Awarded to campaigns that effectively used multiple channels like digital, social, OOH, influencer, and on-ground marketing together.

Recognises campaigns that created strong engagement, conversations, and brand visibility through social platforms.

Honouring campaigns that demonstrate creativity and effectiveness in digital marketing channels such as social media, search engine marketing, and email marketing.

Honouring campaigns that used valuable, relevant, and engaging content to build meaningful audience connections and long-term brand engagement through storytelling, branded content, films, or series.

Recognises impactful collaborations with creators, influencers, or automotive content personalities.

Honoring campaigns that create memorable experiences to engage consumers and drive brand affinity.

Recognizing partnerships between automotive brands and other brands that result in innovative and successful marketing campaigns.

Recognizing campaigns that successfully activate and engage consumers with the brand through experiential marketing or events.

Honoring campaigns that effectively launch a new product or vehicle model in the market.

Recognizing strategies that effectively engage customers throughout their journey with the brand.

Recognises campaigns that successfully engaged and built strong communities through meaningful interactions, shared experiences, and consumer participation. Honours automotive brands that fostered loyalty, advocacy, and deeper audience connection among riders, owners, enthusiasts, or online communities.

Honoring campaigns that support dealerships in promoting automotive products or services effectively.

Recognizing campaigns that achieve outstanding results with limited resources.

Honoring automotive brands with a comprehensive and effective marketing strategy that aligns with business goals and drives results.

Recognizing campaigns that successfully rebrand an automotive brand, product, or service.

Recognizing campaigns that effectively use storytelling to connect with consumers on an emotional level and drive brand affinity.

Honoring partnerships between automotive brands and celebrities or influencers that result in successful marketing campaigns.

Recognises campaigns that successfully leveraged internet culture, social trends, humour, creator ecosystems, or pop-culture conversations to build strong audience engagement, relevance, and brand affinity.

Honours innovative use of technologies such as AI, AR/VR, automation, data, or digital tools to enhance marketing effectiveness, consumer engagement, and brand experience.

Recognises campaigns that effectively used data, analytics, and audience insights to drive results.

Honoring campaigns that leverage machine learning technology to optimize marketing strategies and improve customer engagement.

The focus will be on campaigns that demonstrate exceptional use of AI technologies, such as machine learning, predictive analytics, chatbots, personalized content, and automation, to enhance customer engagement, optimize marketing strategies, and drive measurable results in the automotive industry.

Recognises innovative use of Generative AI in automotive marketing for content creation, personalization, customer engagement, storytelling, or campaign effectiveness.

Recognises innovative use of AI technologies to enhance customer experience through personalization, automation, intelligent assistance, predictive engagement, or seamless consumer interactions.

Recognises campaigns that creatively use interactive experiences, gamification, social engagement, or immersive storytelling to drive deeper consumer participation and brand recall.

Recognizing campaigns that use gamification elements to engage consumers and drive brand interaction.

Recognises campaigns that effectively used WhatsApp, chatbots, voice assistants, or conversational platforms to drive consumer engagement, personalised interactions, and seamless brand communication.

Recognizing mobile apps that enhance the automotive marketing experience for consumers.

Recognises campaigns that effectively leveraged SEO strategies to improve search visibility, website traffic, audience reach, and overall digital performance.

Recognizing campaigns that maximized results through data-driven strategies, measurable outcomes, and targeted audience engagement, this award honors excellence in performance marketing that led to impactful and quantifiable success in the automotive industry.

This award recognizes innovative and effective use of programmatic advertising strategies within the automotive sector.

Recognises innovative mobile-led campaigns that effectively leverage apps, mobile platforms, messaging, or mobile-first experiences to engage consumers, enhance brand interaction, and drive measurable business impact.

Honoring impactful outdoor advertising campaigns that effectively use traditional out-of-home media to build brand visibility, reach audiences, and create strong consumer recall.

Recognises innovative campaigns that leverage Digital Out-of-Home advertising through dynamic, interactive, or real-time content to engage consumers effectively.

Awarded to campaigns that use data-driven and automated outdoor media buying to deliver targeted, contextual, and measurable consumer engagement.

