(Regional Account Director - North)
ekta.sood@exchange4media.com+91 98730 89929
| 01. Best Affiliate Programme Optimisation | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 1 | Insta EMI Card – The Smart Card Choice | Bajaj Finserv | ARM Worldwide |  Bronze |
| 2 | Oral Health Movement | Colgate | Wavemaker India |  Silver |
| 3 | Invest Now to Grow the Investment by 3X | Godrej Industries | Madison Media | Silver |
| 4 | How Cadbury Joy Deliveries Transformed Affiliate Marketing for Maximum ROAS | Cadbury Joy Deliveries | Wavemaker India |  Gold |
| 02. Best Brand Awareness Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 5 | Unified Strategy, Unparalleled Results: The Olympics 2024 Breakthrough | JioHotstar | Wavemaker India | Bronze |
| 6 | Asian Paints Beautiful Homes Interior Service | Beautiful Homes Interior Service | Madison Media | Bronze |
| 7 | Frooti: Revolutionizing Rural Marketing & Engagement | Frooti | EssenceMediacom | Silver |
| 8 | Disney+ Hotstar ICC T20 WC'24 | Disney+ Hotstar | Mindshare | Silver |
| 9 | Har Family Hogi Insured CPI Campaign ft. Kapil Sharma | Policy Bazaar | Xapads Media | Silver |
| 10 | Taco Bell India’s Digital Spice Mix- A Value-Driven Campaign That Won Hearts & Clicks | Taco Bell India | Wavemaker India | Gold |
| 03. Best Content Partnership | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 11 | Forbes India x Godrej Properties - Box Innovation | Godrej Miraya | Madison Media | Bronze |
| 12 | Coke Studio | Coca Cola | EssenceMediacom | Silver |
| 13 | Hyundai x Mashable Content Sponsership | Hyundai Motors India Ltd. | Innocean Worldwide Communication Pvt. Ltd. | Silver |
| 14 | Content is King but Context is Queen | Only Natural Diamond | Wavemaker India | Gold |
| 04. Best Experimental Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 15 | Vivo V29e Magic #MadeOnReels | Vivo | EssenceMediacom | Bronze |
| 16 | Search Mastery: How Kérastase Balanced Reach and Revenue | Kérastase | Wavemaker India | Silver |
| 17 | Empathy-Centric, Data-Driven: Indira IVF’s Playbook for Scalable Growth | Indira IVF | Mindshare | Silver |
| 18 | Signal of Success : Leveraging GA-4 for High-Intent Conversions in Cadbury Joy Deliveries | Cadbury Joy Deliveries | Wavemaker India | Gold |
| 05. Best Full Funnel Strategy | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 19 | Paytm Ads X GIVA | Paytm Ads | Bronze |
|
| 20 | Insta EMI Card – The Smart Card Choice | Bajaj Finserv | ARM Worldwide | Bronze |
| 21 | Oral Health Movement | Colgate | Wavemaker India | Silver |
| 22 | Full Funnel Conversion Campaign | NueGo | Schbang | Silver |
| 23 | Your Complete Home Finance Partner: Supporting You Every Step of the Way | PNB Housing Finance Limited | PNB Housing Finance Limited | Gold |
| 06. Best Lead Generation Campaign: | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 24 | Red Bus CPI Campaign ft Allu Arjun via Xapads Media | Redbus | Xapads Media | Bronze |
| 25 | Dell’s Omnichannel Evolution: Leveraging Automation to Drive Retail Search Success | Dell Technologies | EssenceMediacom | Bronze |
| 26 | Pioneering Brand Launch via 430+ Search Intent Signals for Birla Opus PaintCraft Painting Service | Birla Opus PaintCraft | Wavemaker India | Silver |
| 27 | Arihant Superstructures Ltd. | Koffeetech Communications | Silver |
|
| 28 | From Leads to Lives: How Performance Marketing Scaled Indira IVF’s Success Nationwide | Indira IVF | Mindshare | Gold |
| 07. Best Managed Affiliate Programme - Enterprise | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 29 | Oral Health Movement | Colgate | Wavemaker India | Gold |
| 08. Best Managed Affiliate Programme - SME | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 30 | Gaana Affiliate Subscription Campaign | Gaana | Entertainment Network Private Limited | Gold |
