Recognizing campaigns that effectively integrate multiple marketing channels (e.g., digital, social media, traditional) to promote a product or brand.

Honoring campaigns that demonstrate creativity and effectiveness in digital marketing channels such as social media, search engine marketing, and email marketing.

Recognizing campaigns that leverage social media platforms effectively to engage with the target audience and drive brand awareness.

Honoring campaigns that deliver valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Recognizing campaigns that effectively leverage influencers to promote a product or brand.

Honoring campaigns that create memorable experiences to engage consumers and drive brand affinity.

Recognizing partnerships between automotive brands and other brands that result in innovative and successful marketing campaigns.

Recognizing the innovative use of technology (e.g., AR/VR, AI, data analytics) in marketing campaigns.

Honoring campaigns that effectively launch a new product or vehicle model in the market.

Recognizing strategies that effectively engage customers throughout their journey with the brand.

Recognizing campaigns that use data analytics and insights to drive targeted and personalized marketing campaigns.

Honoring events that create immersive and engaging experiences for consumers to interact with the brand

Recognizing campaigns that effectively engage consumers through mobile devices, such as mobile apps, SMS, or mobile-optimized websites.

Honoring campaigns that effectively use video content to engage and connect with the audience.

Recognizing campaigns that use email marketing effectively to drive customer engagement and conversions.

Recognizing campaigns that successfully rebrand an automotive brand, product, or service.

Honoring campaigns that engage with local communities or online communities to build brand loyalty and awareness.

Recognizing campaigns that align with a social or environmental cause to drive brand engagement and awareness.

Recognizing campaigns that leverage user-generated content (UGC) to enhance brand authenticity and engagement.

Honoring campaigns that use interactive elements such as quizzes, polls, or games to engage with the audience.

Recognizing campaigns that effectively integrate multiple marketing channels to deliver a seamless and consistent brand experience.

Honoring campaigns that support dealerships in promoting automotive products or services effectively.

Recognizing campaigns that achieve outstanding results with limited resources.

Honoring automotive brands with a comprehensive and effective marketing strategy that aligns with business goals and drives results.

Recognizing campaigns that create a positive social impact or promote social causes effectively.

Honoring campaigns that use AR or VR technology to create immersive and engaging experiences for consumers.

Recognizing campaigns that effectively use data and analytics to personalize marketing messages and drive results.

Honoring programs that effectively build and maintain customer loyalty through rewards, incentives, or exclusive offers.

Recognizing mobile apps that enhance the automotive marketing experience for consumers.

Recognizing campaigns that promote environmental sustainability and eco-friendly practices within the automotive industry.

Honoring campaigns that leverage AI or machine learning technology to optimize marketing strategies and improve customer engagement.

Recognizing campaigns that successfully activate and engage consumers with the brand through experiential marketing or events.

Recognizing campaigns that effectively use storytelling to connect with consumers on an emotional level and drive brand affinity.

Honoring partnerships between automotive brands and celebrities or influencers that result in successful marketing campaigns.

Recognizing campaigns that use gamification elements to engage consumers and drive brand interaction.

Recognizing brands that provide a seamless and engaging digital experience for customers across all touchpoints.

Recognizing campaigns that successfully build and enhance the brand image and reputation in the market.

Honoring campaigns that effectively use social listening tools and techniques to understand and engage with the target audience.

Recognizes and highlights strategies that utilize mobile technologies and mobile platforms to drive brand awareness, enhance customer interaction, and boost sales in the automobile industry.

The focus will be on campaigns that demonstrate exceptional use of AI technologies, such as machine learning, predictive analytics, chatbots, personalized content, and automation, to enhance customer engagement, optimize marketing strategies, and drive measurable results in the automotive industry.

This award recognizes innovative and effective use of programmatic advertising strategies within the automotive sector.

Recognizes campaigns that have effectively leveraged contextual insights to deliver personalized and relevant messages to target audiences.

This award honors campaigns that effectively highlight or champion inclusivity, whether in terms of gender, race, accessibility, or cultural representation. Key criteria include creativity, effectiveness, and the campaign's ability to resonate with diverse audiences.

This award will recognize innovative marketing campaigns that effectively leverage augmented reality (AR) technology to create immersive 3D presentations.

The winning campaign will showcase innovative approaches to optimizing content, website architecture, and user experience, resulting in measurable improvements in search performance and brand reach.

This category honors the most creative and impactful use of out-of-home advertising, such as billboards, transit ads, and other public space displays, in automotive marketing.

This award recognizes outstanding creativity and effectiveness in Digital Out-of-Home (DOOH) advertising within the automotive industry. Honoring campaigns that have leveraged DOOH to captivate audiences, enhance brand visibility, and drive engagement through innovative and impactful displays.

This award celebrates excellence in leveraging Programmatic Out-of-Home (OOH) advertising for the automotive industry. It honors campaigns that have utilized data-driven strategies to deliver targeted, real-time, and impactful messages through dynamic OOH displays

Recognizing campaigns that maximized results through data-driven strategies, measurable outcomes, and targeted audience engagement, this award honors excellence in performance marketing that led to impactful and quantifiable success in the automotive industry.

Recognizing campaigns that have harnessed the power of Connected TV to deliver impactful, targeted, and innovative storytelling in the automotive industry. This award honors exceptional use of CTV to engage audiences and drive measurable results.