Recognises impactful automotive campaigns that effectively leveraged Connected TV (CTV) to deliver targeted storytelling, audience engagement, and measurable marketing results.

Recognises impactful campaigns executed through podcasts, radio, music streaming, or audio platforms.

Honours impactful campaigns executed across print and traditional advertising formats such as newspapers, magazines, brochures, radio, cinema, or other offline media that effectively drove brand visibility and audience engagement.

Recognises seamless customer experiences across online and offline touchpoints.

Honoring campaigns that effectively use video content to engage and connect with the audience.

Honouring impactful short-form video campaigns (up to 45 seconds) that deliver strong messaging, creativity, and engagement within a compact format.

Awarding video campaigns up to 60 seconds that effectively balance storytelling and brand communication with creativity and clarity.

Celebrating long-format video campaigns (60 seconds and above) that showcase powerful narratives, strong emotional appeal, and immersive storytelling.

Recognizing campaigns that align with a social or environmental cause to drive brand engagement and awareness.

This category focuses more on campaigns that genuinely create positive social change, awareness, or community impact beyond brand promotion.

Recognizing campaigns that promote environmental sustainability and eco-friendly practices within the automotive industry.

Recognises campaigns promoting inclusivity, accessibility, representation, or diversity.

Recognises campaigns tailored for specific regional or local markets using strong cultural insights, regional language, and consumer understanding. Honours automotive brands that created impactful communication resonating deeply with local audiences and driving measurable engagement or business results.

Recognises campaigns that creatively leverage festivals, holidays, or seasonal moments to drive audience engagement and strengthen brand connection. Honours culturally relevant storytelling and timely marketing that delivers impactful consumer response and business results.

Honours automotive brands that effectively leverage sports, gaming, or esports platforms and partnerships to drive brand visibility and consumer engagement. Recognises campaigns that build strong audience connect through passion-led communities and experience.

Awarded to campaigns that effectively used multiple channels like digital, social, OOH, influencer, and on-ground marketing together.

Recognises campaigns that created strong engagement, conversations, and brand visibility through social platforms.

Honouring campaigns that demonstrate creativity and effectiveness in digital marketing channels such as social media, search engine marketing, and email marketing.

Honouring campaigns that used valuable, relevant, and engaging content to build meaningful audience connections and long-term brand engagement through storytelling, branded content, films, or series.

Recognises impactful collaborations with creators, influencers, or automotive content personalities.

Honoring campaigns that create memorable experiences to engage consumers and drive brand affinity.

Recognizing partnerships between automotive brands and other brands that result in innovative and successful marketing campaigns.

Recognizing campaigns that successfully activate and engage consumers with the brand through experiential marketing or events.

Honoring campaigns that effectively launch a new product or vehicle model in the market.

Recognizing strategies that effectively engage customers throughout their journey with the brand.

Recognises campaigns that successfully engaged and built strong communities through meaningful interactions, shared experiences, and consumer participation. Honours automotive brands that fostered loyalty, advocacy, and deeper audience connection among riders, owners, enthusiasts, or online communities.

Honoring campaigns that support dealerships in promoting automotive products or services effectively.

Recognizing campaigns that achieve outstanding results with limited resources.

Honoring automotive brands with a comprehensive and effective marketing strategy that aligns with business goals and drives results.

Recognizing campaigns that successfully rebrand an automotive brand, product, or service.

Recognizing campaigns that effectively use storytelling to connect with consumers on an emotional level and drive brand affinity.

Honoring partnerships between automotive brands and celebrities or influencers that result in successful marketing campaigns.

Recognises campaigns that successfully leveraged internet culture, social trends, humour, creator ecosystems, or pop-culture conversations to build strong audience engagement, relevance, and brand affinity.

Honours innovative use of technologies such as AI, AR/VR, automation, data, or digital tools to enhance marketing effectiveness, consumer engagement, and brand experience.

Recognises campaigns that effectively used data, analytics, and audience insights to drive results.

Honoring campaigns that leverage machine learning technology to optimize marketing strategies and improve customer engagement.

