Future Crafted: Purpose, Profit & Platforms in Media’s New Era

11 November, 2025 | Mumbai

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Agenda

e4m Confluence - The Media Investments Summit.
Theme - Future Crafted: Purpose, Profit & Platforms in Media’s New Era
8.30 a.m.
Registration & Networking
Session 1
  • Dr. Annurag Batra
    Chairman & Editor in Chief - BW BusinessWorld and Founder, e4m
Welcome Address
Session 2
Keynote Address
  • Sam Balsara
    Chairman, Madison World
Media Leadership for a Multipronged Future

  • Leadership lessons on blending innovation, creativity, and inclusivity to guide teams through media's evolving landscape.

Session 3
Keynote Address
  • Harsha Razdan
    CEO- South Asia, dentsu
From Fragmentation to Fusion: Building Brands in a Platform-Fluid World

  • How can brands weave traditional, digital, and emerging platforms into unified narratives that resonate with evolving audiences? And how can creativity and data-driven strategy coalesce to build purpose-driven brand equity?

Session 4
Panel Discussion
  • Sujata Dwibedy
    CEO, dentsu X India
  • Vivek Das
    Chief Digital Officer, Madison Media
India’s Content Tsunami: Navigating Scale Without Losing Relevance

  • With OTT, short-form, and regional video consumption exploding, India is drowning in content.The question is: how can brands maintain contextual relevance and cultural resonance when impressions are multiplying faster than consumer trust?

Session 5
Keynote
  • Shashi Sinha
    Executive Chairman, IPG Mediabrands India
“Leadership Lessons from India’s Media Transformation”

  • Perspective on managing change and scale in a disruptive industry.

Lunch
Session 6
Keynote
  • Kartik Sharma
    Group CEO, OMG India
“Media at the Speed of Culture”

  • How brands can stay relevant in an always-on, content-saturated environment.

Session 7
Spotlight Session
  • Shahad Anand
    Business Head, Mediakart
Session 8
Panel Discussion
  • Anisha Iyer
    CEO, OMD
  • Vinod Thadani
    Chief Growth Officer, dentsu Media Group and CEO, iProspect
  • Session Chair: Nikhil Kumar
    Chief Growth Officer, mediasmart
Agile Media Strategies for an Unscripted Future

  • Staying agile amid shifting media consumption and audience behaviours.
  • Balancing creative intuition with data-led decision-making.
  • Building cross-platform synergy between TV, OTT, and digital.
  • Reaching fragmented audiences across languages and geographies.
  • Regional storytelling as a growth engine — how local content is creating global impact.

Session 9
Panel Discussion
  • Monaz Todywalla
    CEO, PHD
  • Amit Wadhwa
    CEO, dentsu creative and Media Brands- South Asia, Dentsu
  • Jai Lala
    CEO, Zenith India
  • Shwetal Basu
    Sr. Vice President Brand and Marketing Communication, Polycab India Ltd.
  • Seema Walia
    National Sales Head- Agency and Govt, Sharechat
Creative Conjunction: Brand, Media, Tech and Agency Collaboration in the New Paradigm

  • Examining models of partnership across brands, media, creative and technology sectors to unlock creative edge, efficiency, and impact in integrated campaigns.

Session 10
Fireside Chat
In conversation with
  • Prashanth Kumar
    CEO- South Asia, WPP Media

  • Nawal Ahuja
    Co-Founder, exchange4media
"The Triple Mandate: Aligning Purpose, Profit & Platforms in Media’s New Era"

  • A conversation on how media can simultaneously deliver business growth, stay true to brand purpose, and harness platforms to shape the future.