(Regional Account Director - North)
ekta.sood@exchange4media.com+91 98730 89929
| Sno | CAMPAIGN | BRAND | AGENCY | Metal |
| 01. Best Affiliate Programme Optimisation | ||||
| 1 | OTTplay: Scalable Subscription Growth through Affiliate Optimisation | OTT Play | Puretech Digital | |
| 2 | Precision B2B Performance Strategy: A multi-channel growth engine for institutional excellence in2025, scaling partner-led growth through Vserv Audience Pro and precision- driven lead acquisition | Birla Opus Paints | WPP Media - Wavemaker | |
| 02. Best Brand Awareness Campaign | ||||
| 3 | Winning Hearts, One Gen Z Bite at a Time: The Little Hearts Story | Little Hearts | WPP Media | |
| 4 | The Ultimate Upgrade: How Gillette Fusion Redefined Premium Grooming for the Urban Man | Gillette India | Starcom India | |
| 5 | How Tata Sampann Built Brand Awareness with Performance Precision |
Tata Sampann | Wavemaker | |
| 6 | CG X Jaquar _ IPL 2025 Campaign Case Study | The Jaquar Group | Crescent Communications | |
| 7 | Show your colour with pride | Nasher Miles | itch | |
| 8 | The Great Festive Reset: Repositioning Pantaloons for Modern India | Pantaloons | WPP Media - Mindshare | |
| 03. Best Content Partnership | ||||
| 9 | From Style Up to OWND! :Reframing Fashion for Gen Z. | OWND! | WPP Media - Mindshare | |
| 10 | Gujarat Giants - WPL Season 4, 2026 | Gujarat Giants | Kwikshutter Films | |
| 11 | Britannia Treat Croissant – “Prashant Supremacy” | Croissant | WPP Media | |
| 12 | The Conversational Edge-Dell's AI Chatbot Elevates Content Partnership on 91mobiles | Dell Technologies | EssenceMediacom - WPP Media | |
| 13 | Bournvita: Rebuilding Trust with the 'Taakat Summit | Cadbury Bournvita | Wavemaker India | |
| 04. Best Experimental Campaign | ||||
| 14 | Match Type Mastery: How Broad Parity A/B Experiment Unlocked Scale Without Sacrificing Quality | Birla Opus Paints | WPP Media - Wavemaker | |
| 15 | IKEA Omni ROI | IKEA India | WPP Media | |
| 16 | The ₹59 Revolution | Tacobell | Wavemaker - A WPP Media Brand | |
| 17 | Reinventing BFSI Performance Marketing Through Intelligent Experimentation | PNB Housing | ReBid | |
| 05. Best Full Funnel Strategy | ||||
| 18 | Pyaar Bhara, Funnel Poora | Tata Sampann | Wavemaker | |
| 19 | Lifestyle July Meta Catalogue Campaign | Lifestyle | Mindshare | |
| 20 | One Click Closer to Your Dream Home | PNB Housing Finance | ||
| 21 | Masterchow Chilli Oil Campaign | Masterchow | TGTHR / ADSCII Media | |
| 22 | Pantaloons End of The Season Sale | Pantaloons | Segumento India | |
| 06. Best Lead Generation Campaign | ||||
| 23 | Domino’s Delivers Performance Marketing Success on iOS With InMobi Advertising | Domino's | HiveMinds | |
| 24 | Wave City Eden | Wave City | Emporiom | |
| 25 | Gujarat Titans Meta Lead Generation Campaign 2025 | Gujarat Titans | Sportz Interactive | |
| 26 | Piaggioa Festive Campaign | Piaggio Commercial Vehicle | Bright Brain Marketing Technologies | |
| 27 | 829% Lead & 7x ROI Growth in 6 Months | Avataar Skincare | Infidigit | |
| 28 | DigiChefs <> Everest Fleet - Best Lead Gen Campaign | Everest Fleet | DigiChefs | |
| 07. Best Managed Affiliate Programme - Enterprise | ||||
| 29 | Scaling Transaction-Led Growth through Enterprise-Grade Affiliate Governance | HDFC Bank | Puretech Digital | |
