Saloni Anand
Co-Founder, Traya
How will a goal checklist look for a millennial? In an era that powerfully incubated IT and Engineering professions, an average Engineer-cum-marketer broke all the traditional confinements and built a successful health-tech brand that offers hair fall solutions.
Saloni Anand, Co-founder of Traya, a young techie-marketer set on an expedition to identify a solution to treat her husband's premature male hair fall, and discovered a unique treatment approach backed by the power of three sciences – Ayurveda, Nutrition, and Dermatology. The extensive research and success of the novel hair fall solution led Saloni to turn from an Engineer-cum-MBA postgraduate to an entrepreneur that has introduced and led to the inception of India's first-ever health-tech brand that offers medically reviewed, research-based hair fall solutions, Traya.
A few years back, after pursuing her qualification in B-Tech Engineering & MBA, Saloni had no idea that she would become an accidental entrepreneur. However, stumbling upon her husband's excessive hair fall condition, the accidentally turned entrepreneur developed a solution-based treatment that can now help millions of individuals facing hair fall issues and are tired of fake promises and products available in the market.
Saloni's result-oriented contribution towards incubating a research-driven solution-based healthcare company gained momentum like no other. It is now one of the growing start-ups in India's hair fall solution space. In addition, her education-driven marketing approach has helped build a national presence and a robust distribution network that caters to over 2.5 lakh consumers over the last three years with a workforce of 250 employees nationwide.
Apart from her role-play as a brand leader, the Mom-cum-Entrepreneur is also a super mom to her two-year-old. On her off-work days, she enjoys trekking and investing time in artisan. In addition, she pursues her passion for spurring the aspirant start-up creators who resigned their dreams because they do not belong to heritage educational institutes.