The focus will be on campaigns that demonstrate exceptional use of AI technologies, such as machine learning, predictive analytics, chatbots, personalized content, and automation, to enhance customer engagement, optimize marketing strategies, and drive measurable results in the automotive industry.

Recognises innovative use of Generative AI in automotive marketing for content creation, personalization, customer engagement, storytelling, or campaign effectiveness.

Recognises innovative use of AI technologies to enhance customer experience through personalization, automation, intelligent assistance, predictive engagement, or seamless consumer interactions.

Recognises campaigns that creatively use interactive experiences, gamification, social engagement, or immersive storytelling to drive deeper consumer participation and brand recall.

Recognizing campaigns that use gamification elements to engage consumers and drive brand interaction.

Recognises campaigns that effectively used WhatsApp, chatbots, voice assistants, or conversational platforms to drive consumer engagement, personalised interactions, and seamless brand communication.

Recognizing mobile apps that enhance the automotive marketing experience for consumers.

Recognises campaigns that effectively leveraged SEO strategies to improve search visibility, website traffic, audience reach, and overall digital performance.

Recognizing campaigns that maximized results through data-driven strategies, measurable outcomes, and targeted audience engagement, this award honors excellence in performance marketing that led to impactful and quantifiable success in the automotive industry.

This award recognizes innovative and effective use of programmatic advertising strategies within the automotive sector.

Recognises innovative mobile-led campaigns that effectively leverage apps, mobile platforms, messaging, or mobile-first experiences to engage consumers, enhance brand interaction, and drive measurable business impact.

Honoring impactful outdoor advertising campaigns that effectively use traditional out-of-home media to build brand visibility, reach audiences, and create strong consumer recall.

Recognises innovative campaigns that leverage Digital Out-of-Home advertising through dynamic, interactive, or real-time content to engage consumers effectively.

Awarded to campaigns that use data-driven and automated outdoor media buying to deliver targeted, contextual, and measurable consumer engagement.

Recognises impactful automotive campaigns that effectively leveraged Connected TV (CTV) to deliver targeted storytelling, audience engagement, and measurable marketing results.

Recognises impactful campaigns executed through podcasts, radio, music streaming, or audio platforms.

Honours impactful campaigns executed across print and traditional advertising formats such as newspapers, magazines, brochures, radio, cinema, or other offline media that effectively drove brand visibility and audience engagement.

Recognises seamless customer experiences across online and offline touchpoints.

Honoring campaigns that effectively use video content to engage and connect with the audience.

Honouring impactful short-form video campaigns (up to 45 seconds) that deliver strong messaging, creativity, and engagement within a compact format.

Awarding video campaigns up to 60 seconds that effectively balance storytelling and brand communication with creativity and clarity.

Celebrating long-format video campaigns (60 seconds and above) that showcase powerful narratives, strong emotional appeal, and immersive storytelling.

Recognizing campaigns that align with a social or environmental cause to drive brand engagement and awareness.

This category focuses more on campaigns that genuinely create positive social change, awareness, or community impact beyond brand promotion.

Recognizing campaigns that promote environmental sustainability and eco-friendly practices within the automotive industry.

Recognises campaigns promoting inclusivity, accessibility, representation, or diversity.

Recognises campaigns tailored for specific regional or local markets using strong cultural insights, regional language, and consumer understanding. Honours automotive brands that created impactful communication resonating deeply with local audiences and driving measurable engagement or business results.

Recognises campaigns that creatively leverage festivals, holidays, or seasonal moments to drive audience engagement and strengthen brand connection. Honours culturally relevant storytelling and timely marketing that delivers impactful consumer response and business results.

Honours automotive brands that effectively leverage sports, gaming, or esports platforms and partnerships to drive brand visibility and consumer engagement. Recognises campaigns that build strong audience connect through passion-led communities and experience.

Awarded to campaigns that effectively used multiple channels like digital, social, OOH, influencer, and on-ground marketing together.

Recognises campaigns that created strong engagement, conversations, and brand visibility through social platforms.