| 09. Best Multi-Channel Campaign | ||||
| 30 | Niva Bupa Synergy at Scale: 360° Blueprint for Multi-Channel Dominance |
Niva Bupa Health Insurance | ARM Worldwide | |
| 31 | GRT - Akshaya Tritiya 2025 | GRT Jewellers | Mindshare | |
| 32 | Every Promise Matters | Canara HSBC Life Insurance | ||
| 33 | Best Multi-Channel Campaign - Parul University | Parul University | SRV Media | |
| 34 | Cadbury Celebrations presents "Confirmed Seat" | Cadbury Celebrations | Wavemaker India | |
| 35 | Home Centre - Ultimate Green Sale | Home Centre | Mindshare | |
| 10. Best Paid Search Campaign | ||||
| 36 | From Search to Sales: How Bisleri built a precision Google Search architecture to turn high-intent queries into D2C revenue | Bisleri International | WPP Media - Wavemaker | |
| 37 | Match Type Mastery: How Broad Parity A/B Experiment Unlocked Scale Without Sacrificing Quality | Birla Opus Paints | WPP Media - Wavemaker | |
| 38 | New Car -Search campaigns | Audi India | PHD | |
| 39 | NRI Search Marketing | HSBC Bank | PHD Media | |
| 40 | Ads.TimesofIndia Best Paid Search Campaign | Ads.Times of india | BC Web Wise | |
| 11. Best Paid Social Campaign | ||||
| 41 | Adani Ahmedabad Marathon - Run4ourSoldiers | Adani Ahmedabad Marathon | DigiInfluenz | |
| 42 | Piaggio Campaign | Piaggio Commercial Vehicle | Bright Brain Marketing Technologies | |
| 43 | Pantaloons - Meta OCAPI - Dead Audiences Don't Stay Dead | Pantaloons | WPP Media - Mindshare | |
| 44 | Launch of Indriya Jewellery: From Scroll to Store | Indriya Jewellery | WPP Media - Mindshare | |
| 45 | Avatar: Fire & Ash — Driving 240Cr+ with India’s Most Advanced Performance Strategy | StarStudios18 | StarStudios18 | |
| 12. Best Performance Marketing Innovation | ||||
| 46 | Home Centre - Ultimate Green Sale | Home Centre | Mindshare | |
| 47 | Best Performance Marketing Innovation | Aditya Birla Capital - AMC | 0101.Today | |
| 48 | Lifestyle July Meta Catalogue Campaign | Lifestyle | Mindshare | |
| 49 | Britannia & Zepto: Revisioning Shopper Experience Online | Britannia | WPP Media | |
| 50 | GRT - Akshaya Tritiya 2025 | GRT Jewellers | Mindshare | |
| 51 | Durga Pujo Campaign | Reliance Digital | ||
| 13. Best Programme Launch or Migration | ||||
| 52 | Kotak 811 ETB Migration | Kotak Mahindra Bank || Kotak 811 | AudienceConnect | |
| 53 | Nickelodeon Bittu Bahanebaaz – Show Launch | Nickelodeon India | Nickelodeon India | |
| 54 | Precision B2B Performance Strategy: A multi-channel growth engine for institutional excellence in 2025, scaling partner-led growth through Vserv Audience Pro and precision- driven lead acquisition | Birla Opus Paints | WPP Media - Wavemaker | |
| 15. Best Use of AI | ||||
| 55 | adidas powering performance through social | adidas | WPP Media | |
| 56 | All New Portfolio Dashboard | Nippon India Mutual Fund | Nippon India Mutual Fund | |
| 57 | Disrupting Banking Growth Through AI-Powered Marketing Intelligence | Axis Bank | ReBid | |
| 58 | From Signal to Sales: How Bisleri built a data-led D2C engine driving scale and efficiency | Bisleri International | WPP Media - Wavemaker | |
| 59 | Audi’s Zimmer-X |
Audi India | PHD | |
| 60 | Jeep: Re-engineering Search Efficiency with AI-Led Intelligence | Jeep® India | Starcom India | |
