Future Crafted: Purpose, Profit & Platforms in Media’s New Era
11 November, 2025 | Mumbai
Shwetal Basu
Sr. Vice President Brand and Marketing Communication, Polycab India Ltd.
Shwetal Basu, is the Sr. Vice President Brand and Marketing Communications, Polycab India Ltd. At Polycab, Shwetal leads the brand and marketing strategy for the FMEG division, where she is focusing on driving brand presence in the highly competitive electrical solutions category. Prior to joining Polycab, she was Chief Marketing and Communication Officer at Shoppers Stop Ltd. Shwetal has a strong experience of over 25 years in digital marketing, customer behavior, marketing & brand strategy and communications, across multiple industries such as Retail, banking, security services, telecom and FMCG. She brings to the table a deep understanding of the consumer across demographics and geographies to create successful brand and marketing strategies in sync with the brand’s vision.
Harsha Razdan
Chief Executive Officer, South Asia, dentsu
Harsha Razdan is a seasoned leader with over 25 years of experience across various industries. Before joining dentsu, he served as a Senior Partner at KPMG, overseeing Clients & Markets, Consumer Markets, Life Sciences, and Internet Business. Harsha was a valuable member of the Advisory Leadership at KPMG India and the Global Consumer & Retail leadership teams.
With a robust career in large global FMCG organizations such as PepsiCo and Unilever, as well as consulting practices such as Accenture, Harsha has consistently delivered growth and excellence for his clients. He brings extensive industry experience in Sales, Marketing, and Brand Management and was a lead member of the Consumer Goods practice at Accenture Europe and APAC for 11 years.
His expertise spans the full range of business transformation, from digital value assessment and customer experience to brand management and operational excellence. He has led pan-geography digital transformation programs for multinational corporations and successfully helped promoter-led enterprises transition to professionally run setups.
Harsha is a champion of people-led and purpose-driven leadership, with a focus on sustainable and profitable business growth. He is committed to Diversity, Equity, and Inclusion and aims to design work that has Social Impact, is Purpose-driven, and Valueled. He emphasizes the need to embrace Modern Creativity with a local flavor but global impact and has a keen eye for detail and innovation.
Harsha is also an active member of several industry bodies such as FICCI FMCG, CII Ecom, TiE, and AMCHAM India.