Honouring campaigns that demonstrate creativity and effectiveness in digital marketing channels such as social media, search engine marketing, and email marketing.

Honouring campaigns that used valuable, relevant, and engaging content to build meaningful audience connections and long-term brand engagement through storytelling, branded content, films, or series.

Recognises impactful collaborations with creators, influencers, or automotive content personalities.

Honoring campaigns that create memorable experiences to engage consumers and drive brand affinity.

Recognizing partnerships between automotive brands and other brands that result in innovative and successful marketing campaigns.

Recognizing campaigns that successfully activate and engage consumers with the brand through experiential marketing or events.

Honoring campaigns that effectively launch a new product or vehicle model in the market.

Recognizing strategies that effectively engage customers throughout their journey with the brand.

Recognises campaigns that successfully engaged and built strong communities through meaningful interactions, shared experiences, and consumer participation. Honours automotive brands that fostered loyalty, advocacy, and deeper audience connection among riders, owners, enthusiasts, or online communities.

Honoring campaigns that support dealerships in promoting automotive products or services effectively.

Recognizing campaigns that achieve outstanding results with limited resources.

Honoring automotive brands with a comprehensive and effective marketing strategy that aligns with business goals and drives results.

Recognizing campaigns that successfully rebrand an automotive brand, product, or service.

Recognizing campaigns that effectively use storytelling to connect with consumers on an emotional level and drive brand affinity.

Honoring partnerships between automotive brands and celebrities or influencers that result in successful marketing campaigns.

Recognises campaigns that successfully leveraged internet culture, social trends, humour, creator ecosystems, or pop-culture conversations to build strong audience engagement, relevance, and brand affinity.

Honours innovative use of technologies such as AI, AR/VR, automation, data, or digital tools to enhance marketing effectiveness, consumer engagement, and brand experience.

Recognises campaigns that effectively used data, analytics, and audience insights to drive results.

Honoring campaigns that leverage machine learning technology to optimize marketing strategies and improve customer engagement.

The focus will be on campaigns that demonstrate exceptional use of AI technologies, such as machine learning, predictive analytics, chatbots, personalized content, and automation, to enhance customer engagement, optimize marketing strategies, and drive measurable results in the automotive industry.

Recognises innovative use of Generative AI in automotive marketing for content creation, personalization, customer engagement, storytelling, or campaign effectiveness.

Recognises innovative use of AI technologies to enhance customer experience through personalization, automation, intelligent assistance, predictive engagement, or seamless consumer interactions.

Recognises campaigns that creatively use interactive experiences, gamification, social engagement, or immersive storytelling to drive deeper consumer participation and brand recall.

Recognizing campaigns that use gamification elements to engage consumers and drive brand interaction.

Recognises campaigns that effectively used WhatsApp, chatbots, voice assistants, or conversational platforms to drive consumer engagement, personalised interactions, and seamless brand communication.

Recognizing mobile apps that enhance the automotive marketing experience for consumers.

Recognises campaigns that effectively leveraged SEO strategies to improve search visibility, website traffic, audience reach, and overall digital performance.

Recognizing campaigns that maximized results through data-driven strategies, measurable outcomes, and targeted audience engagement, this award honors excellence in performance marketing that led to impactful and quantifiable success in the automotive industry.

This award recognizes innovative and effective use of programmatic advertising strategies within the automotive sector.

Recognises innovative mobile-led campaigns that effectively leverage apps, mobile platforms, messaging, or mobile-first experiences to engage consumers, enhance brand interaction, and drive measurable business impact.

Honoring impactful outdoor advertising campaigns that effectively use traditional out-of-home media to build brand visibility, reach audiences, and create strong consumer recall.

Recognises innovative campaigns that leverage Digital Out-of-Home advertising through dynamic, interactive, or real-time content to engage consumers effectively.

Awarded to campaigns that use data-driven and automated outdoor media buying to deliver targeted, contextual, and measurable consumer engagement.

Recognises impactful automotive campaigns that effectively leveraged Connected TV (CTV) to deliver targeted storytelling, audience engagement, and measurable marketing results.