| 16. Best Use of Content Commerce | ||||
| 61 | Festivals Get More Magical at Imagicaa | IMAGICAA | Infidigit | |
| 62 | Cadbury Bournville - How we used influencer content to drive performance on Quick commerce | Cadbury Bournville | Wavemaker India | |
| 63 | BuyHatke | Buy Hatke | Intent Farm | |
| 17. Best Use of Data and Insights | ||||
| 64 | Better Data. Better Algorithm. Better Results | Kérastase | WPP Media - Wavemaker | |
| 65 | Pantaloons - Meta OCAPI - Dead Audiences Don't Stay Dead | Pantaloons | WPP Media - Mindshare | |
| 66 | Customer Centricity Powered by Data | Aditya Birla Sun Life Mutual Funds | Hansa Cequity | |
| 67 | Winning Quick Commerce Through Regional CPM Intelligence | Tata Consumer | HiveMinds | |
| 68 | XL6 Precision: Data-Led Growth Engineering | Maruti Suzuki India | Mindshare - A WPP Media Brand | |
| 69 | Popeyes - The Wednesday Story | Popeyes India | HiveMinds Innovative Market Solutions | |
| 18. Best Use of Influencer Marketing | ||||
| 70 | Regional Voices, National Impact | Maruti Suzuki India | Mindshare - A WPP Media Brand | |
| 71 | McDonald India (West and South): Turning Influence Into Revenue | McDonald's India (West and South) | Starcom India | |
| 72 | Lilo & Stitch — Everyone's Best Friend, Stitch Takes Over India | StarStudios18 | Star Studios18 | |
| 73 | From Cultural Signals to Account Opens: A Data-Led Regional Growth Engine for Kotak811 | Kotak 811 | Pivotroots - A Havas Company | |
| 74 | DOMINOS BIG BIG 6 IN 1 CAMPAIGN | Domino's | Glad U Came | |
| 75 | Pantaloons Master of Style | Pantaloons | ILLUMINATI CREATIVE DIGITAL SOLUTIONS | |
| 19. Best Use of Programmatic | ||||
| 76 | Celerio Programmatic: Precision at Every Impression | Maruti Suzuki India | Mindshare - A WPP Media Brand | |
| 77 | SEBI vs SCAM | CDSL IPF | Big Trunk Communications | |
| 78 | Performance Marketing Excellence Drives 20x ROAS and 95.6% CAC Reduction | Vibrant x AJIO | Vibrant x AJIO | |
| 79 | Reliance Digital Iphone 17 Launch | Vibrant Advertising || Reliance Digital | AudienceConnect | |
| 80 | All New Portfolio Dashboard | Nippon India Mutual Fund | Nippon India Mutual Fund | |
| 20. Best B2B Campaign | ||||
| 81 | Beyond leads Building India’s First Investor-Identification Engine for Franchise Growth | Mirae Asset Sharekhan | WPP Media - Wavemaker | |
| 82 | IKEA Modular Kitchen Lead Gen Campaign | IKEA India | WPP Media | |
| 83 | Precision B2B Performance Strategy: A multi-channel growth engine for institutional excellence in 2025, scaling partner-led growth through Vserv Audience Pro and precision- driven lead acquisition | Birla Opus Paints | WPP Media - Wavemaker | |
| 21. Best Finance and Insurance Campaign | ||||
| 84 | Where Every Click Funded Growth - Beyond Account Openings, Driving Funded Banking Customers at Scale | IDFC First Bank | WPP Media-Wavemaker | |
| 85 | Hyper-Personalised Customer Experience | Aditya Birla Sun Life Mutual Funds | Hansa Cequity | |
| 86 | Niva Bupa Synergy at Scale: 360° Blueprint for Multi-Channel Dominance |
Niva Bupa Health Insurance | ARM Worldwide | |
| 87 | Turning Installs into Transactions: The PayZapp Growth Story | PayZapp by HDFC Bank | Pivotroots – A Havas Company | |
| 22. Best Retail and eCommerce Campaign | ||||
