Winners Corner

Winners

Sno CAMPAIGN BRAND AGENCY Metal
01. Best Affiliate Programme Optimisation
1 OTTplay: Scalable Subscription Growth through Affiliate Optimisation OTT Play Puretech Digital bronze Bronze
2 Precision B2B Performance Strategy: A multi-channel growth engine for institutional excellence in2025, scaling partner-led growth through Vserv Audience Pro and precision- driven lead acquisition Birla Opus Paints WPP Media - Wavemaker silver Silver
02. Best Brand Awareness Campaign
3 Winning Hearts, One Gen Z Bite at a Time: The Little Hearts Story Little Hearts WPP Media bronze Bronze
4 The Ultimate Upgrade: How Gillette Fusion Redefined Premium Grooming for the Urban Man Gillette India Starcom India bronze Bronze
5 How Tata Sampann Built Brand Awareness
with Performance Precision
Tata Sampann Wavemaker silver Silver
6 CG X Jaquar _ IPL 2025 Campaign Case Study The Jaquar Group Crescent Communications silver Silver
7 Show your colour with pride Nasher Miles itch silver Silver
8 The Great Festive Reset: Repositioning Pantaloons for Modern India Pantaloons WPP Media - Mindshare gold Gold
03. Best Content Partnership
9 From Style Up to OWND! :Reframing Fashion for Gen Z. OWND! WPP Media - Mindshare bronze Bronze
10 Gujarat Giants - WPL Season 4, 2026 Gujarat Giants Kwikshutter Films silver Silver
11 Britannia Treat Croissant – “Prashant Supremacy” Croissant WPP Media silver Silver
12 The Conversational Edge-Dell's AI Chatbot Elevates Content Partnership on 91mobiles Dell Technologies EssenceMediacom - WPP Media gold Gold
13 Bournvita: Rebuilding Trust with the 'Taakat Summit Cadbury Bournvita Wavemaker India gold Gold
04. Best Experimental Campaign
14 Match Type Mastery: How Broad Parity A/B Experiment Unlocked Scale Without Sacrificing Quality Birla Opus Paints WPP Media - Wavemaker bronze Bronze
15 IKEA Omni ROI IKEA India WPP Media bronze Bronze
16 The ₹59 Revolution Tacobell Wavemaker - A WPP Media Brand silver Silver
17 Reinventing BFSI Performance Marketing Through Intelligent Experimentation PNB Housing ReBid gold Gold
05. Best Full Funnel Strategy
18 Pyaar Bhara, Funnel Poora Tata Sampann Wavemaker bronze Bronze
19 Lifestyle July Meta Catalogue Campaign Lifestyle Mindshare silver Silver
20 One Click Closer to Your Dream Home PNB Housing Finance silver Silver
21 Masterchow Chilli Oil Campaign Masterchow TGTHR / ADSCII Media gold Gold
22 Pantaloons End of The Season Sale Pantaloons Segumento India gold Gold
06. Best Lead Generation Campaign
23 Domino’s Delivers Performance Marketing Success on iOS With InMobi Advertising Domino's HiveMinds bronze Bronze
24 Wave City Eden Wave City Emporiom silver Silver
25 Gujarat Titans Meta Lead Generation Campaign 2025 Gujarat Titans Sportz Interactive silver Silver
26 Piaggioa Festive Campaign Piaggio Commercial Vehicle Bright Brain Marketing Technologies silver Silver
27 829% Lead & 7x ROI Growth in 6 Months Avataar Skincare Infidigit gold Gold
28 DigiChefs <> Everest Fleet - Best Lead Gen Campaign Everest Fleet DigiChefs gold Gold
07. Best Managed Affiliate Programme - Enterprise
29 Scaling Transaction-Led Growth through Enterprise-Grade Affiliate Governance HDFC Bank Puretech Digital silver Silver
09. Best Multi-Channel Campaign
30 Niva Bupa Synergy at Scale: 360°
Blueprint for Multi-Channel Dominance
Niva Bupa Health Insurance ARM Worldwide bronze Bronze
31 GRT - Akshaya Tritiya 2025 GRT Jewellers Mindshare bronze Bronze
32 Every Promise Matters Canara HSBC Life Insurance silver Silver
33 Best Multi-Channel Campaign - Parul University Parul University SRV Media silver Silver
34 Cadbury Celebrations presents "Confirmed Seat" Cadbury Celebrations Wavemaker India gold Gold
35 Home Centre - Ultimate Green Sale Home Centre Mindshare gold Gold
10. Best Paid Search Campaign
36 From Search to Sales: How Bisleri built a precision Google Search architecture to turn high-intent queries into D2C revenue Bisleri International WPP Media - Wavemaker bronze Bronze
