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Future Crafted: Purpose, Profit & Platforms in Media’s New Era

11 November, 2025 | Mumbai

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Agenda

e4m Confluence - The Media Investments Summit.
Theme - Future Crafted: Purpose, Profit & Platforms in Media’s New Era
8.30 a.m.
Registration & Networking
Session 1
  • Annurag Batra
    Dr. Annurag Batra
    Chairman & Editor in Chief - BW BusinessWorld and Founder, e4m
Welcome Address
Session 2
Keynote Address
  • Sam Balsara
    Sam Balsara
    Chairman, Madison World
Media Leadership for a Multipronged Future

  • Leadership lessons on blending innovation, creativity, and inclusivity to guide teams through media's evolving landscape.

Session 3
Keynote Fireside Chat
  • Harsha Razdan
    Harsha Razdan
    CEO- South Asia, dentsu

In conversation with
  • Annurag Batra
    Session Chair : Dr. Annurag Batra
    Chairman and Editor in Chief, BW BusinessWorld and Founder, e4m
From Fragmentation to Fusion: Building Brands in a Platform-Fluid World

  • How can brands weave traditional, digital, and emerging platforms into unified narratives that resonate with evolving audiences? And how can creativity and data-driven strategy coalesce to build purpose-driven brand equity?

Session 4
Spotlight Session
  • Nishit Kanchan
    Nishit Kanchan
    Head of Sales, Samsung Ads India
TV Starts with Streaming

  • Smart TVs have become a central hub for entertainment, communication, and information consumption in modern Indian households. As Smart TV ownership grows and streaming continues to surge past linear TV, we’ll take a look a unique look at what this means for advertisers, and how OEM CTV can help you navigate, and win in the streaming first era

Session 5
Spotlight Session
  • Kartik Mehta
    Kartik Mehta
    Chief Business Officer - Growth Markets, Channel Factory
Screens, Streams, and Stress: The Hidden Side of India’s Digital Boom

  • A purposeful, data-backed, and emotionally resonant narrative on how India’s rapid digital acceleration, driven by streaming platforms, social media, and algorithmic content has created unseen mental-health challenges among young audiences. The spotlight will revolve around Channel Factory’s global Mental Health Initiative (MHI) and outline the company’s commitment to building healthier, safer, and more mindful media environments.

Session 6
Panel Discussion
  • Sujata Dwibedy
    Sujata Dwibedy
    CEO, dentsu X India
  • Vivek Das
    Vivek Das
    Chief Digital Officer, Madison Media
  • Vinish Mathews
    Vinish Mathews
    Head – Team Fulcrum, South Asia, WPP Media
  • Divyesh Gurlani
    Divyesh Gurlani
    Senior Vice President & Business Head - APEX India, Publicis Groupe India
  • Amit Rathi
    Session Chair: Amit Rathi
    Managing Director - India, Channel Factory
India’s Content Tsunami: Navigating Scale Without Losing Relevance

  • With OTT, short-form, and regional video consumption exploding, India is drowning in content.The question is: how can brands maintain contextual relevance and cultural resonance when impressions are multiplying faster than consumer trust?

Session 7
Keynote
  • Shashi Sinha
    Shashi Sinha
    Executive Chairman, IPG Mediabrands India

In conversation with
  • Neeta Nair
    Session Chair: Neeta Nair
    Editor of IMPACT Weekly Magazine
Leadership Lessons from India’s Media Transformation

  • Perspective on managing change and scale in a disruptive industry.

Lunch
Session 8
Leadership Talk
  • Kartik Sharma
    Kartik Sharma
    Group CEO, OMG India
Media at the Speed of Culture

  • How brands can stay relevant in an always-on, content-saturated environment.

Session 9
Spotlight Session
  • Tarun Ummat
    Tarun Ummat
    MD India, Teads
From Fragmentation to Focus: Uniting Data, AI & Attention to Unlock India’s Omnichannel Opportunity

Session 10
Spotlight Session
  • Shahad Anand
    Shahad Anand
    Business Head, Mediakart
Stream Smart: When Context Powers Creativity

  • Creativity in CTV ads
  • The application of contextual targeting in YouTube ads
  • The impact of in-stream videos within various app environments.

Session 11
Panel Discussion
  • Anisha Iyer
    Anisha Iyer
    CEO, OMD India
  • Vinod Thadani
    Vinod Thadani
    CGO, Media, dentsu India and CEO, iProspect India
  • Priti Murthy
    Priti Murthy
    President - Client Solutions, WPP Media
  • Nikhil Kumar
    Session Chair: Nikhil Kumar
    Chief Growth Officer, mediasmart
Agile Media Strategies for an Unscripted Future

  • Staying agile amid shifting media consumption and audience behaviours.
  • Balancing creative intuition with data-led decision-making.
  • Building cross-platform synergy between TV, OTT, and digital.
  • Reaching fragmented audiences across languages and geographies.
  • Regional storytelling as a growth engine — how local content is creating global impact.

Session 12
Panel Discussion
  • Monaz Todywalla
    Monaz Todywalla
    CEO, PHD India
  • Amit Wadhwa
    Amit Wadhwa
    CEO, dentsu creative and Media Brands- South Asia, Dentsu
  • Jai Lala
    Jai Lala
    CEO, Zenith India
  • Shwetal Basu
    Shwetal Basu
    Sr. Vice President Brand and Marketing Communication, polyCab India Ltd.
  • Seema Walia
    Seema Walia
    National Sales Head- Agency and Govt, ShareChat & Moj
  • Annurag-Batra
    Session Chair: Dr. Annurag Batra
    Chairman and Editor in Chief, BW BusinessWorld and Founder, e4m
Creative Conjunction: Brand, Media, Tech and Agency Collaboration in the New Paradigm

  • Examining models of partnership across brands, media, creative and technology sectors to unlock creative edge, efficiency, and impact in integrated campaigns.

Session 13
Leadership Exchange
  • Prasanth Kumar
    Prasanth Kumar
    CEO- South Asia, WPP Media

In conversation with

  • Nawal Ahuja
    Nawal Ahuja
    Co-Founder, exchange4media
The Triple Mandate: Aligning Purpose, Profit & Platforms in Media’s New Era

  • A conversation on how media can simultaneously deliver business growth, stay true to brand purpose, and harness platforms to shape the future.