| 88 | IKEA Modular Kitchen Lead Gen Campaign | IKEA India | WPP Media | |
| 89 | Pantaloons End of The Season Sale | Pantaloons | Segumento India | |
| 90 | Driving Non-Brand SEO Growth for Max Fashion | Max Fashion | Infidigit | |
| 91 | Supersox | Supersox | Intent Farm | |
| 92 | Winning the Non-Linear Shopper-Dell’s Onmichannel Media Strategy That Transformed Consideration Into Revenue | Dell Technologies | EssenceMediacom - WPP Media | |
| 93 | Titan PMAX Campaign | Titan | Mindshare | |
| 94 | Winning Hearts, One Gen Z Bite at a Time: The Little Hearts Story | Little Hearts | WPP Media | |
| 23. Best Telecoms and Utilities Campaign | ||||
| 95 | Sangeetha Festive Campaign | Sangeetha.com | TGTHR / ADSCII Media | |
| 25. Best FMCG Performance Marketing Campaign | ||||
| 96 | The Power of CPAS: Sebamed's High-Intent Shopper Strategy | Seba Med | WPP Media | |
| 97 | Vijay Foods | Vijay Foods | Intent Farm | |
| 98 | Rajnighandha: Offline to scalable online | Rajnighandha | WPP Media | |
| 99 | Cadbury Celebrations presents "Confirmed Seat" | Cadbury Celebrations | Wavemaker India | |
| 100 | Britannia CPAS Campaign | Britannia Industries | WPP Media | |
| 27. Best BFSI Performance Marketing Campaign | ||||
| 101 | Audience Trigger | Kotak Neo | ||
| 102 | Where Every Click Funded Growth - Beyond Account Openings, Driving Funded Banking Customers at Scale | IDFC First Bank | WPP Media-Wavemaker | |
| 103 | Education Loan | Tata Capital | Ethinos Digital Marketing | |
| 104 | Reimagining Attribution: ICICI Mutual Fund’s Advanced Tracking Journey | ICICI Prudential Mutual Fund | WPP Media - Mindshare | |
| 28. Best Automobile Performance Marketing Campaign | ||||
| 105 | The Omnichannel Imperative for Automotive Growth | Maruti Suzuki India | Mindshare - A WPP Media Brand | |
| 106 | Castrol Auto Service: Empowering Garages, Unlocking Growth | Castrol | WPP Media - Mindshare | |
| 107 | Ultraviolette EV Bikes X47 Crossover Launch Campaign |
Ultraviolette EV Bikes | Threeas Tgthr I Adscii Media | |
| 108 | Citroën: Precision Performance: Hyperlocal Last-Mile Activation | Citroën India | Starcom India | |
| 29. Best Performance Marketing Technology | ||||
| 109 | From Data to ROI : Unleashing the Power of Starbuck's Customer Data | Tata Starbucks | WPP Media-Wavemaker | |
| 110 | Festive Utsav | Linen Club | PivotRoots | |
| 111 | Driving High-Intent Engagement with AI-Led Performance Marketing | Livguard | Taboola | |
| 112 | McCain X Collab Ads Campaign | McCain Foods India | Dentsu X | |
| 113 | IKEA AI_Max | IKEA India | WPP Media | |
| 114 | Kotak 811 & Reliance Digital Campaigns | AudienceConnect.ai | AudienceConnect | |
| 30. Best Use of a Customer Data Platform | ||||
| 115 | CAPI Revolution: Rebuilding Customer Intelligence | Maruti Suzuki India | Mindshare - A WPP Media Brand | |
| 116 | From Data to ROI : Unleashing the Power of Starbuck's Customer Data | Tata Starbucks | WPP Media-Wavemaker | |
| 117 | Timex Festive Campaign | Timex | Adscii Media I Palindrome Media | |
| 118 | Spotify Unlocking Reactivation Growth Through Smarter Audience Structuring | Spotify | Starcom India | |
| 119 | Always-On Intelligence 2.0: The CDP Evolution | Maruti Suzuki India | Mindshare - A WPP Media Brand | |
| 31. Best Display Advertising Campaign | ||||