| 09.Best Multi-Channel Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 31 | Freemium and Targeted Marketing: Disney+ Hotstar's formula for Re-Engaging Cricket Fans During ICC Men's T20 World Cup | Disney+ Hotstar | Mindshare | Bronze |
| 32 | From Clicks to Cups: Multi-Channel Success for Starbucks | Tata Starbucks Private Limited | Wavemaker India | Silver |
| 33 | Performance Marketing Success: How IKEA Scaled Revenue & ROAS Across Key Markets | IKEA | Mindshare | Silver |
| 34 | Mission Housing for All | Kumar Realty | Xanadu Realty | Gold |
| 10.Best Paid Search Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 35 | Search Campaign Success: How IKEA Optimized Keywords & Bidding Strategies for 262% ROAS Growth | IKEA | Mindshare | Bronze |
| 36 | AI-Powered Search Ads led by Smart Bidding Strategy Help Reduce Acquisition Cost by 56% and CPL by 17% | HSBC | PHD Media | Bronze |
| 37 | Leveraging data to move From Platform Conversions to Business KPI for Vodafone Idea | Vi | Wavemaker India | Silver |
| 38 | Airtel Broadband Boosted Activations by 32% and cut costs by 22% with AI & precision targeting | Airtel | Performics | Silver |
| 39 | Best Paid Search Campaign: How Allen Solly Achieved 2.5x jump in ROAS with Data-Driven Google Ads Optimization |
Allen Solly | Mindshare | Gold |
| 11.Best Paid Social Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 40 | Voting Virgin | Manforce Condoms | Grapes Digital | Bronze |
| 41 | From Clicks to Cups: ₹53.6M with Social Strategy | Tata Starbucks Private Limited | Wavemaker India | Silver |
| 42 | Aditya Birla Eternia's Journey of Premium Fenestration Product | Aditya Birla Eternia | ARM Worldwide | Silver |
| 43 | Bridging Hope & Healthcare: How Indira IVF’s Social Media Campaign Connected with Aspiring Parents | Indira IVF | Mindshare | Gold |
| 12. Best Performance Marketing Innovation | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 44 | Oral Health Movement | Colgate | Wavemaker India | Bronze |
| 45 | JioCinema 2024: Streaming Champions, Record Breakers! | JioHotstar | Wavemaker India | Silver |
| 46 | Piramal Realty Uses Taboola’s Reach to Capture Audience Attention | Piramal Realty | Taboola | Silver |
| 47 | Driving Market Share and Brand Consideration: Dell's Omni-Channel Strategy for Post-COVID Repurchase Boom | Dell Technologies | EssenceMediaCom | Silver |
| 48 | Dabur Umbrella Campaign: Contextual Targeting Programmatic Precision | Dentsu | Xapads Media | Dabur | Xapads Media | Gold |
| 13. Best Programme Launch or Migration | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 49 | LuLu Mall Kozhikode Launch Campaign | LuLu Group India | Lulu Group India | Bronze |
| 50 | Strengthening Market Presence and Engagement: LK’s Post-Rebranding Success Story | Lauritz Knudsen Electrical and Automation | ARM Worldwide | Silver |
| 51 | Best Programme Launch: ABFRL's Data-Driven Migration to Omnichannel E-Commerce Success | Aditya Birla Fashion & Retail Ltd | Mindshare | Gold |
| 14.Best Use of Affiliate Marketing Technology | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 52 | Denver Affiliate Case Study | Denver | OD COMMUNICATIONS PRIVATE LIMITED | Bronze |
| 53 | Oral Health Movement | Colgate | Wavemaker India | Silver |
| 54 | How Cadbury Joy Deliveries Transformed Affiliate Marketing for Maximum ROAS | Cadbury Joy Deliveries | Wavemaker India | Gold |
| 15.Best Use of AI | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 55 | Thums Up Believer Bot | Thums Up | EssenceMediacom | Bronze |
| 56 | Oral Health Movement | Colgate | Wavemaker India | Silver |
| 57 | Asian Paints’ Beautiful Homes achieves 3X Growth in Organic Revenue by Leveraging AI Powered Tools | Beautiful Homes with Asian Paints | Performics India | Silver |
| 58 | Smart Segments, Smarter Spends: How CDP Fuelled Maruti Suzuki’s Growth Concept | Maruti Suzuki | Mindshare | Gold |