Recognises impactful campaigns executed through podcasts, radio, music streaming, or audio platforms.

Honours impactful campaigns executed across print and traditional advertising formats such as newspapers, magazines, brochures, radio, cinema, or other offline media that effectively drove brand visibility and audience engagement.

Recognises seamless customer experiences across online and offline touchpoints.

Honoring campaigns that effectively use video content to engage and connect with the audience.

Honouring impactful short-form video campaigns (up to 45 seconds) that deliver strong messaging, creativity, and engagement within a compact format.

Awarding video campaigns up to 60 seconds that effectively balance storytelling and brand communication with creativity and clarity.

Celebrating long-format video campaigns (60 seconds and above) that showcase powerful narratives, strong emotional appeal, and immersive storytelling.

Recognizing campaigns that align with a social or environmental cause to drive brand engagement and awareness.

This category focuses more on campaigns that genuinely create positive social change, awareness, or community impact beyond brand promotion.

Recognizing campaigns that promote environmental sustainability and eco-friendly practices within the automotive industry.

Recognises campaigns promoting inclusivity, accessibility, representation, or diversity.

Recognises campaigns promoting inclusivity, accessibility, representation, or diversity.

Recognises campaigns that creatively leverage festivals, holidays, or seasonal moments to drive audience engagement and strengthen brand connection. Honours culturally relevant storytelling and timely marketing that delivers impactful consumer response and business results.

Honours automotive brands that effectively leverage sports, gaming, or esports platforms and partnerships to drive brand visibility and consumer engagement. Recognises campaigns that build strong audience connect through passion-led communities and experience.

Recognises the most impactful launch campaign for an electric vehicle that successfully built awareness, excitement, consumer engagement, and market visibility through innovative storytelling, media strategy, and audience connect.

Honours campaigns that effectively promoted EV charging infrastructure, charging accessibility, convenience, or charging ecosystem awareness through impactful communication and consumer education.

Honours campaigns that effectively educated consumers about EV adoption, charging, range, affordability, or sustainable mobility benefits.

Recognises the most creative and impactful tyre marketing campaign that built strong brand awareness and consumer connection.

Honours the most effective use of digital platforms, social media, and online advertising to engage audiences and drive results.

Celebrates campaigns that successfully used influencers and engaging content to educate, connect with, and influence consumers.

Recognises campaigns promoting sustainability, eco-friendly practices, recycling initiatives, or green mobility solutions.

Honours immersive on-ground or virtual brand experiences that created strong audience engagement and memorable interactions.

Celebrates campaigns that effectively connect with regional audiences using local culture, language, and insights.

Recognises creative and impactful campaigns launched to introduce a new tyre product or technology.

Awards campaigns that used consumer data and insights effectively to improve targeting, engagement, and performance.

Honours initiatives that strengthened customer relationships through loyalty programs, rewards, or after- sales engagement.

Recognises innovative use of technologies like AI, AR/VR, or interactive digital tools to enhance customer experience.

Celebrates campaigns focused on promoting tyre safety, road awareness, and responsible driving practices.

Honours campaigns that delivered a seamless and consistent brand experience across online and offline channels.

Recognises successful partnerships between tyre brands and other brands, retailers, or automotive companies.

Awards campaigns that effectively used Connected TV platforms for targeted storytelling and audience engagement.

Celebrates impactful Out-of-Home campaigns that delivered strong visibility and audience recall through outdoor media.

Honours campaigns that creatively leveraged Digital Out-of-Home media for dynamic and engaging brand communication.

Recognises campaigns that used data-driven programmatic outdoor advertising for targeted and real- time consumer engagement.

Celebrates campaigns that creatively leveraged festive, seasonal, or holiday moments to drive audience engagement and brand impact.

Honours short-format video campaigns that delivered impactful storytelling and strong audience engagement within 45 seconds.

Recognises engaging video campaigns up to 60 seconds that balanced storytelling, creativity, and brand messaging effectively.

Celebrates long-format video campaigns that showcased compelling storytelling and emotional audience connection.

Honours innovative and memorable radio campaigns that achieved strong listener engagement and brand recall.