37 Match Type Mastery: How Broad Parity A/B Experiment Unlocked Scale Without Sacrificing Quality Birla Opus Paints WPP Media - Wavemaker silver Silver
38 New Car -Search campaigns Audi India PHD silver Silver
39 NRI Search Marketing HSBC Bank PHD Media gold Gold
40 Ads.TimesofIndia Best Paid Search Campaign Ads.Times of india BC Web Wise gold Gold
11. Best Paid Social Campaign
41 Adani Ahmedabad Marathon - Run4ourSoldiers Adani Ahmedabad Marathon DigiInfluenz bronze Bronze
42 Piaggio Campaign Piaggio Commercial Vehicle Bright Brain Marketing Technologies bronze Bronze
43 Pantaloons - Meta OCAPI - Dead Audiences Don't Stay Dead Pantaloons WPP Media - Mindshare silver Silver
44 Launch of Indriya Jewellery: From Scroll to Store Indriya Jewellery WPP Media - Mindshare silver Silver
45 Avatar: Fire & Ash — Driving 240Cr+ with India’s Most Advanced Performance Strategy StarStudios18 StarStudios18 gold Gold
12. Best Performance Marketing Innovation
46 Home Centre - Ultimate Green Sale Home Centre Mindshare bronze Bronze
47 Best Performance Marketing Innovation Aditya Birla Capital - AMC 0101.Today bronze Bronze
48 Lifestyle July Meta Catalogue Campaign Lifestyle Mindshare silver Silver
49 Britannia & Zepto: Revisioning Shopper Experience Online Britannia WPP Media silver Silver
50 GRT - Akshaya Tritiya 2025 GRT Jewellers Mindshare gold Gold
51 Durga Pujo Campaign Reliance Digital gold Gold
13. Best Programme Launch or Migration
52 Kotak 811 ETB Migration Kotak Mahindra Bank || Kotak 811 AudienceConnect silver Silver
53 Nickelodeon Bittu Bahanebaaz – Show Launch Nickelodeon India Nickelodeon India silver Silver
54 Precision B2B Performance Strategy: A multi-channel growth engine for institutional excellence in 2025, scaling partner-led growth through Vserv Audience Pro and precision- driven lead acquisition Birla Opus Paints WPP Media - Wavemaker gold Gold
15. Best Use of AI
55 adidas powering performance through social adidas WPP Media bronze Bronze
56 All New Portfolio Dashboard Nippon India Mutual Fund Nippon India Mutual Fund bronze Bronze
57 Disrupting Banking Growth Through AI-Powered Marketing Intelligence Axis Bank ReBid silver Silver
58 From Signal to Sales: How Bisleri built a data-led D2C engine driving scale and efficiency Bisleri International WPP Media - Wavemaker silver Silver
59 Audi’s Zimmer-X silver Silverpush campaign Audi India PHD gold Gold
60 Jeep: Re-engineering Search Efficiency with AI-Led Intelligence Jeep® India Starcom India gold Gold
16. Best Use of Content Commerce
61 Festivals Get More Magical at Imagicaa IMAGICAA Infidigit silver Silver
62 Cadbury Bournville - How we used influencer content to drive performance on Quick commerce Cadbury Bournville Wavemaker India silver Silver
63 BuyHatke Buy Hatke Intent Farm gold Gold
17. Best Use of Data and Insights
64 Better Data. Better Algorithm. Better Results Kérastase WPP Media - Wavemaker bronze Bronze
65 Pantaloons - Meta OCAPI - Dead Audiences Don't Stay Dead Pantaloons WPP Media - Mindshare bronze Bronze
66 Customer Centricity Powered by Data Aditya Birla Sun Life Mutual Funds Hansa Cequity silver Silver
67 Winning Quick Commerce Through Regional CPM Intelligence Tata Consumer HiveMinds silver Silver
68 XL6 Precision: Data-Led Growth Engineering Maruti Suzuki India Mindshare - A WPP Media Brand gold Gold
69 Popeyes - The Wednesday Story Popeyes India HiveMinds Innovative Market Solutions gold Gold
18. Best Use of Influencer Marketing
70 Regional Voices, National Impact Maruti Suzuki India Mindshare - A WPP Media Brand bronze Bronze
71 McDonald India (West and South): Turning Influence Into Revenue McDonald's India (West and South) Starcom India bronze Bronze
72 Lilo & Stitch — Everyone's Best Friend, Stitch Takes Over India StarStudios18 Star Studios18 silver Silver