| 16.Best Use of Content Commerce | ||||
| 59 | Exclusively Yours: The HSBC Lounge Experience | HSBC | PHD Media | Gold |
| 17.Best Use of Data and Insights | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 60 | ReBid - HDFC Sky | HDFC Sky | ReBid | Bronze |
| 61 | Boosting App Installs and Engagement | Bajaj Finserv | ARM Worldwide | Bronze |
| 62 | Red Bus CPI Campaign ft Allu Arjun via Xapads Media | Redbus | Xapads Media | Silver |
| 63 | Fortune KGMO Pickle Special pack: Achar ka Perfect Jodidaar | Fortune Foods | Social Beat | Silver |
| 64 | Moving Beyond Conversions to drive business KPI by Leveraging Data for Vodafone Idea | Vi | Wavemaker India | Gold |
| 18.Best Use of Influencer Marketing | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 65 | Houseful of Joy | Kenstar | Confluencr | Bronze |
| 66 | IndiGo and Mokobara’s Moko 6E IM Campaign | Indigo | ARM Worldwide | Silver |
| 67 | MG Motors Hector Diesel Campaign | MG Hector Diesel Campaign | EFFICACY WORLDWIDE PVT LTD | Silver |
| 68 | Glue Drops' Influencer Blitz to Amplify Gluedrop's Reach | Pidlite Industries Limited | ARM Worldwide | Gold |
| 19.Best Use of Programmatic | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 69 | Saridon 2.0 – Rebuilding Trust, One Digital Impression at a Time | New Saridon - Bayer Consumer Health | EssenceMediacom | Bronze |
| 70 | Har Family Hogi Insured CPI Campaign ft. Kapil Sharma | Policy Bazaar | Xapads Media | Bronze |
| 71 | Beyond Impressions: Driving ROI with Intelligent Programmatic Strategies | Disney+ Hotstar | Mindshare | Silver |
| 72 | Swiggy’s IPL 2024 – Precision at Scale: 3.2X SOV, 50% Higher Conversions, 90% VTR | Swiggy Food | Pivotroots - A Havas Company | Silver |
| 73 | Bajaj Auto - Triumph Scrambler 400X Launch | Triumph | Sokrati a dentsu company | Silver |
| 74 | Smart Segments, Smarter Spends: How CDP Fuelled Maruti Suzuki’s Growth Concept | Maruti Suzuki | Mindshare | Gold |
| 20. Best B2B Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 75 | Canon - Best B2B Campaign | Canon India Pvt. Ltd. | Crescent Communications | Silver |
| 76 | Smart Digital Solutions by Tata Tele Business Services | Tata Tele Business Services | NA | Gold |
| 21.Best Finance and Insurance Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 77 | LeadGen Boost for Niva Bupa | Niva Bupa Health Insurance | ARM Worldwide | Silver |
| 78 | DSP Mutual Fund "Bachao" campaign | Pulse by Xapads | DSP Mutual Fund | Xapads Media | Silver |
| 79 | Capturing #1 on Google for Health Insurance Category | ICICI Lombard | Performics India | Gold |
| 22.Best Retail and eCommerce Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 80 | Ecommerce Success-Dell Comprehensive Strategy to Strengthen Consideration | Dell Technologies | EssenceMediacom | Bronze |
| 81 | Turning (First Party) Data Mine into Gold Mine ! | Cadbury Silk | Wavemaker India | Silver |
| 82 | Driving ROAS & E-Commerce Growth: ABFRL’s Winning Retail Strategy | Aditya Birla Fashion & Retail Ltd | Mindshare | Silver |
| 83 | Tasty Jerky : Turning a Compliance Challenge into Record-Breaking Sales Growth | Tasty Jerky | EssenceMediacom | Gold |
| 84 | Best Multi-Channel Performance Marketing Campaign: Titan Watches’ Data Driven Personalization & Festive Strategy for Revenue Growth | Titan Watches | Mindshare | Gold |
| 23.Best Telecoms and Utilities Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 85 | Harnessing Telecom Data for Smarter Media Efficiency for Vodafone Idea | Vi | Wavemaker India | Silver |
| 86 | From Prepaid To Premium: Airtel’s Strategy To Expand Postpaid With Targeted Digital Campaigns | Airtel Postpaid | Performics India | Gold |
| 24.Best Travel Leisure and Lifestyle Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 87 | Make My Trip User Acquisition powered by Truecaller ads | MakeMyTrip | Truecaller ads | Silver |