Recognises impactful print campaigns across newspapers, magazines, brochures, and other static media formats.

Celebrates cost-effective campaigns that achieved exceptional impact, creativity, and measurable results within a limited budget.

Recognises successful collaborations with celebrities or influencers that enhanced brand visibility, engagement, and campaign effectiveness.

Recognises campaigns that effectively used Artificial Intelligence for audience targeting, personalization, predictive insights, creative optimisation, or customer engagement.

Honours tyre brands that leveraged AI tools such as chatbots, virtual assistants, recommendation engines, or smart platforms to enhance consumer experience and support.

Celebrates innovative use of AI technologies like generative AI, AI-driven content creation, virtual simulations, or automated storytelling to create impactful brand communication.

Recognises fuel campaigns that effectively combine digital, on-ground, retail, and media channels for maximum impact.

Honours innovative digital campaigns that drive awareness, engagement, and customer action for fuel brands.

Celebrates fuel brands that use social media creatively to connect with consumers and build brand affinity.

Recognises campaigns that use informative and engaging content to educate and influence fuel consumers.

Honours collaborations with influencers that successfully promote fuel brands, products, or services.

Recognises immersive fuel marketing experiences that create memorable consumer interactions.

Celebrates innovative use of AI, AR/VR, automation, or data tools in fuel marketing campaigns.

Honours impactful launch campaigns for new fuel products, lubricants, EV fuels, or premium offerings.

Recognises strategies that effectively build long-term customer relationships and loyalty.

Celebrates campaigns that use customer insights and analytics for targeted fuel marketing.

Honours creative and engaging video-led campaigns promoting fuel brands or services.

Recognises campaigns that connect fuel brands with local communities and consumers meaningfully.

Honours campaigns linked to sustainability, road safety, clean energy, or social causes.

Recognises campaigns that engage audiences through gamification, AR filters, polls, or immersive experiences.

Celebrates impactful campaigns executed through fuel stations, dealer networks, or retail partners.

Honours fuel brands with a strong and consistent marketing approach delivering measurable business growth.

Recognises campaigns that create positive environmental or social impact within the fuel industry.

Honours campaigns promoting cleaner fuels, sustainability initiatives, or eco-friendly energy solutions.

Recognises campaigns using AI-driven targeting, automation, predictive analytics, or personalization.

Celebrates high-impact activations that increase fuel brand visibility and consumer engagement.

Honours campaigns that emotionally connect with audiences through powerful fuel brand narratives.

Recognises impactful outdoor campaigns including billboards, transit media, and fuel station branding.

Celebrates innovative digital outdoor campaigns that effectively capture consumer attention.

Honours campaigns that deliver measurable ROI through targeted and data-driven marketing efforts.

Recognises campaigns tailored to regional markets using local language, culture, and consumer insights effectively.

Celebrating campaigns that leveraged AI for media optimisation, audience targeting, and measurable ROI.

Recognising the use of AI chatbots, voice assistants, or virtual agents to improve customer interaction and engagement

Celebrating breakthrough AI-led marketing innovations in the fuel, mobility, EV charging, or energy ecosystem.

For campaigns using multiple channels seamlessly across digital, retail, influencer, OOH, and experiential.

For high-performing digital-first campaigns across search, social, video, and online media.

Perfect for tyre, lubricant, EV charging, and accessory brands heavily investing in Instagram, YouTube, and creator-led engagement.

Highly relevant for auto creators, riders, mechanics, road trip influencers, and automotive YouTubers.

A stronger auto-focused version specifically rewarding automotive creator collaborations.

One of the strongest future-facing categories for predictive targeting, AI-generated creatives, chatbots, automation, and personalization.

For broader martech, personalization engines, analytics, CRM automation, and intelligent audience targeting.

Perfect for AR product demos, virtual garages, immersive retail, configurators, or smart experiences.

For data-led targeting, customer segmentation, fleet behavior analysis, or retail analytics.

Focused on measurable business outcomes powered by analytics and insights.

Extremely important for ancillary brands with nationwide dealer/distributor networks.