73 From Cultural Signals to Account Opens: A Data-Led Regional Growth Engine for Kotak811 Kotak 811 Pivotroots - A Havas Company silver Silver
74 DOMINOS BIG BIG 6 IN 1 CAMPAIGN Domino's Glad U Came gold Gold
75 Pantaloons Master of Style Pantaloons ILLUMINATI CREATIVE DIGITAL SOLUTIONS gold Gold
19. Best Use of Programmatic
76 Celerio Programmatic: Precision at Every Impression Maruti Suzuki India Mindshare - A WPP Media Brand bronze Bronze
77 SEBI vs SCAM CDSL IPF Big Trunk Communications silver Silver
78 Performance Marketing Excellence Drives 20x ROAS and 95.6% CAC Reduction Vibrant x AJIO Vibrant x AJIO silver Silver
79 Reliance Digital Iphone 17 Launch Vibrant Advertising || Reliance Digital AudienceConnect gold Gold
80 All New Portfolio Dashboard Nippon India Mutual Fund Nippon India Mutual Fund gold Gold
20. Best B2B Campaign
81 Beyond leads Building India’s First Investor-Identification Engine for Franchise Growth Mirae Asset Sharekhan WPP Media - Wavemaker silver Silver
82 IKEA Modular Kitchen Lead Gen Campaign IKEA India WPP Media silver Silver
83 Precision B2B Performance Strategy: A multi-channel growth engine for institutional excellence in 2025, scaling partner-led growth through Vserv Audience Pro and precision- driven lead acquisition Birla Opus Paints WPP Media - Wavemaker gold Gold
21. Best Finance and Insurance Campaign
84 Where Every Click Funded Growth - Beyond Account Openings, Driving Funded Banking Customers at Scale IDFC First Bank WPP Media-Wavemaker bronze Bronze
85 Hyper-Personalised Customer Experience Aditya Birla Sun Life Mutual Funds Hansa Cequity bronze Bronze
86 Niva Bupa Synergy at Scale: 360°
Blueprint for Multi-Channel Dominance
Niva Bupa Health Insurance ARM Worldwide silver Silver
87 Turning Installs into Transactions: The PayZapp Growth Story PayZapp by HDFC Bank Pivotroots – A Havas Company gold Gold
22. Best Retail and eCommerce Campaign
88 IKEA Modular Kitchen Lead Gen Campaign IKEA India WPP Media bronze Bronze
89 Pantaloons End of The Season Sale Pantaloons Segumento India bronze Bronze
90 Driving Non-Brand SEO Growth for Max Fashion Max Fashion Infidigit bronze Bronze
91 Supersox Supersox Intent Farm silver Silver
92 Winning the Non-Linear Shopper-Dell’s Onmichannel Media Strategy That Transformed Consideration Into Revenue Dell Technologies EssenceMediacom - WPP Media silver Silver
93 Titan PMAX Campaign Titan Mindshare gold Gold
94 Winning Hearts, One Gen Z Bite at a Time: The Little Hearts Story Little Hearts WPP Media gold Gold
23. Best Telecoms and Utilities Campaign
95 Sangeetha Festive Campaign Sangeetha.com TGTHR / ADSCII Media gold Gold
25. Best FMCG Performance Marketing Campaign
96 The Power of CPAS: Sebamed's High-Intent Shopper Strategy Seba Med WPP Media bronze Bronze
97 Vijay Foods Vijay Foods Intent Farm bronze Bronze
98 Rajnighandha: Offline to scalable online Rajnighandha WPP Media silver Silver
99 Cadbury Celebrations presents "Confirmed Seat" Cadbury Celebrations Wavemaker India silver Silver
100 Britannia CPAS Campaign Britannia Industries WPP Media gold Gold
27. Best BFSI Performance Marketing Campaign
101 Audience Trigger Kotak Neo bronze Bronze
102 Where Every Click Funded Growth - Beyond Account Openings, Driving Funded Banking Customers at Scale IDFC First Bank WPP Media-Wavemaker silver Silver
103 Education Loan Tata Capital Ethinos Digital Marketing silver Silver
104 Reimagining Attribution: ICICI Mutual Fund’s Advanced Tracking Journey ICICI Prudential Mutual Fund WPP Media - Mindshare gold Gold
28. Best Automobile Performance Marketing Campaign
105 The Omnichannel Imperative for Automotive Growth Maruti Suzuki India Mindshare - A WPP Media Brand silver Silver
106 Castrol Auto Service: Empowering Garages, Unlocking Growth Castrol WPP Media - Mindshare silver Silver
107 Ultraviolette EV Bikes X47 Crossover
Launch Campaign