| 88 | Full Funnel Conversion Campaign | NueGo | Schbang | Silver |
| 89 | IndiGo and Mokobara’s Moko 6E IM Campaign | Indigo | ARM Worldwide | Gold |
| 25.Best Performance Marketing Technology | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 90 | Precision Performance: Enhancing Lead Quality With Smart Conversion Filtering | Birla Opus PaintCraft | Wavemaker India | Bronze |
| 91 | Asian Paints Smartcare Clinic | Smartcare Clinic | Madison Media | Bronze |
| 92 | ReBid - HDFC Sky | HDFC Sky | ReBid | Silver |
| 93 | Unlocking Dreams: Your Digital Gateway to Home Ownership | PNB Housing Finance Limited | PNB Housing Finance Limited | Silver |
| 94 | Oral Health Movement | Colgate | Wavemaker India | Gold |
| 26.Best Use of a Customer Data Platform | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 95 | From Data to Memory - A Full-funnel Optimization Journey | Cadbury Celebrations | Wavemaker India | Bronze |
| 96 | Smart Segments, Smarter Spends: How CDP Fuelled Maruti Suzuki’s Growth Concept | Maruti Suzuki | Mindshare | Bronze |
| 97 | Turning (First Party) Data Mine into Gold Mine ! | Cadbury Silk | Wavemaker India | Silver |
| 98 | ReBid - BestSeller India | Vero Moda, Jack & Jones, ONLY, Selected | ReBid | Silver |
| 99 | Best Use of a Customer Data Platform: Homecentre’s Data-Driven Approach to Personalization & Growth | Homecentre | Mindshare | Gold |
| 27.Best Display Advertising Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 100 | Swiggy GIRF Campaign Soars: The Power of Rich Media on Display Campaigns | Swiggy Dineout | Pivotroots - A Havas Company | Bronze |
| 101 | Asian Paints Har Ghar Khalega Har Ghar Khilega campaign || Madison || Xapads | Asian Paints Neo | Xapads Media | Bronze |
| 102 | From Wastage to Winning: How Saridon’s DCO Strategy Transformed Performance Marketing | New Saridon - Bayer Consumer Health | EssenceMediacom | Silver |
| 103 | Cutting the Clutter: Godrej Front Load Washing Machines | Godrej Appliances | Madison World | Silver |
| 104 | Cycle Hero Hai | Hero Cycles | EFFICACY WORLDWIDE | Gold |
| 28.Best Social Media Advertising Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 105 | CRETA N-Line Social Media Launch | Hyundai Motors India Ltd. | Innocean Worldwide Communication Pvt. Ltd. | Bronze |
| 106 | Frooti: Revolutionizing Rural Marketing & Engagement | Frooti | EssenceMediacom | Silver |
| 107 | Swiggy Wins Over 30M Gen Z Hearts with a Game-Changing Social Strategy! | Swiggy Food | Pivotroots - A Havas Company | Silver |
| 108 | Manforce Hai To Possible Hai | Manforce Condoms | Grapes Digital | Gold |
| 29.Best Email Marketing Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 109 | Unified Data, Unified Success | Mondelez India | Wavemaker India | Gold |
| 30.Best Conversion Rate Optimization (CRO) Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 110 | Bajaj Finserv Personal Loan Performance Leap | Bajaj Finserv | ARM Worldwide | Silver |
| 111 | Titan Watches’ Strategic Approach to Maximizing ROAS & Efficiency | Titan Watches | Mindshare | Gold |
| 31.Best Mobile Marketing Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 112 | Stashfin App's SEO Growth Journey | Stashfin | ARM Worldwide | Bronze |
| 113 | App Marketing Excellence | Nippon India Mutual Fund | LS Digital Private Limited | Bronze |
| 114 | Frooti: Revolutionizing Rural Marketing & Engagement | Frooti | EssenceMediacom | Silver |
| 115 | ICICI Direct's 3.8x Growth: Driving High Quality Users to the Super App | ICICI Direct | Performics India | Silver |
| 116 | Oral Health Movement | Colgate | Wavemaker India | Gold |
| 32.Best B2C Performance Marketing Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 117 | EXIDE BATMOBILE - Any Car, Any Place, Any Time | EXIDE Care | EssenceMediacom | Bronze |