| 120 | Cadbury Celebrations presents "Confirmed Seat" | Cadbury Celebrations | Wavemaker India | |
| 121 | From Screens to Sips: Driving ₹3 Cr Through Data-Led Display Innovation | Tata Starbucks | WPP Media - Wavemaker | |
| 122 | Ujjivan small finance bank | Ujjivan Small Finance Bank | ||
| 123 | adidas powering performance through display | adidas | WPP Media | |
| 32. Best Social Media Advertising Campaign | ||||
| 124 | Shraddha Kapoor is the Voice of Judy Hopps in Hindi | Zootopia 2 | StarStudios18 | StarStudios18 | |
| 125 | Authentic Intent: Meta OTP Innovation Rewiring Lead Quality through Native Platform Intelligence On Mobile Platform | Birla Opus Paints | WPP Media - Wavemaker | |
| 126 | Sawaal Karo - WIW 2025 | CDSL IPF | Big Trunk Communications | |
| 127 | Adani Ahmedabad Marathon - Run4ourSoldiers | Adani Ahmedabad Marathon | DigiInfluenz | |
| 128 | IKEA Modular Kitchen Lead Gen Campaign | IKEA India | WPP Media | |
| 34. Best Conversion Rate Optimization (CRO) Campaign | ||||
| 129 | Supersox | Supersox | Intent Farm | |
| 130 | GRT - Akshaya Tritiya 2025 | GRT Jewellers | Mindshare | |
| 131 | Dell Search Innovation- How Dell Modernised Search to maximise ROI | Dell Technologies | EssenceMediacom - WPP Media | |
| 132 | Best Use of Google CMN with Perf Max and Demand Gen | Cadbury Silk | WPP Media | |
| 133 | From Signal to Sales: How Bisleri built a data-led D2C engine driving scale and efficiency | Bisleri International | WPP Media - Wavemaker | |
| 35. Best Mobile Marketing Campaign | ||||
| 134 | Reimagining Attribution: ICICI Mutual Fund’s Advanced Tracking Journey | ICICI Prudential Mutual Fund | WPP Media - Mindshare | |
| 135 | Transforming Retail Search- Dell’s Mobile-First Hyperlocal Automation Engine | Dell Technologies | EssenceMediacom - WPP Media | |
| 136 | Home Centre - Ultimate Green Sale | Home Centre | Mindshare | |
| 137 | IKEA Modular Kitchen Lead Gen Campaign | IKEA India | WPP Media | |
| 138 | From Screens to Sips: ₹3 Cr Driven by a Mobile-First Social Strategy | Tata Starbucks | WPP Media - Wavemaker | |
| 36. Best B2C Performance Marketing Campaign | ||||
| 139 | Kaylite Launch Campaign | Kaylite Cosmetics | Space & Time Creations | |
| 140 | A Sweeter Success Story | From New Launches to Timeless Classics, Gits Saw 5X Growth During Rakshabandhan ’25 | Gits Food Products | Flamingo Digital | |
| 141 | Indriya Jewellery: From Discovery to Doorstep | Indriya Jewellery | WPP Media - Mindshare | |
| 142 | Luminous: Turning Seasonal Slowdown into Scalable Growth | Luminous Inverters | WPP Media | |
| 143 | McCain X Collab Ads Campaign | McCain Foods India | Dentsu X | |
| 144 | IKEA Omni ROI | IKEA India | WPP Media | |
| 37. Best Performance Marketing Team | ||||
| 145 | IKEA Modular Kitchen Lead Gen Campaign | IKEA India | WPP Media | |
| 146 | Starcom: Driving Stellantis Forward with Precision & Scale | Jeep and Citroën | Starcom India | |
| 147 | Pyaar Bhara: Commerce-First, Brand-Always | Tata Sampann | Wavemaker | |
| 38. Best Use of Personalization in Marketing | ||||
| 148 | Nickelodeon Bittu Bahanebaaz – AI Chatbot | Nickelodeon India | Nickelodeon India | |
| 149 | Titan PMAX Campaign | Titan | Mindshare | |
| 150 | Deepotsav-Ek Sandesh Ram ke Naam | Ujjivan Small Finance Bank | ||