Ultraviolette EV Bikes Threeas Tgthr I Adscii Media gold Gold
108 Citroën: Precision Performance: Hyperlocal Last-Mile Activation Citroën India Starcom India gold Gold
29. Best Performance Marketing Technology
109 From Data to ROI : Unleashing the Power of Starbuck's Customer Data Tata Starbucks WPP Media-Wavemaker bronze Bronze
110 Festive Utsav Linen Club PivotRoots bronze Bronze
111 Driving High-Intent Engagement with AI-Led Performance Marketing Livguard Taboola silver Silver
112 McCain X Collab Ads Campaign McCain Foods India Dentsu X silver Silver
113 IKEA AI_Max IKEA India WPP Media gold Gold
114 Kotak 811 & Reliance Digital Campaigns AudienceConnect.ai AudienceConnect gold Gold
30. Best Use of a Customer Data Platform
115 CAPI Revolution: Rebuilding Customer Intelligence Maruti Suzuki India Mindshare - A WPP Media Brand bronze Bronze
116 From Data to ROI : Unleashing the Power of Starbuck's Customer Data Tata Starbucks WPP Media-Wavemaker bronze Bronze
117 Timex Festive Campaign Timex Adscii Media I Palindrome Media silver Silver
118 Spotify Unlocking Reactivation Growth Through Smarter Audience Structuring Spotify Starcom India silver Silver
119 Always-On Intelligence 2.0: The CDP Evolution Maruti Suzuki India Mindshare - A WPP Media Brand gold Gold
31. Best Display Advertising Campaign
120 Cadbury Celebrations presents "Confirmed Seat" Cadbury Celebrations Wavemaker India bronze Bronze
121 From Screens to Sips: Driving ₹3 Cr Through Data-Led Display Innovation Tata Starbucks WPP Media - Wavemaker silver Silver
122 Ujjivan small finance bank Ujjivan Small Finance Bank gold Gold
123 adidas powering performance through display adidas WPP Media gold Gold
32. Best Social Media Advertising Campaign
124 Shraddha Kapoor is the Voice of Judy Hopps in Hindi | Zootopia 2 StarStudios18 StarStudios18 bronze Bronze
125 Authentic Intent: Meta OTP Innovation Rewiring Lead Quality through Native Platform Intelligence On Mobile Platform Birla Opus Paints WPP Media - Wavemaker bronze Bronze
126 Sawaal Karo - WIW 2025 CDSL IPF Big Trunk Communications silver Silver
127 Adani Ahmedabad Marathon - Run4ourSoldiers Adani Ahmedabad Marathon DigiInfluenz silver Silver
128 IKEA Modular Kitchen Lead Gen Campaign IKEA India WPP Media gold Gold
34. Best Conversion Rate Optimization (CRO) Campaign
129 Supersox Supersox Intent Farm bronze Bronze
130 GRT - Akshaya Tritiya 2025 GRT Jewellers Mindshare silver Silver
131 Dell Search Innovation- How Dell Modernised Search to maximise ROI Dell Technologies EssenceMediacom - WPP Media silver Silver
132 Best Use of Google CMN with Perf Max and Demand Gen Cadbury Silk WPP Media gold Gold
133 From Signal to Sales: How Bisleri built a data-led D2C engine driving scale and efficiency Bisleri International WPP Media - Wavemaker gold Gold
35. Best Mobile Marketing Campaign
134 Reimagining Attribution: ICICI Mutual Fund’s Advanced Tracking Journey ICICI Prudential Mutual Fund WPP Media - Mindshare bronze Bronze
135 Transforming Retail Search- Dell’s Mobile-First Hyperlocal Automation Engine Dell Technologies EssenceMediacom - WPP Media bronze Bronze
136 Home Centre - Ultimate Green Sale Home Centre Mindshare silver Silver
137 IKEA Modular Kitchen Lead Gen Campaign IKEA India WPP Media silver Silver
138 From Screens to Sips: ₹3 Cr Driven by a Mobile-First Social Strategy Tata Starbucks WPP Media - Wavemaker gold Gold
36. Best B2C Performance Marketing Campaign
139 Kaylite Launch Campaign Kaylite Cosmetics Space & Time Creations bronze Bronze
140 A Sweeter Success Story | From New Launches to Timeless Classics, Gits Saw 5X Growth During Rakshabandhan ’25 Gits Food Products Flamingo Digital silver Silver
141 Indriya Jewellery: From Discovery to Doorstep Indriya Jewellery WPP Media - Mindshare silver Silver
142 Luminous: Turning Seasonal Slowdown into Scalable Growth Luminous Inverters WPP Media silver Silver