| 118 | L'Oréal India's Kérastase B2C website achieves 87% Growth in Organic Revenue via an Interactive Hair Quiz | Kérastase India | Performics India | Bronze |
| 119 | #TohMarketMeinMatAA: Sharekhan's Full Funnel Strategy to drive customer Acquisition | Mirae Asset Sharekhan | Wavemaker India | Silver |
| 120 | Armaf Performance Marketing Campaign | Armaf Perfumes | Schbang | Silver |
| 121 | Strengthening Market Presence with Paid Media | Bajaj Finserv AMC | ARM Worldwide | Gold |
| 33.Best Performance Marketing Team | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 122 | #SayItWithOREO - Oreo Unlocking OOH's Hidden Potential | Oreo | Wavemaker India | Bronze |
| 123 | Oral Health Movement | Colgate | Wavemaker India | Silver |
| 124 | User Acquisition & Growth Team | KISSHT | Silver |
|
| 125 | Turning (First Party) Data Mine into Gold Mine ! | Cadbury Silk | Wavemaker India | Gold |
| 34.Best Use of Personalization in Marketing | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 126 | From Wastage to Winning: How Saridon’s DCO Strategy Transformed Performance Marketing | New Saridon - Bayer Consumer Health | EssenceMediacom | Bronze |
| 127 | Avis Personalized Marketing Strategy | Avis | OD COMMUNICATIONS | Bronze |
| 128 | Smart Insights, Big Impact: Starbucks' ₹53.6M Win | Tata Starbucks Private Limited | Wavemaker India | Silver |
| 129 | Swiggy’s IPL 2024 – 9 Languages, 1 Game, Infinite Cravings | Swiggy Food | Pivotroots - A Havas Company | Silver |
| 130 | ALCAZAR Launch campaign Data Drive Marketing (DDM) | Hyundai Motors India Ltd. | Innocean Worldwide Communication Pvt. Ltd. | Gold |
| 35.Best Multi-Channel Performance Marketing Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 131 | Niva Bupa SEO Surge for Growth and Visibility | Niva Bupa Health Insurance | ARM Worldwide | Bronze |
| 132 | Cadbury Desserts Corner's Delicious Lead Generation Recipe | Cadbury Desserts Corner | Wavemaker India | Silver |
| 133 | Titan Watches’ Data Driven Personalization & Festive Strategy for Revenue Growth | Titan Watches | Mindshare | Silver |
| 134 | Winning in a Digital-First World: ABFRL’s Multi-Channel Growth Strategy | Aditya Birla Fashion & Retail Ltd | Mindshare | Gold |
| 36.Best Gaming Campaign | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 135 | Hero Cycle Gamification Campaign | Hero Cycles | EFFICACY WORLDWIDE | Bronze |
| 136 | The “Sixer” Strategy: HSBC & Swiggy’s Immersive IPL Fan Experience! | HSBC | PHD Media | Silver |
| 137 | Paytm Ads X Ludo Empire | Ludo Empire | Paytm Ads | Gold |
| 37.SEO Excellence in Performance Marketing | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 138 | SEO Excellence in performance Marketing | Solis | OD COMMUNICATIONS | Bronze |
| 139 | Unwrapping 198% Growth: Cadbury Joy Deliveries' Content & Voice Strategy | Cadbury Joy Deliveries | Wavemaker India | Silver |
| 140 | Dzire Reimagined Online Driving Visibility with User-Centric SEO | Maruti Suzuki India Limited | Mindshare | Silver |
| 141 | Effective use of Content strategy & SEO to Boost website visibility | Kreditbee | Wavemaker India | Gold |
| 38.Best Use of OOH in Performance Marketing | ||||
| S No | Campaign Name | Brand Name | Agency Name | Metal |
| 142 | Hero Cycle OOH Campaign | Hero Cycles | EFFICACY WORLDWIDE | Bronze |
| 143 | Ishq in the Air: Redefining Airport Advertising! | Amazon MXPlayer | Pivotroots - A Havas Company | Silver |
| 144 | #SayItWithOREO - Oreo Unlocking OOH's Hidden Potential | Oreo | Wavemaker India | Gold |
| Excellence Awards | ||||
| S No | Category Name | Brand / Agency Name | ||
| 1 | Top Performance Marketing Brand of the Year | Mondelez India | ||
| 2 | Top Performance Marketing Agency of the Year | Wavemaker India | ||
| 3 | Top Performance Marketing Network of the Year | GroupM | ||