For loyalty programs, mechanic engagement, fleet partnerships, app ecosystems, or after-sales engagement.

Perfect for roadshows, retail activations, mechanic meets, pit-stop experiences, and live demos.

For immersive experiences at auto expos, racing events, mall activations, and test-drive engagements.

Recognizing large-scale on-ground automotive or mobility engagement events.

For emotionally driven campaigns around safety, journeys, durability, innovation, or mobility transformation.

One of the most active formats across auto ancillary brands today.

Ideal for reels, YouTube Shorts, and quick-impact product storytelling.

For lead generation, ecommerce conversions, dealer visits, app installs, and measurable ROI campaigns.

For smart audience targeting and precision media buying.

Recognising impactful content-driven campaigns that enhanced brand engagement, storytelling, and consumer awareness in the automotive ancillary sector.

Honouring mobile-first campaigns that effectively engaged automotive audiences through apps, messaging, mobile ads, or interactive mobile experiences.

Recognising compelling video-led campaigns that drove brand visibility, audience engagement, and impactful storytelling for automotive ancillary brands.

One of the strongest categories for India because ancillary brands rely heavily on regional dealer ecosystems and vernacular outreach.

Excellent for emerging ancillary brands and regional campaigns delivering strong impact efficiently.

Very important due to sustainability, EV transition, green mobility, eco-lubricants, recycling, and carbon- conscious branding.

Honouring campaigns that used AI to deliver highly personalized experiences, offers, recommendations, or communication based on customer behavior and preferences.

Honouring immersive campaigns powered by AI, including smart installations, intelligent interactions, AR/VR integrations, or adaptive experiences.

For campaigns using digital, social, influencers, OOH, partnerships, and performance marketing together.

Recognising high-impact digital-first insurance campaigns driving awareness, leads, or policy conversions.

Honouring campaigns that created strong engagement, conversations, and consumer trust through social platforms.

Recognising data-driven campaigns focused on lead generation, app installs, renewals, or policy sales with measurable ROI.

Awarding educational, awareness-driven, or storytelling-led content simplifying insurance for consumers.

Recognising collaborations with finance creators, auto influencers, riders, or digital personalities to build trust and awareness.

Honouring strategies that improved customer interaction, retention, policy renewal, or service experience.

Recognising seamless insurance journeys across app, website, call center, WhatsApp, dealership, and offline touchpoints.

For campaigns using WhatsApp, AI chatbots, voice assistants, or conversational journeys for customer acquisition and support.

Recognising innovative use of AI for personalization, automation, customer targeting, predictive engagement, or claims communication.

Honouring use of Generative AI for content creation, customer communication, personalization, or creative storytelling.

Recognising campaigns powered by analytics, audience segmentation, behavioral insights, and measurable performance outcomes.

Awarding campaigns leveraging ML for lead scoring, fraud prediction, targeting, customer retention, or optimization.

Recognising AI-powered policy buying, claim assistance, renewal reminders, personalization, or customer support experiences.

For mobile-first campaigns leveraging apps, mobile ads, notifications, or smartphone-led consumer engagement.

Recognising apps delivering seamless policy purchase, claims, roadside assistance, renewals, or customer servicing.

Awarding campaigns using calculators, quizzes, gamification, interactive videos, or engagement-led digital experiences.

Recognising campaigns that use rewards, challenges, driving scores, safe-driving programs, or engagement mechanics effectively.

Honouring partnerships between insurers and automotive brands, fintechs, fuel brands, mobility apps, or e-commerce platforms.

Recognising successful launches of new insurance products, EV insurance plans, usage-based insurance, or add-on covers.

Awarding impactful video-led campaigns across digital, TV, OTT, or social media platforms.

Recognising high-impact short-form videos designed for reels, YouTube Shorts, or snackable digital consumption.

Honouring campaigns tailored for regional audiences using local languages, cultural insights, and localized storytelling.

Recognising campaigns promoting road safety, responsible driving, accident awareness, or consumer education.

Awarding campaigns that successfully improved brand perception, trust, accessibility, or modernized the insurance category image.