143 McCain X Collab Ads Campaign McCain Foods India Dentsu X gold Gold
144 IKEA Omni ROI IKEA India WPP Media gold Gold
37. Best Performance Marketing Team
145 IKEA Modular Kitchen Lead Gen Campaign IKEA India WPP Media bronze Bronze
146 Starcom: Driving Stellantis Forward with Precision & Scale Jeep and Citroën Starcom India silver Silver
147 Pyaar Bhara: Commerce-First, Brand-Always Tata Sampann Wavemaker gold Gold
38. Best Use of Personalization in Marketing
148 Nickelodeon Bittu Bahanebaaz – AI Chatbot Nickelodeon India Nickelodeon India bronze Bronze
149 Titan PMAX Campaign Titan Mindshare bronze Bronze
150 Deepotsav-Ek Sandesh Ram ke Naam Ujjivan Small Finance Bank silver Silver
151 From Screens to Sips: Driving ₹3Cr in Revenue with Precision Marketing Tata Starbucks WPP Media-Wavemaker silver Silver
152 When Narrowing Your Audience Is the Smartest Play. Our CRO Story Kérastase WPP Media-Wavemaker silver Silver
153 Dealer DNA: Personalization at Hyperlocal Scale Maruti Suzuki India Mindshare - A WPP Media Brand gold Gold
154 She Is On The Rise - International Women's Day Mahindra Rise Schbang gold Gold
39. Best Multi-Channel Performance Marketing Campaign
155 Best Multi-Channel Performance Marketing Campaign - SNAP Symbiosis International (Deemed University) SRV Media bronze Bronze
156 SEBI vs SCAM CDSL IPF Big Trunk Communications bronze Bronze
157 Max Estates' Intergenerational Campaign Max Estates Adslectic silver Silver
158 How Tata Sampann Cracked the Pantry
with Multi-Channel Orchestration
Tata Sampann Wavemaker silver Silver
159 Best Multi-Channel Performance Marketing Campaign LuLu Group India Lulu Group India gold Gold
160 Best Multi-Channel Performance Marketing Campaign - Parul University Parul University SRV Media gold Gold
40. Best Gaming Campaign
161 Game On: Winning Attention Through Snapchat Gaming Maruti Suzuki India Mindshare - A WPP Media Brand silver Silver
162 Leveling Up India’s Gaming Culture-Dell Alienware’s Always-On Influencer Ecosystem Dell Technologies EssenceMediacom - WPP Media gold Gold
41. SEO Excellence in Performance Marketing
163 How a combination of Search and SEM drove brand metrics Cadbury Bournvita Wavemaker India bronze Bronze
164 The Discovery Engine HSBC India LS Digital bronze Bronze
165 Kotak811’s AI-Led Zero Balance SEO by PivotRoots Kotak811 PivotRoots - A Havas Company bronze Bronze
166 Driving Market Leadership at Wakefit with 135% Organic Growth & 15X AI Acceleration Wakefit HiveMinds silver Silver
167 Friends Adult Diapers’ Vernacular Rise by PivotRoots Friends Adult Diapers PivotRoots - A Havas Company silver Silver
168 SIP Scale Through Focussed SEO Aditya Birla Sun Life AMC LS Digital gold Gold
42. Best Use of OOH in Performance Marketing
169 Ujjivan small finance bank Ujjivan small finance bank bronze Bronze
170 Oreo Pokemon - #PlayWithEmAll Oreo Wavemaker India silver Silver
171 Audi Q8 OOH Innovation Campaign Audi India PHD silver Silver
172 Amplyfying Outdoor impact with Digital Echo: ASUS X Lemma ASUS Lemma gold Gold
43. Best Performance Marketing Campaign for D2C Brands
173 Noise Master Buds Noise bronze Bronze
174 Driving D2C at Scale: Bisleri’s Multi-Channel Performance Marketing Transformation Bisleri International WPP Media-Wavemaker bronze Bronze
175 IKEA FY24 vs FY25 Performance IKEA India WPP Media silver Silver
176 Baby Forest Baby Forest Intent Farm silver Silver
177 The Profit Machine. Built through Data Architecture Kérastase WPP Media-Wavemaker gold Gold
44. Best Use of Augmented Reality in Performance Marketing
178 Jolly LLB 3 — India’s Highest-Ever AR Lens Playtime on Snapchat, officially confirmed by Snapchat India. StarStudios18 StarStudios18 silver Silver
Top Performance Marketing Brand of the Year
179 IKEA India
Top Performance Marketing Agency of the Year
180 Wavemaker India
Top Performance Marketing Network of the Year
181 WPP Media