For the most creative and impactful marketing campaign, showcasing innovative storytelling, memorable visuals, or unique positioning.

Recognizes the best use of digital channels, including social media, video content, and programmatic advertising, to engage consumers effectively.

Celebrates successful influencer partnerships and content-driven campaigns that effectively educate, engage, and convert target audiences.

Honors a brand’s marketing efforts to promote sustainability, such as eco-friendly materials, recycling programs, or initiatives for reducing environmental impact.

Recognizes a tyre brand’s on-ground or virtual event that provided a memorable experience, connecting with consumers and showcasing the product’s capabilities.

Celebrates campaigns tailored to resonate with regional audiences, incorporating local insights, languages, and preferences.

Awards a brand for creative marketing strategies used to introduce new tyre products, emphasizing unique features, performance, and consumer benefits.

Recognizes the most effective use of data-driven strategies for personalized marketing, campaign optimization, or market segmentation.

Honors initiatives focused on maintaining and growing customer loyalty through rewards, exclusive content, or after-sales services.

For campaigns that effectively utilized cutting-edge digital tools such as AR/VR, AI, or virtual simulations to enhance customer interaction and drive interest.

Celebrates a campaign dedicated to promoting tyre safety awareness, including education on maintenance, road safety, and product features.

Recognizes a brand’s seamless integration of online and offline marketing, delivering a consistent brand experience across all consumer touchpoints.

Based on consumer sentiment, this category celebrates a brand’s consistent quality and reliability as reflected in its marketing and customer experience.

Celebrates a successful partnership with another brand, retailer, or automotive company that enhanced product reach and visibility through co-branding.

Recognizing campaigns that have harnessed the power of Connected TV to deliver impactful, targeted, and innovative storytelling in the automotive industry. This award honors exceptional use of CTV to engage audiences and drive measurable results.

This award celebrates & honors campaigns that have utilized data-driven strategies to deliver targeted, real-time, and impactful messages through dynamic OOH displays

This award honors campaigns that have leveraged DOOH to captivate audiences, enhance brand visibility, and drive engagement through innovative and impactful displays.

Celebrates campaigns tailored to resonate with regional audiences, incorporating local insights, languages, and preferences.

Celebrates campaigns tailored to resonate with regional audiences, incorporating local insights, languages, and preferences.

This award honors campaigns that have utilized data-driven strategies to deliver targeted, real-time, and impactful messages through dynamic OOH displays