| 151 | From Screens to Sips: Driving ₹3Cr in Revenue with Precision Marketing | Tata Starbucks | WPP Media-Wavemaker | |
| 152 | When Narrowing Your Audience Is the Smartest Play. Our CRO Story | Kérastase | WPP Media-Wavemaker | |
| 153 | Dealer DNA: Personalization at Hyperlocal Scale | Maruti Suzuki India | Mindshare - A WPP Media Brand | |
| 154 | She Is On The Rise - International Women's Day | Mahindra Rise | Schbang | |
| 39. Best Multi-Channel Performance Marketing Campaign | ||||
| 155 | Best Multi-Channel Performance Marketing Campaign - SNAP | Symbiosis International (Deemed University) | SRV Media | |
| 156 | SEBI vs SCAM | CDSL IPF | Big Trunk Communications | |
| 157 | Max Estates' Intergenerational Campaign | Max Estates | Adslectic | |
| 158 | How Tata Sampann Cracked the Pantry with Multi-Channel Orchestration |
Tata Sampann | Wavemaker | |
| 159 | Best Multi-Channel Performance Marketing Campaign | LuLu Group India | Lulu Group India | |
| 160 | Best Multi-Channel Performance Marketing Campaign - Parul University | Parul University | SRV Media | |
| 40. Best Gaming Campaign | ||||
| 161 | Game On: Winning Attention Through Snapchat Gaming | Maruti Suzuki India | Mindshare - A WPP Media Brand | |
| 162 | Leveling Up India’s Gaming Culture-Dell Alienware’s Always-On Influencer Ecosystem | Dell Technologies | EssenceMediacom - WPP Media | |
| 41. SEO Excellence in Performance Marketing | ||||
| 163 | How a combination of Search and SEM drove brand metrics | Cadbury Bournvita | Wavemaker India | |
| 164 | The Discovery Engine | HSBC India | LS Digital | |
| 165 | Kotak811’s AI-Led Zero Balance SEO by PivotRoots | Kotak811 | PivotRoots - A Havas Company | |
| 166 | Driving Market Leadership at Wakefit with 135% Organic Growth & 15X AI Acceleration | Wakefit | HiveMinds | |
| 167 | Friends Adult Diapers’ Vernacular Rise by PivotRoots | Friends Adult Diapers | PivotRoots - A Havas Company | |
| 168 | SIP Scale Through Focussed SEO | Aditya Birla Sun Life AMC | LS Digital | |
| 42. Best Use of OOH in Performance Marketing | ||||
| 169 | Ujjivan small finance bank | Ujjivan small finance bank | ||
| 170 | Oreo Pokemon - #PlayWithEmAll | Oreo | Wavemaker India | |
| 171 | Audi Q8 OOH Innovation Campaign | Audi India | PHD | |
| 172 | Amplyfying Outdoor impact with Digital Echo: ASUS X Lemma | ASUS | Lemma | |
| 43. Best Performance Marketing Campaign for D2C Brands | ||||
| 173 | Noise Master Buds | Noise | ||
| 174 | Driving D2C at Scale: Bisleri’s Multi-Channel Performance Marketing Transformation | Bisleri International | WPP Media-Wavemaker | |
| 175 | IKEA FY24 vs FY25 Performance | IKEA India | WPP Media | |
| 176 | Baby Forest | Baby Forest | Intent Farm | |
| 177 | The Profit Machine. Built through Data Architecture | Kérastase | WPP Media-Wavemaker | |
| 44. Best Use of Augmented Reality in Performance Marketing | ||||
| 178 | Jolly LLB 3 — India’s Highest-Ever AR Lens Playtime on Snapchat, officially confirmed by Snapchat India. | StarStudios18 | StarStudios18 | |
| Top Performance Marketing Brand of the Year | ||||
| 179 | IKEA India | |||
| Top Performance Marketing Agency of the Year | ||||
| 180 | Wavemaker India | |||
| Top Performance Marketing Network of the Year | ||||
| 181 | WPP Media | |||
Ekta Sood
Neetu Gupta
Asha Rathi