. I also serve as a guest lecturer and industry expert at various institutes like FLAME and ATLAS SkillTech. I am a Member of the Board (Academia) at iFEEL Institute, fostering entrepreneurship.

Committed to continuous learning, I'm pursuing the Chief Marketing Officer program at IIM Lucknow and have certifications in Digital & Marketing Analytics from ISB. Additionally, I completed an acting course at Barry John Acting Studio. Outside of work, I enjoy fitness, yoga, meditation, and movies, reflecting my diverse interests and dedication to personal and artistic development.

Saurabh Tyagi serves as the Director of Brand & Marketing at Deepstail Inc., where he is responsible for leading the development and implementation of a comprehensive brand and marketing strategy aimed at propelling organizational growth and solidifying the company's market leadership. His broad range of responsibilities includes content creation, digital marketing, communications, and brand development. Saurabh is committed to ensuring exceptional customer experiences across the ecosystem and positioning businesses in India and globally as thought leaders in geographic information systems (GIS) and the geospatial ecosystem.

With over 25 years of cross-functional experience, Saurabh has a proven track record of orchestrating business transformations and delivering tangible business outcomes. His extensive career includes significant roles at prominent organizations such as BCCL (The Times of India) and Amar Ujala Prakashan Ltd., where he led growth strategies, revenue management, P&L responsibilities, IP development, product launches, and go-to-market execution. Additionally, Saurabh has also spearheaded his entrepreneurial astrotech platform Guruji Speaks, demonstrating his ability to innovate and lead in diverse business environments.

Saurabh's relentless focus on driving superior customer experiences is matched by his commitment to nurturing and mentoring his team members. He believes in fostering a collaborative and growth-oriented environment that empowers individuals to achieve their highest potential. Through his leadership, Saurabh continues to make significant contributions to the fields of brand and marketing, driving success and thought leadership in the industry.